DISCOVERING

THE FIRST STEP IS TO DISCOVER YOUR STORY, AND

ALTHOUGH YOU MAY THINK THE ANSWERS ARE OBVIOUS - YOU ARE,

AFTER ALL, PART OF THE STORY - YOU’LL BE AMAZED AT WHAT YOU’LL LEARN DURING THIS ALL IMPORTANT FIRST STEP. !THIS ISN’T A SKIMMING OF THE SURFACE, AND WHEN I SAY I

DISCOVER YOUR STORY, I MEAN I BLOODY WELL DISCOVER IT!

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THE PREMISE !

DISRUPTIVE THINKING LATERAL THINKING ARTISTIC THINKING

THE FACILITATIONS !

THE DINNERVIEW STORY YOGA THE FRONT LINE SHORT(ER) STORIES SHOE SWAPPING

THE TECHNIQUES !

THINK BUBBLES MIND MAPPING CHERRY PICKING SLICE & DICE IDEA LOG CHARACTER DEVELOPMENT IDEA BOXES AND MUCH MUCH MORE…

EACH STORY AND PROJECT IS UNIQUE, BUT THE AIM IS TO ALWAYS GET YOU OUT OF YOUR COMFORT ZONE AND DISCOVER YOUR TRUE USP. TO ACHIEVE THIS I USE A COMPELLING PROCESS:

EACH PROCESS IS DIFFERENT AND TAILORED AROUND THE INDIVIDUAL, GROUP, AND BRAND. THERE’S NO SUCH THING AS A ‘FLAT-PACK’ SOLUTION WHEN IT COMES TO GREAT STORYTELLING

THE PREMISE

THE PREMISE CHALLENGES YOUR WAY OF THINKING AND GETS YOU OUT OF YOUR COMFORT ZONE. YOU SEE, TO TRULY DISCOVER YOUR STORY REQUIRES YOU TO DIG DEEPER THAN YOU’VE EVER DUG BEFORE, AND ASK QUESTIONS YOU’VE NEVER THOUGHT TO ASK. !IT JUST SO HAPPENS I’M EQUIPPED WITH THE RIGHT QUESTIONS,

AND THROUGH A MIXTURE OF DISRUPTIVE, LATERAL & ARTISTIC THINKING, YOUR TRUE STORY REVEALS ITSELF.

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DISRUPTIVE THINKING

SIMPLY PUT, DISRUPTIVE THINKING UNSETTLES

THE STATUS QUO AND BANISHES CLICHES. BY LOOKING AT YOUR BUSINESS/PRODUCT/STORY IN A COMPLETELY NEW MANNER, YOU UNEARTH NEW INSIGHTS, DEVELOP IDEAS, AND DISCOVER THE TRUE MEANING OF WHO YOU ARE AND WHY YOUR STORY IS SPECIAL.

FOR EXAMPLE: dyson & dollar shave club

LATERAL THINKING

LATERAL THINKING REQUIRES LOGIC THAT ISN’T

IMMEDIATELY OBVIOUS, AND DIRECTS YOU AWAY FROM THE STEP-BY-STEP METHODS YOU’RE PROGRAMMED TO USE. !BY LOOKING AT YOUR STORY FROM A DIFFERENT PERSPECTIVE, YOUR TRUE USP IS FOUND - OFTEN HIDING WITHIN SOMETHING THAT’S BEEN THERE ALL ALONG. !

FOR EXAMPLE: virgin & honda

ARTISTIC THINKING

CREATIVE MINDS THINK DIFFERENTLY TO MOST, AND THE COMMON GROUND WRITERS, ARTISTS, DESIGNERS & MUSICIANS SHARE IS, THE WAY THEY SEE THE WORLD. !RATIONAL THINKING IS OFTEN ENCOURAGED, BUT IT SHOULDN’T WHEN DISCOVERING YOUR STORY. THIS

‘OUTSIDE OF THE BOX’ APPROACH IS IDEAL FOR ESCAPING THE PRE-CONCEPTIONS YOU’VE DEVELOPED OVER TIME. !

FOR EXAMPLE: apple & john lewis

THE FACILITATIONS

EACH INDIVIDUAL, GROUP & PROJECT IS UNIQUE, MEANING THERE’S NO SINGLE METHOD TO DISCOVERING YOUR STORY. !MY UNIQUE BLEND OF FACILITATIONS IS TAILORED AROUND THE INDIVIDUAL/GROUP, ENSURING YOU STAY OUT OF YOUR COMFORT ZONE THROUGHOUT. !A FEW OF MY METHODS MAY SEEM ODD, BUT THEY’RE DESIGNED TO UNVEIL ONLY THE BEST - AKA: YOUR ONE. TRUE. STORY! !

THE DINNERVIEW

OVER THE YEARS I’VE INTERVIEWED MANY PEOPLE, AND THE DINNERVIEW IS MY CLASSIC TAKE ON A ONE-ON-ONE

DISCUSSION. !OVER A CASUAL MEAL, I ASK SUBTLE QUESTIONS AS YOU TELL ME ALL ABOUT YOU, YOUR BUSINESS, AND EVERY NOOK AND CRANNY WITHIN IT. !IDEAL FOR INDIVIDUALS, THE DINNERVIEW IS A CASUAL APPROACH TO FINDING THE INFORMATION YOU NEED. IT MAY SOUND SIMPLE, BUT THE RESULTS ALWAYS SUPRISE.

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STORY YOGA

PERFECT FOR GROUPS AND INDIVIDUALS, STORY YOGA IS IDEAL FOR CLEARING YOUR MIND AND FOCUSSING ON THE TRUE NATURE OF YOUR STORY. !NOT ONLY ARE YOU CLEANSED AND ENERGISED, BUT STORY YOGA PLACES YOU IN A UNIQUE SITUATION WHERE YOUR CREATIVE JUICES ROAM FREE. YOU’RE PROGRAMMED TO THINK ABOUT YOUR BUSINESS IN A PARTICULAR WAY, BUT IN ORDER TO UNCOVER YOUR TRUE USP, YOU NEED TO ESCAPE THIS.

THE FRONT LINE

IDEAL FOR GROUP SETTINGS, THE FRONT LINE TAKES YOU TO THE HEART OF THE ACTION. HOWEVER, DON’T CONFUSE THIS WITH A FOCUS GROUP! !IT INVOLVES OBSERVATIONS, BUT NOT THE STALE-COFFEE DRINKING-BEHIND-A-TWO-WAY-MIRROR ATTEMPTS YOU’VE SEEN IN THE MOVIES. !THIS INVOLVES YOUR CUSTOMERS. . . YOUR STAFF. . . AND THE PEOPLE WHO MATTER THE MOST. INVOLVING THESE PEOPLE IN THE BEGINNING CAN YIELD INCREDIBLE RESULTS DOWN THE LINE.

SHORT(ER) STORIES

THROUGH THE USE OF CREATIVE WRITING & VISUAL STORYTELLING,

SHORT(ER) STORIES IS THE IDEAL FACILITATION FOR

INDIVIDUALS AND GROUPS ALIKE - ENSURING IDEAS ARE REFINED OVER TIME. !THIS METHOD FOCUSSES ON YOUR STORY’S MOST IMPORTANT ASPECTS, HONING IN ON YOUR USP AND UNVEILING NEW INSIGHTS THE DIGGER YOU DEEP. THE KEY IS TO ESCAPE THE OBVIOUS, AND SHORT(ER) STORIES TRANSFORMS GENERAL IDEAS INTO SPECIFIC INNOVATIONS.

SHOE SWAPPING

ESCAPING YOUR COMFORT ZONE REQUIRES YOU TO ESCAPE YOUR

EVERYDAY ROUTINE, AND SHOE SWAPPING IS PERFECT FOR INDIVIDUALS AND GROUPS. !BE IT SWAPPING SHOES WITH YOUR STAFF, CUSTOMERS, OR MY OWN, YOU’RE PLACED INTO A NEW ROLE THAT EXPANDS YOUR THINKING, CHANGES YOUR MINDSET, AND ENSURES YOU SEE YOURSELF, BUSINESS & STORY IN A WHOLE NEW LIGHT. !THE BIGGEST OBSTACLES YOU FACE ARE YOUR OWN PRE-CONCEPTIONS, BUT SHOE SWAPPING ENSURES YOU STEP OUTSIDE OF THE BOX AND FOCUS ON THE MOST IMPORTANT ASPECTS OF ALL.

THE TECHNIQUES

YOU ALREADY HAVE THE MAJORITY OF ANSWERS, BUT YOU’VE NOT BEEN ASKING THE RIGHT QUESTIONS. THE FINAL PART TO DISCOVERING YOUR STORY INVOLVES THE TECHNIQUES, PUZZLES, GAMES & TASKS WE’LL USE. !THESE ARE TAILORED AROUND EACH INDIVIDUAL/GROUP, AND RANGE FROM THE ORDINARY TO THE DOWNRIGHT CRAZY. PAIRED WITH THE

PREMISE AND FACILITATIONS, THESE TECHNIQUES ARE THE

KEY TO UNLOCKING YOUR STORY’S POTENTIAL.

RESTRICTING PRACTICES

IDEA QUOTE

IDEA LOG

CHARACTER DEVELOPMENT

CRAFT A BUSINESS NOVEL

CREATIVE WRITING

VISUAL STORYTELLING

SLICE & DICE

CHERRY PICKING

THINK BUBBLES

MIND MAPPING

IDEA BOX

SKETCHING

MANY MANY MORE…

THIS LIST MERELY SCRATCHES THE SURFACE. I’M CONSTANTLY COMING ACROSS NEW METHODS TO EXTRACT STORIES, AND IT ISN’T UNCOMMON

TO COMBINE SEVERAL OF THESE AND TAILOR THEM AROUND YOU. WHEN IT COMES TO THE TECHNIQUES, THE POSSIBILITIES ARE ENDLESS

DISCOVERING

EVERY STORY IS UNIQUE, AS IS EACH PROJECT I WORK ON. THE DISCOVERY PROCESS TAKES A BESPOKE PATH, UTILISING A MIXTURE OF DISRUPTIVE, LATERAL & ARTISTIC THINKING; FACILITATIONS THAT HOIST YOU OUT OF YOUR COMFORT ZONE; AND TECHNIQUES TAILORED TO YOUR CIRCUMSTANCES, BUSINESS & PERSONALITY.

PEOPLE OFTEN GLOSS OVER THIS PART, ASSUMING THEY ALREADY KNOW THEIR STORY INSIDE-OUT. THE TRUTH IS, YOU DON’T, AND

UNTIL YOU DISCOVER YOUR TRUE STORY, THE REST OF THIS JOURNEY IS FUTILE.

NOW IT’S TIME TO CREATE YOUR STORY…

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