discovery channel india social media analysis q4 2015
TRANSCRIPT
Discovery Indiaon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Discovery Channel FB
Discovery Channel: Social Media Report
This report looks at how
Discovery Channel Indiaperformed on social media between
October 1st – December 31st, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
7,647,564 178,290 2.39% IndiaMostly Young, Male and
Single
Discovery Channel India
Engagement Score Total Fan Posts
124 943
Total Posts Brand Response Rate
311 0.95%
Total Likes Avg. Reply Time
716,951 19 hrs, 10 mins
Total Comments General Sentiment
15,603 Neutral
Total Shares
50,788
BRAND POSTS FAN POSTS
Brand Overview
7,350K
7,400K
7,450K
7,500K
7,550K
7,600K
7,650K
7,700K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
7,647,564
New Fans
178,290
Engagement
0
250
500
750
Discovery Channel India had an average engagement score of 124 and a highest of 660.
Community Analysis
Discovery Channel India fans are mostly Young, Male and Single
Discovery Channel India fans are largely from India followed by Bangladesh.
Fan Demographics Distribution of Fans
81%
19%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
India
Bangladesh
Pakistan
United States
Mexico
Philippines
Brazil
Nepal
Myanmar
Germany
0
1
2
3
4
5
6
7
8
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Discovery Channel
India
63
story 29
9PM 29
Hrithik Roshan 28
RacingExtinction 24
10%
90%
Brand Participation Brand Non Participation
91%
3%6%
Posititve Negative Neutral
Brand Posts - Engagement
Discovery Channel India responded to 32 conversations generated by the 311 Posts they published.
Discovery Channel India receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
14-OCT-15, WED 3:00PM
The Rakotz Bridge in Kromlauer Park dates back to 1860s.
Its high canopy and reflection in the water ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
998 107,328 775 8,328 Positive
17-DEC-15, THU 10:55PM
For the first time ever the Commander in Chief becomes second in command.
Running Wild With Bear Gr ..
15-DEC-15, TUE 7:30AM
Celebrities will be pushed to their physical and emotional limits but will they stay up to the expec ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
874 12,572 484 5,111 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
720 33,609 349 534 Positive
NO IMAGE
NO IMAGE
NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250 300
0 20 40 60 80 100 120 140
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50 60
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequenc
y
Discovery Channel
India
410
Hrithik Roshan 82
HRX Heroes 67
repeat telecast 44
Karan Joshi 31
User Posts
0
5
10
15
20
25
30
35
40
45
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Discovery Channel India responded to 9 conversations generated by the 943 Posts fans published.
Discovery Channel India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
1%
99%
Brand Participation Brand Non Participation
38%
5%
57%
Posititve Negative Neutral
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
12,764 2,190 20.71% India
Discovery Channel India@DiscoveryIN
Engagement Score
494
Total Proactive Tweets
399
Retweets Total
123
Replies Total
146
Favorites Total
5,440
Total Mention
1,209
Total Retweets
4,235
Response Rate (%)
10.01%
Average Reply Time (mins)
369
BRAND TWEETS USER TWEETS
Brand Overview
0K
2K
4K
6K
8K
10K
12K
14K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
12,764
New Followers
2,190
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
94
New Followees
1
Engagement
0
250
500
750
1,000
1,250
Discovery Channel India had an average engagement score of 494 and a highest of 1,000.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
399 123
Check out this inspiring quote by @iHrithik & watch incredible
stories of heroes on HRX Heroes with..
31-Oct-15, Sat 03:30AM
ENGMT. FAV. REPLIES RETWEETS
1,000 905 35 316
Top Engaging Tweets
Watch how real heroes fought problems to emerge as
champions on HRX Heroes from 2nd Nov at 9 pm wit..
This iconic marine mammal could soon be gone. It's time we save them by keeping our oceans clean. #..
30-Oct-15, Fri 02:37AM
ENGMT. FAV. REPLIES RETWEETS
1,000 1,053 49 378
23-Nov-15, Mon 12:09PM
ENGMT. FAV. REPLIES RETWEETS
996 76 3 92
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300
0 100 200 300 400 500 600 700 800
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60 70 80 90 100
0 100 200 300 400 500 600
#hrxheroes*
#racingextinction*
#startwith1thing*
#mumbailocalin140
#jaiho*
#goindiaodisha*
#contest*
#mumbairailway*
#odisha*
#runningwild*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
hrxheroes racingextinction startwith1thing mumbailocalin140 jaiho
Spread of Hashtags by day
0 100 200 300 400 500 600 700 800 900
#mumbairailway*
#jaiho*
#hrxheroes*
#contest*
#goindiaodisha*
#startwith1thing*
#runningwild*
#mumbailocalin140
#odisha*
#racingextinction*
Engagement Score
Hashtags - Engagement
Average Response Rate : 10.01%
0
20
40
60
80
100
120
140
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 6 hours 9 minutes
0
1000
2000
3000
4000
5000
6000
7000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
20
40
60
80
100
120
140
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
50
100
150
200
250
300
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
20
40
60
80
100
120
140
160
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 4,235
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 1,209
-20
0
20
40
60
80
100
120
140
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Hrithik Roshan 13,163,047 7
Bear Grylls 1,265,914 6
Bollywood Hungama 336,142 1
Tiger Shroff 244,785 1
TLC India 242,222 2
TOP 5 INFLUENCERS
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