DISCOVERING CONSUMER DATA TO STAYAHEAD OF COMPETITORS

When I asked “What is stopping your business from succeeding the way you want it to?” I had no ideawhat the various responses would be.

I could have expected answers like:

More customers to spend money

Extra profits to reinvest

Some employees to handle the workload

Improved cash flow

Better office space

Look carefully at those answers. There is a common theme. They all relate in one way or another to attractingpeople to become customers who buy your products and services. Fail to attract new customers and keep themhappy for the long term and those answers rapidly become major problems.

One thing not included in the above list is “data”

Why? Well, it is something we all know is important but we often do not understand how to access it and wehave the mistaken idea that it will cost a lot of time and money to acquire and process it.

That might be true if you go about it in certain ways but there are methods that reduce data costs and makethem easy to understand.

Take as an example of a business that has a website but also uses offline advertising. Perhaps a healthbusiness, a lawyer, a restaurant, a building company, a car repair business; in fact virtually any business couldfit the example.

Imagine that business placing adverts in magazines or distributing leaflets to local homes, or having a shopwindow display, on-street advertising or …anything printed as a hard copy including all the business stationery.

Which of those many printed items actually brings in new enquiries and customers? If it was your businesswould you know where you got great value for money spent? Probably not!

It’s quite possible you don’t know how you would go about it other than commission a survey from a specialistresearch company. And, yes, that might cost a small fortune.

Capturing your data is easier than you might imagine

You need to get the right information to the right people at the right time. That is the only truly effective way tosee problems before they become serious and to recognise opportunities in order to maximise your financialreturns.

HRPK Marketing collects data for its customers and puts them into easy to understand reports for you on aweekly or monthly basis. There is no need for you to spend hours processing and interpreting an overload ofcomplex raw data.

What do you get out of it? You will have an easy to understand picture of where your advertising andpromotional expenditure is generating valuable returns and where it is an unnecessary expenditure. You havethe data on which to plan future advertising; where to maintain it and where to stop it.

Need to involve staff in the management process? Then HRPK Marketing reports help ensure well informeddiscussion and decision making.

If you thought data was not for you then think again

By now you might be wondering how HRPK Marketing is able to provide data about offline adverts. Or how it ispossible to record the number of people making certain responses to your business card or printed letters.

Perhaps you cannot imagine any way to gather data about people responding to on-street advertising posterswithout spending a small fortune on manual monitoring day by day. How can you get reliable data about peopleresponding to your offline adverts without paying big fees to the publishers?

Today you can have all that and more at a very affordable cost but don’t think of it as another overhead. HRPKMarketing clients gain financially from the service. They cut costs and improve incomes.

It is all possible because the people behind HRPK Marketing recognised relevant problems and mostnoteworthy the important marketing needs about two years ago. After a lot of research, imaginative thinking andsleepless nights a workable concept was developed. Over many months new software was engineered andtested, adjusted, tested again and again then finally made available to businesses like yours.

Today HRPK Marketing clients are enjoying improved market penetration and very affordable data reporting.And it’s time for you to think what HRPK Marketing can do for your business’s marketing and your data reports.

Now, what will your answer be?