discovery's top 10 global shows: 1.6 billion viewers

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03 Discovery Family Channel Debuts 05 DCI Joins Vanity Fair New Establishment Summit 10 Discovery Networks Broaden Impact Initiatives A Quarterly Publication of Discovery Communications Volume 7, Number 3, November 2014 DISCOVERY'S TOP 10 GLOBAL SHOWS: 1.6 BILLION VIEWERS Aaron & Richard, FAST N' LOUD Highest-Rated Program Worldwide

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Page 1: DISCOVERY'S TOP 10 GLOBAL SHOWS: 1.6 BILLION VIEWERS

03Discovery Family Channel Debuts

05DCI Joins Vanity Fair New Establishment Summit

10Discovery Networks Broaden Impact Initiatives

A Quarterly Publication of Discovery Communications Volume 7, Number 3, November 2014

DISCOVERY'S TOP 10 GLOBAL SHOWS: 1.6 BILLION VIEWERS

Aaron & Richard, FAST N' LOUDHighest-Rated Program Worldwide

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As 2014 begins to draw to a close, we face a media industry filled with incredible change, possibilities and challenges. I firmly believe there is no company better positioned to embrace and benefit from these changes than Discovery Communications.

Why? Despite shifting viewing habits and new digital offerings, viewers continue to gravitate toward compelling content, and there are more consumers watching more video on more screens than ever before. Discovery has a time-tested, five-part global strategy to drive organic growth and build the next generation of businesses and brands.

• First, drive organic growth and leverage our infrastructure across the global pay-TV market and take marketshare;

• Second, invest in content, formats and IP that can take marketshare and attract new audiences across platforms;

{ A MESSAGE FROM }

David Zaslav

David Zaslav is President and Chief Executive Officer of Discovery Communications and serves on the company’s Board of Directors.

Discovery has a time-tested, five-part global strategy to drive organic growth and build the next generation of businesses and brands.

)(

• Third, take a strategic approach on a market-by-market basis and selectively pursue smart, “bolt-on” acquisitions to augment our worldwide portfolio;

• Fourth, unlock the value of Discovery’s “beachfront real estate” — our fantastic brands — and distribution advantage around the world; and

• Lastly, continue to deliver strong financial results by focusing on growing revenues faster than expenses and driving free cash flow per share growth.

Our global business is fueling our organic growth as our international business now accounts for more than 50% of our

revenue. During the quarter, international viewership reached an all-time high and ratings grew 5%. Also important to note was our standout Latin America portfolio performance (ratings up 20% in primetime) and our global rollouts of Investigation Discovery and TLC are attracting new audiences and gaining market share. Additionally, our recent Eurosport acquisition is starting to yield benefits as we’ve added scale in Europe and Asia with new compelling sports programming and rights.

Domestically in third quarter, we faced shifting viewing habits, a mature pay-

TV market and a soft overall ratings and advertising market. However, our laser focus on quality storytelling has already started to pay off in the fourth quarter. Discovery Channel alone has seen double-digit ratings increases in October, led by fan-favorite series FAST N’ LOUD, ALASKA: THE LAST FRONTIER and GOLD RUSH.

We’re also unlocking the value of our distribution advantage with Discovery Family Channel, which recently launched to double-digit ratings gains, and Discovery Life Channel, which is set to premiere in January. We’re also exploring new digital platforms, such as with our fantastic digital products, Eurosport Player across Europe and Dplay in the Nordics region, to connect to consumers on the platforms of the future, while preserving the value of our networks.

Given our global brands, compelling nonfiction content, diversified and well-positioned worldwide assets and strong operating and financial track record, I’m confident in Discovery’s ability to navigate a shifting landscape now and in the future. We are poised to deliver sustained, long-term growth and continued shareholder value.

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DISCOVERY LAUNCHES FIRST-EVER CORPORATE BRAND CAMPAIGNToday, Discovery Communications represents a powerful portfolio of must-have global brands. Discovery is not just the Discovery Channel. It’s TLC. It’s Animal Planet. It’s Eurosport. It’s enriching classroom content from Discovery Education.

So in September, Discovery Communications took a giant step to align all of these brands for consumers and to highlight the company’s curiosity-driven mission with the launch of a first-ever on- and off-air brand campaign. The unprecedented campaign serves a number of purposes: It educates investors, policymakers and everyday consumers about the true depth and breadth of the company’s networks and content. It also reinforces the foundation of the company’s mission and goals with the core audience.

The campaign’s 15-, 30- and 60-second spots continue to appear across Discovery’s U.S. network portfolio and video on demand with paid media on CNN, MSNBC, Fox News and various programs on FX, Lifetime and ESPN. The campaign also took over the homepages of Politico and The Washington Post. Across all, the message is clear: Discovery Communications is the #1 pay-TV programmer in the world.

Discovery Family Channel Debuts

In an exciting move to broaden Hub Network’s programming focus to serve families in primetime while continuing to showcase Hasbro Studios’ award-winning children’s content in daytime, Discovery Communications and Hasbro Inc. debuted Discovery Family Channel on October 13, a bold new 24-hour entertainment destination that brings the entire family together to share a sense of wonder, amazement and fun about the world. Discovery Family Channel continues as a joint venture of Discovery Communications and Hasbro, with Discovery Communications taking a 60% ownership position in the channel and Hasbro’s stake decreasing to 40%, and now within the Discovery portfolio of networks under the executive leadership of Group President Henry Schleiff and family programming veteran Tom Cosgrove as General Manager. The network showcases category-leading programming from Hasbro including its most popular series MY LITTLE PONY, TRANSFORMERS RESCUE BOTS and LITTLEST PET SHOP. The channel also draws upon the deep legacy of Discovery for the very best natural history, science and adventure programming in the world – all designed for families to enjoy together. Discovery Family Channel builds upon Discovery’s ongoing strategy to maximize its portfolio of channels to satisfy viewers and drive value for distributors and advertisers.

A Quarterly Publication of Discovery Communications | NOVEMBER 2014 3

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Discovery’s Biggest Shows Appeal to Viewers Across the Globe:Great Content Knows No Borders{ COVER STORY }

Discovery'sTop 10 Global

Shows

With 2.8 billion cumulative worldwide subscribers, Discovery has unrivaled reach and a strong business across the global media landscape. This success is driven by the company’s global engine of must-have content that appeals to viewers around the world.

Discovery’s top 10 shows for the first nine months of 2014 all had nearly 130 million unique global viewers or more. In fact, there were six other shows with 57 million unique viewers or more: BREAKING AMISH (57 million), ICE COLD GOLD (62 million), RAILROAD ALASKA (64 million), FINDING BIGFOOT (78 million), MOONSHINERS (85 million) and BERING SEA GOLD (102 million).

Many of these hits had even more viewers in international markets than

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in the U.S., including U.K.-developed WHEELER DEALERS, which now airs on both the Discovery Channel and Velocity, and U.S.-developed FAST N’ LOUD which had 85 million viewers in the U.S. and 113 million in international markets for a whopping total of almost 200 million viewers this year. GOLD RUSH, a show that chronicles high-stakes gold mining in remote Alaska, is produced by Raw, an independent U.K. production house owned by Discovery, and also had far more viewers abroad (120 million) than in the U.S. (51 million).

TETHERED, which premiered in the U.S., Romania and Bulgaria in early October, was developed internationally and is poised to join the list of global hits. This humorous survival show tests man’s ability to survive in some of the most challenging terrain and environments on the planet – all while tied to a stranger with an utterly opposing personality. From fighting hypothermia and dehydration, to trekking through bear-infested Alaskan woods and avoiding alligators in the Louisiana swamps, each duo in the show is in for a wild ride.

Discovery’s content is not just must-have in the U.S., it’s must-have around the world. Regardless of where it’s developed, the content travels incredibly well.

Our top 10 shows had nearly

unique global viewers or more

Franchise Name International Reach US Reach Global Reach

FAST N' LOUD 113 85 198NAKED AND AFRAID 87 106 193MYTHBUSTERS 107 73 180GOLD RUSH 120 51 171TREEHOUSE MASTERS 57 108 165WHEELER DEALERS 138 25 163DEADLIEST CATCH 70 81 151TANKED 92 55 147CAKE BOSS 86 52 138SAY YES TO THE DRESS 76 52 128

(In Millions)

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Eurosport Scorecard

Discovery acquired a controlling interest in Eurosport International in May of this year and is proving that sports is a natural evolution for the world’s leading nonfiction storyteller. Over the last several months, the company has begun to deliver on its promise to utilize a combined portfolio of both Eurosport and Discovery’s content to create additional value for affiliates, advertisers and audiences. The approach is multi-faceted, combining the power of Eurosport’s brands and audience reach with Discovery’s own portfolio, local infrastructure and country-specific expertise to maximize the flagship Eurosport network while also building a distinct suite of customized, local channels.

Eurosport and Discovery Are Combining Assets and Capabilities, Localizing and Sharing Content Across Networks – and Winning.

Eurosport offered its widest-ever coverage of the U.S. Open this year, with nearly 500 hours — 250 of them live — dedicated to the tournament on Eurosport and Eurosport 2. During the U.S. Open, the flagship Eurosport network again broke the 50M viewer mark, reaching 54M fans. Discovery also aired the semifinal matches on Kanal 5 (SBS Discovery) simulcasting with the local Eurosport feed. In what turned out to be a win-win for both channels, Kanal 5 reached all-time-high audience levels in Denmark, and Eurosport experienced its best-performing day in nearly three years with more than 100,000 viewers.

In September, Discovery presented its new, combined portfolio to advertisers for the first time during the German Upfront. Here, the company announced that Eurosport had acquired four seasons of the exclusive TV and digital rights in Germany, Benelux and the Netherlands for MotoGP™, the world’s premium motorcycle series and one of the most popular sports brands in Germany.

Also in September and for the first time ever, Discovery Turbo Xtra aired Bundesliga soccer matches live and in tandem with Eurosport 2 coverage of the competition, giving viewers a new option to choose between two games taking place at the same time.

Discovery Joins Industry Leaders for Inaugural Vanity Fair New Establishment Summit

Top leaders in technology, business, media and entertainment converged in San Francisco in October for Vanity Fair’s first-ever New Establishment Summit. Discovery was the presenting sponsor for the two-day conference.

The event marked the 20th anniversary of Vanity Fair’s New Establishment List, the magazine’s well-known power list of the titans of the tech, entertainment, finance and political worlds. Discovery President and CEO David Zaslav joined this year’s list among 92 other industry influencers. The Summit represented a unique opportunity to illuminate the innovation taking place both in America and around the world by bringing together thought-leaders from a variety of increasingly global, relevant companies and industries. Discovery, with innovation deeply rooted in its DNA, stood among these companies proud to reinforce its curiosity-driven mission.

Dozens of media and tech leaders took the stage over the course of the two-day summit for a series of candid, thought-provoking panels analyzing both major industry issues and opportunities ahead. Zaslav was joined by executives from YouTube and HBO for a wide-ranging panel discussion around the changing media landscape and its implications on content delivery.

A Quarterly Publication of Discovery Communications | NOVEMBER 2014 5

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FAMILY WEDDINGS RING IN RECORD RATINGS

The wedding episodes of TLC’s 19 KIDS AND COUNTING and LITTLE PEOPLE, BIG WORLD broke record ratings this fall. 19 KIDS AND

COUNTING’s wedding episode (10/28/14) made TLC the #1 cable network of the night among all key women demos. The record-breaking episode delivered 4.4M P2+ viewers, averaging a 3.5 HH rating, 3.0 W25-54 and W18-49 rating. It was the #1 cable program in Prime on Tuesday among HH, P2+ and all key women demos (W25-54, W18-49, W18-34), and the highest-rated and most-watched episode ever for 19 KIDS & COUNTING and TLC’s highest-viewed telecast in four years. LITTLE PEOPLE, BIG WORLD’s season finale/wedding episode (9/20/14) wrapped up the series’ highest-rated and most-watched season ever with an average of 1.9M P2+ viewers. 2.3M P2+ viewers watched the wedding episode, propelling the network to the #1 spot on cable with W18-49/18-34. The episode was also the highest-rated episode in nearly six years with W25-54.

BUILDING UP FRIDAY NIGHTS

TANKED, TREEHOUSE MASTERS and REDWOOD KINGS are reeling in the ratings on Animal Planet’s Friday nights. Viewers stormed

the court for the return of TANKED in September featuring basketball great Shaquille O'Neal. The episode delivered more than 1.3M P2+ viewers across its premiere and encore, making it the series' most-watched premiere in 2014. TREEHOUSE MASTERS drew in a combined 1.7M P2+ viewers across its premiere and encore airings for special episode, “AJ's Wish Treehouse.” The Friday fun will continue this fall with the return of REDWOOD KINGS, whose premiere season brought in 764K P2+ viewers.

THE #5 NETWORK FOR WOMEN

ID continued its ratings momentum in the third quarter, putting the network on pace to celebrate its best year ever. At the close of the quarter, ID was up seven ranks in primetime vs. 3Q2013 for P25-54, concluding the quarter

as the #18 ad-supported cable network in the U.S. for that key demo. Among W25-54, ID is now the #5 network in the country for delivery in both total day and daytime.

MOVING UP THE CABLE RANKER

Popular series FAST N' LOUD, DEADLIEST CATCH, NAKED AND AFRAID and STREET OUTLAWS as well as a strong beginning for freshman series HIGHWAY TO SELL and

the ratings success of SHARK WEEK 2014, pushed Discovery Channel up the cable ranker during 3Q14 vs. 3Q13, landing inside the Top Five in Adults 18-49, Adults 25-54 and M25-54. DEADLIEST CATCH and FAST N’ LOUD also gave Discovery the top two unscripted series on cable during 3Q14. During the quarter, SHARK WEEK also earned the highest ratings in its 27-year history across several key demos including P/W25-54 and W18-49. The week drew in over 42M viewers.

WATCH WITH THE WORLD:

RATINGSHIGHLIGHTS

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PARANORMAL PHENOMENA HYPNOTIZES VIEWERS

Destination America has continued its strong momentum in 2014, ranking among cable’s top-five, fastest-growing networks in prime among key demos including P2+, P/W18-49

and HH. The network also saw its best 3Q ever in prime and total day among all key demos. In September, brand new series GHOST ASYLUM launched on Destination America, becoming an instant hit. The show premiered as the best debut ever for an original new series among W25-54, and earned the network its best Sunday night ever (10/5/14) among W18-49 delivery.

DOUBLE-DIGIT GROWTH AND LAPPING THE COMPETITION

Velocity earned double-digit ratings growth in primetime among key demos during third quarter. The network was up +26% in P25-54

in both ratings and delivery vs. 3Q13, while six of cable’s top 10 networks experienced double-digit decreases in the very same categories. Velocity’s third-quarter growth was driven by the return of DREAM CAR WEEK, as well as the premiere of its original series BITCHIN’ RIDES, Velocity’s highest-delivering show in network history.

ON TRACK FOR BEST YEAR EVER

2014 is trending to be American Heroes Channel’s best year ever in prime and total day delivery among the key demographics of P2+ and HH. The newly renamed network,

which transitioned from Military Channel in March 2014, has demonstrated 19 consecutive months of year-over-year total day delivery gains among P2+ and HH. In third quarter, ratings gains were bolstered by premieres of three all-new, original series: GUNSLINGERS, APOCALYPSE WWI and HARDCORE HEROES. GUNSLINGERS also secured its status as AHC’s #1 original series ever in prime delivery among P2+, HH and P25-54.

#1 SERIES FOR AFRICAN-AMERICAN WOMEN

In third quarter, OWN: Oprah Winfrey Network posted gains across several key demos vs. the prior quarter with ratings

up +7% for W25-54, +12% for total viewers and +18% for African-American W25-54. OWN was the #1 cable network on Tuesday, Wednesday and Saturday nights for all African-American women and Tuesday night's #3 cable network for W25-54. The network's popular series from Tyler Perry, THE HAVES AND THE HAVE NOTS, was also the #4 original series in all of ad-supported cable for W25-54 and the #1 original cable series in primetime for African-American women. For the month of October, IF LOVING YOU IS WRONG was the #1 original primetime cable series and Tuesday night's #1 original series on all of TV among African-American women.

P indicates persons P2+ indicates persons age 2 years and up M indicates men W indicates women HH indicates households and numbers indicate ages

A Quarterly Publication of Discovery Communications | NOVEMBER 2014 7

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SKYSCRAPER LIVE WITH NIK WALLENDA

Nik Wallenda, “The King of the Highwire,” is back at it again. On November 2, he hit the historic “Windy City” of Chicago to attempt his most audacious and challenging tightrope walk yet. And like the legendary Wallenda family tradition, he did it all without a net or harness. With unpredictable weather conditions, the tightrope crossing presented countless obstacles. Dozens of cameras were positioned across the city and on helicopters, and were rolling as Wallenda successfully completed this nail-biting, two-part walk at nighttime in one of the windiest sections of Chicago.

TUNE IN:

PROGRAMMINGHIGHLIGHTSAnimal Planet has also partnered with WildAid to create an Ivory Free pledge to encourage viewers to support the cause.

ID WELCOMES ROSEANNE BARR TO THE FAMILY IN NEW SERIES MOMSTERS

With the help of TV’s favorite loud-mouth mom, Roseanne Barr, ID is thrilled to announce the world premiere of the network’s original series, MOMSTERS: WHEN MOMS GO BAD on November 28. Uncovering a world where moms will do anything for their children’s happiness, Barr dives deep into the psyche of mothers

TLC SAYS I DO — OR MIGHT SAY I DON’T

Fourth quarter continues with new marriages, new engagements and important decisions concerning both on TLC. In November, the world will watch 19 KIDS & COUNTING as Ben Seewald proposes to another Duggar daughter, Jessa, after courting for 11 months. TLC also will continue with its #1 new series for 2014, 90 DAY FIANCÉ, which features the journeys of six couples as they decide to take a chance on love and bring their potential spouses-to-be to America. Using a special K-1 visa, the couples are required to get married at the end of only 90 days – or else return to their home countries.

SAVING AFRICA’S GIANTS WITH YAO MING PREMIERES ON ANIMAL PLANET

On November 18, Animal Planet will present the network premiere of its feature documentary SAVING AFRICA'S GIANTS WITH YAO MING, narrated by actor Edward Norton. With 25,000 African elephants murdered last year alone, and 4.5 million killed in the last 60 years, ivory poaching has become one of the most organized, widespread wildlife trafficking networks in history. Fortunately, Africa's giants have their defenders. In SAVING AFRICA'S GIANTS WITH YAO MING, a retired basketball star and wildlife advocate, Yao Ming uses his combination of strength, vision and voice to serve as a megaphone, ultimately helping to spread awareness about the cruelty and prevalence of poaching. As part of the premiere,

from all walks of life to expose what’s really going on in America’s homes. From the little league mom who stalks, threatens and attacks her son’s coach to the pageant mom who will stop at nothing to get her daughter the crown, these mothers are not afraid to cross boundaries and get their hands dirty.

OVERHAULIN’ CELEBRATES 100 BUILDS

Velocity’s fan-favorite franchise OVERHAULIN’ returns to TV this fall when Chip Foose, Chris Jacobs and Arianny Celeste make automotive dreams come true by restoring rusted clunkers into high-quality Foose treasures. Friends and family nominate loved ones to be “overhauled,” then help keep the secret until the completely transformed car is revealed to the deserving (and speechless) owner. This season, OVERHAULIN’ will celebrate the series’ 100th build, allowing the crew to reflect back on some of the past decade’s best builds.

TWO HITS RETURN TO DESTINATION AMERICA

A HAUNTING, which premiered as the highest-rated telecast ever on Destination America, will return on Sunday evenings this fall. Dramatizing scary stories of supernatural activity, the show follows innocent people who have been forced to deal with the consequences of powerful psychic impressions decades later. Bringing back another less spooky hit, Destination America also will continue the journey through the Last Frontier with a second

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season of RAILROAD ALASKA airing on Saturdays at 10/9c. The popular series chronicles the everyday challenges faced by isolated homesteaders living along Alaska’ s critical railway.

DUTY, HONOR, COURAGE WEEK COMES TO AMERICAN HEROES CHANNEL (AHC)

This November, every day will be Veterans Day on AHC. To heroes who bravely served our country, AHC dedicates seven

STRIP THE CITY SPIN-OFF COMES TO SCIENCE CHANNEL

A spin-off from Science Channel’s top-rated STRIP THE CITY, STRIP THE COSMOS will premiere this November during the network’s SPACE WEEK. The brand new series uses stunning CGI to strip the universe and explore its mysterious origins, complex structure and unknown destiny, layer by layer. With key access to top scientists, Science will reveal some of the world’s deepest

days of military programming with its first-ever DUTY, HONOR, COURAGE WEEK. Spanning generations of service across major military events of the past century, the programming stunt during Veterans Day week, will feature extraordinary stories of real-world heroism, distinguished courage and personal sacrifice. The week also will feature the premiere of the one-hour special THE REAL INGLORIOUS BASTARDS, revealing the incredible, true inspiration behind Quentin Tarantino’s film Inglourious Basterds, as well as a new episode of D-DAY TO VICTORY.

FAMILY FUN ON OWN

OWN: Oprah Winfrey Network will be packed with family and fun this fall with the return of the popular docu-series DEION'S FAMILY PLAYBOOK in November, followed by the series premiere of FLEX & SHANICE. DEION'S FAMILY PLAYBOOK once again will follow sports legend Deion Sanders as he raises 10 kids with the help of his devoted mom and longtime girlfriend, serves as founder and head football coach at Prime Prep Academy, and continues his work with the NFL Network. New series FLEX & SHANICE will shine a light on another family this time following the lives of husband and wife duo, actor Flex Alexander (One on One) and ’90s pop singer Shanice, and their extended family.

BRAZIL GOES WILD FOR BUDDY VALASTRO

Buddy Valastro’s charisma went beyond the TV screen when he visited São Paulo in July, drawing large crowds to the Eldorado Mall at a consumer event hosted by Discovery Home & Health. Fans of CAKE BOSS, NEXT GREAT BAKER and KITCHEN BOSS, all airing locally in Brazil on Discovery Home & Health and TLC, delighted as Buddy addressed the crowd, provided a cake decorating demonstration, spoke about his career at Carlo’s Bakery and took pictures with admirers. The success of the consumer event made the news as many fans who attended traveled thousands of miles, and some even camped out at the mall the night before. The next two days in São Paulo were a whirlwind of events for Buddy, including interviews with two top-rated broadcast TV shows. Buddy also hosted a press conference with more than 50 journalists, met with top affiliate clients and employees, and even made time to visit with the Discovery Brazil team at their offices.

secrets during the riveting new series including: What happens inside an exploding star? Can you escape a black hole? Can the inside of a comet harbor life?

A Quarterly Publication of Discovery Communications | NOVEMBER 2014 9

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Discovery Networks Embrace New and Returning Impact InitiativesDiscovery’s curiosity-driven mission drives its networks to inspire, educate and entertain its viewers on air, and also provides an opportunity for each network to extend its reach beyond the screen with a variety of impact initiatives, directly affecting the communities where viewers, employees and the public live and work. For Animal Planet, American Heroes Channel and Investigation Discovery, and with the help of business units across the company, the third quarter marked the launch of several new and returning initiatives.

ANIMAL PLANET: ROAR TO THEIR RESCUE In September, Animal Planet partnered with Discovery’s Domestic Distribution team, Corporate Communications and the American Society for the Prevention of Cruelty to Animals (ASPCA) to launch ROAR to Their Rescue, an expansion of the network’s Reach out. Act. Respond. ROAR philanthropy program. The ROAR to Their Rescue program provided grants to participating animal shelters in Miami, Austin and Cleveland to cover the cost of adoption fees, ultimately connecting over 1,100 pets with loving new homes.

AHC: ‘MY HERO IS...’ AND RED BANDANNAIn partnership with the National Military Family Association (NMFA) and with support from Discovery Education, American Heroes Channel asked viewers to nominate their personal military heroes this fall in the first-ever “My Hero Is …” contest. The contest offered winning individuals a chance to be featured in an interstitial on AHC and to ride on NMFA’s float in the 2014 national Veterans Day parade in New York City. One winning school also will receive an assembly to celebrate local veterans, with Discovery Education providing free resources to integrate Veterans Day into lesson plans. AHC also recently announced the creation of the “Red Bandanna Hero Award” in partnership with the Welles Remy Crowther Charitable Trust designed to honor people who have distinguished themselves with courageous, selfless and often life-saving actions.

ID: INSPIRE A DIFFERENCELaunched in April 2013, INSPIRE A DIFFERENCE is ID’s national public affairs campaign designed to inform a national dialogue around such topics as violence against women, domestic abuse, social and civil rights, mental health, bullying, homelessness and sexual assault, while inspiring viewers to take action and make a difference in the lives of others. Celebrating women with similar missions to the campaign, ID teamed up with Glamour in October for the second annual INSPIRE A DIFFERENCE honors event in New York City. The event recognized the remarkable efforts of Rosario Dawson, Marcia Gay Harden, Tamara Taylor and Stephanie March, as well as their charity partners, for their commitment to supporting victims and inspiring others. The evening was emceed by ID President Henry Schleiff and Glamour Executive Editor Lauren Smith Brody, and featured remarks by the aforementioned celebrity honorees, in addition to an ID star-studded red carpet with Paula Zahn, Tamron Hall, Charisma Carpenter and Aphrodite Jones.

Rich Ross Named President of the Discovery Channel

Discovery Communications has named former Shine America CEO and Disney executive Rich Ross to the position of President, the Discovery Channel. Ross will join Discovery Communications in January 2015, where he will oversee creative and brand strategy, development, production, marketing and all day-to-day operations for the flagship network. In his role as Shine America CEO since 2013, Ross has driven the ongoing commercial strategy of Shine Group’s US operations overseeing all aspects of Shine America’s production, distribution and marketing of original programming across broadcast, cable and digital platforms. Prior to joining Shine America, Ross had a successful career at The Walt Disney Company from 1996 to 2012. Ross has been responsible for a range of hits including The Biggest Loser, new breakout miniseries Gracepoint and series Utopia, as well as Disney Channel’s Hannah Montana and Wizards of Waverly Place among others. “Rich is one of the most creative storytellers, ratings drivers, brand builders and TV executives in the industry today,” said Discovery Communications President and CEO David Zaslav. “On top of being just a great guy, Rich also is mission driven, with a commitment to quality, blue-chip programming and is a terrific fit with Discovery. I am confident that with his experience, relationships and creative leadership, Rich can lead Discovery to its next great chapter in innovative, groundbreaking television.”

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Nineteen DCI executives were named to Cablefax’s 2014 Most Powerful Women in Cable list. DCI honorees include Adria Alpert Romm, Vera Buzanello, Nancy Daniels, Dee Forbes, Rebecca Glashow, Marjorie Kaplan, Kathy Kayse, Kasia Kieli, Sara Kozak, Jane Latman, Victoria Lowell, Lori McFarling, Courtney Menzel, Rita Mullin, Eileen O’Neill, Sharon O’Sullivan, Michelle Russo, Sheri Salata and Oprah Winfrey.

For the 2nd year in a row, all of Discovery’s major affiliate partners supported SHARK WEEK in some way, creating the most robust affiliate promotion campaign for the company to date.

The United States is the world’s second-largest consumer of ivory, and Animal Planet and WildAid have created an Ivory Free pledge in conjunction with the premiere of SAVING AFRICA’S GIANTS WITH YAO MING. To take the pledge, visit www.ivoryfree.org.

More than 875,000 students across 14,600 classrooms in the U.S. tuned into Discovery Education’s Of the People: Live from the White House virtual field trip series on Constitution Day, September 17, for a virtual journey through the National Archives and a behind-the-scenes look at our nation’s most important documents.

Animal Planet worked alongside Cablevision and the Bronx Zoo to offer Puppy Bowl fans across the country a chance to win an all-inclusive trip for four to attend a live taping of this year’s show in NYC.

SBS Discovery Sweden announced a new two-part documentary, IBRAHIMOVIC – WITH MORE THAN ONE GOAL in October. The documentary will introduce viewers to Zlatan Ibrahimovic, Sweden’s very own international soccer star.

Robert Irwin, the 10-year-old son of crocodile hunter Steve Irwin, is hosting a new 13-part series titled WILD BUT TRUE for Discovery Networks Asia-Pacific.

Discovery Consumer Products Brings Discovery Expedition to China

Discovery Consumer Products has brought the Discovery Expedition brand to China as part of a new partnership with Fei Fan, China’s leading producer of outdoor apparel and equipment. Discovery Expedition is an outdoor apparel and lifestyle brand that truly encompasses the Discovery DNA, providing everything people need to tap into their adventurous side; from apparel and outdoor gear to camping equipment and more. As part of its Chinese expansion, Discovery Expedition has also secured renowned survivalist Bear Grylls as a brand ambassador across the country. Grylls will further his support with the launch of a new product line called DX/BG (Discovery Expedition by Bear Grylls) to appear across the Chinese market. The brand’s success in China not only paves the way for expanded product offerings in Asia, but also provides a greater opportunity to position Discovery Expedition as the go-to outdoor adventure brand in the country and beyond.

Discovery Wins Big at Emmy Competitions

Discovery Channel was honored with several awards this Emmy season. At the 2014 Primetime Creative Arts Emmys®, DEADLIEST CATCH reeled in three wins, taking home awards for Outstanding Unstructured Reality Program, Outstanding Cinematography for Reality Programming and Outstanding Picture Editing for Reality Programming. These wins are in addition to an Interactive Emmy for Multiplatform Storytelling for SKYWIRE LIVE WITH NIK WALLENDA and its companion website, as well as a SHARK WEEK win for Outstanding Promotional Announcement — Institutional at the News & Documentary Emmy® Awards.

Working Mother Magazine Names Discovery to the List of '100 Best Companies' For 15th Consecutive Year; Top 10 For 2014

For the 15th consecutive year, Working Mother magazine has named Discovery Communications to its list of “100 Best Companies.” The list placed Discovery in the top 10 and among a prestigious group of companies, each recognized for outstanding leadership in establishing and cultivating policies, programs and a corporate culture that supports working moms and families. Noting exceptional child care, flexible work arrangements, paid parental leave and advancement of women, as well as access to and usage of family-friendly programs, the list acknowledged Discovery’s deep commitment to helping working families thrive.

DID YOU KNOW?

A Quarterly Publication of Discovery Communications | NOVEMBER 2014 11

Page 12: DISCOVERY'S TOP 10 GLOBAL SHOWS: 1.6 BILLION VIEWERS

2.8 billion cumulative subscribers[1][2]

[1] Subscriber numbers as of September 30, 2014, according to The Nielsen Company in the U.S. and internal data review and external sources outside of the U.S. [2] Subscriber numbers include unbranded programming blocks in China, which are generally provided without charge to third-party channels and represented approximately 280 million cumulative subscribers as of September 30, 2014. [3] U.S. Hispanic networks are distributed to U.S. subscribers, but are operated by and includedas

part of Discovery International Networks for financial reporting and management purposes.

One Discovery Place, Silver Spring, MD 20910-3354 • www.discoverycommunications.com • 240.662.2000

As Reported November 4, 2014

{ BY THE NUMBERS }

U.S. NETWORKS

SubscribersDiscovery Channel .......................................... 97M

TLC ..................................................................... 96M

Animal Planet .................................................. 94M

Investigation Discovery ..................................86M

OWN: Oprah Winfrey Network ....................... 81M

Science Channel ...............................................76M

Discovery Family Channel ............................. 70M

American Heroes Channel ............................. 61M

Velocity ..............................................................60M

Destination America....................................... 57M

Discovery Fit & Health ...................................46M

Discovery en Español[3] .....................................7M

Discovery Familia[3] ............................................6M

EDUCATION Innovative, multimedia educational products and services serving more than half of U.S. K-12 schools and more than half of U.K. primary schools including:• Discovery Education streaming PLUS

• Discovery Education Digital Techbook Series

• Discovery Education Professional Development

• Discovery Education Assessment

• Discovery Educator Network

More than 3.5 million teachers and 35 million students use Discovery Education’s leading broadband content

Over 80 million pieces of content delivered per year

INTERNATIONAL NETWORKS

SubscribersDiscovery Channel ........................................... 350M

Animal Planet ................................................... 308M

TLC .......................................................................303M

Eurosport ............................................................ 123M

Switchover Media .............................................. 100M

Investigation Discovery .....................................94M

DMAX ......................................................................81M

Discovery Kids ......................................................81M

Discovery Science ...............................................80M

Eurosport 2...........................................................68M

Discovery Home & Health .................................65M

Discovery Turbo ..................................................58M

Fatafeat .................................................................55M

SBS Nordics ..........................................................29M

Quest ...................................................................... 26M

Discovery Real Time ........................................... 25M

Discovery World ................................................... 19M

Discovery Max ....................................................... 18M

Shed ........................................................................ 12M

Discovery HD Showcase ..................................... 11M

Discovery History .................................................. 11M

Eurosport Asia Pac ..............................................10M

Eurosportnews....................................................... 8M

Discovery HD World .............................................. 8M

Discovery HD Theater ...........................................7M

Discovery Civilization ........................................... 6M

ABOUT DISCOVERY COMMUNICATIONS

Discovery Communications

(Nasdaq: DISCA, DISCB, DISCK) is

the world’s #1 pay-TV programmer

reaching nearly 3 billion cumulative

subscribers in more than 220

countries and territories. Discovery

is dedicated to satisfying curiosity,

engaging and entertaining viewers

with high-quality content on

worldwide television networks,

led by Discovery Channel, TLC,

Animal Planet, Investigation

Discovery and Science, as well

as U.S. joint venture network

OWN: Oprah Winfrey Network.

Discovery also controls Eurosport

International, a premier sports

entertainment group, including

six pay-TV network brands across

Europe and Asia. Discovery also is

a leading provider of educational

products and services to schools,

including an award-winning series

of K-12 digital textbooks, through

Discovery Education, and a digital

leader with a diversified online

portfolio, including Discovery

Digital Networks. For more

information, please visit www.

discoverycommunications.com.

w w w . D i s c o v e r y M u s i c S o u r c e . c o m

447 million global Discovery Channel subscribers

189 international HD markets

54network entertainment brands

300 million monthly streams online