Proprietary and Confidential

Discovery Channel

Use Case: Distribution

| Proprietary and Confidential Copyright 2010 Signiant Inc

Use Case: Distribution

Playout Server

@PlayoutCenter

Content

Store

Syndication

Partners

IPTV

Live

Playout50Mb/s

MPEG File

CMMOperator

QC

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1. Content Asset is automatically received from play out center into Content Store

2. Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination)

3. Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)

4. Asset is moved to Conform to add autio tracks, insert promos or remove ad breaks

5. Asset is moved to Transcode where content is transformed into profile format.

6. Asset is sent to QC

7. Asset is delivered to partner location

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DNE

XML

App

ConformTranscode

7Network

Network

ImpactFile based vs. Tape Delivery resulted in over $2M savings annually

Labor Savings from automating processes = $300K Annually

Enables Discovery to Scale their Digital Media Business – 18 partners and growing

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