discover truth & opportunity - insight...
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Discover Truth & Opportunity With Ethnographic Lifestyle Surveys
Michelle SmythFounder & CEO
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In 2010, something happened that changed our behavior.
iPhone 4 > front-facing camera > 1.2T digital photos annually
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“My parents and my wife were shopping at the Cracker Barrel store after having dinner together. It’s fun being with my family and am always happy to spend precious time with them!!”
- Brad, 33, Florida
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What does fun look like?
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Smartphones. Your window into people’s worlds.
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Visually exploring lifestylesMobile-first photo-led survey methodology
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Getting visual in research
Photo collection (qualitative samples)
Video insights (mobile ethnography, customer journeys)
Social media listening
Technology enables fast analysis of large unstructured datasets
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Social life VS Personal life
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Effortless and holistic access.
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A story about access: Thanksgiving traditions
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A story about breadth & depthWhat do these photos have in common?
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“Tuna for lean protein; mushrooms & jalapenos for vitamins & nutrients.”
Nutrition is expressed many ways
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