discover the exact keyword, icon, screenshot and description app store changes that apps are making

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App Store Optimization Tools App Competition Analysis Discover the Exact App Store Changes that Apps are Making

Post on 14-Sep-2014

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DESCRIPTION

You can now find out exactly which changes successful apps are making when it comes to their keywords, icon, screenshots and app description. This information about mobile apps is not available to App Store or Google Play users, but this presentation will show you where to get this information so you can get insight into what is working.

TRANSCRIPT

Page 1: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

App Store Optimization Tools

App Competition AnalysisDiscover the Exact App Store

Changes that Apps are Making

Page 2: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

http://SensorTower.comCopyright © 2014 Sensor Tower

App Store Optimization Tools

You have an app on the Apple App Store or Google Play. !But figuring out what will get you more downloads and more revenue is still a big mystery. !Spending money on ads can work well, but it can get very expensive and as soon as you stop spending money, your downloads will dry up quickly. !App Store Optimization is a great way to get sustainable, organic downloads, but it can be tough to figure out what is really working without knowing what is working well for others.

The Problem

Since both app stores are black boxes to the general public, what is the fastest way to find out what successful apps are doing? !In this short presentation, we will show you how to discover hidden techniques for improving your keywords, app icon, screenshots and app description.

Page 3: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

http://SensorTower.comCopyright © 2014 Sensor Tower

App Store Optimization Tools

Until now, it has been almost impossible to figure out exactly which keywords an app is adding and removing on each update. !We have figured out how to make this information available and you can now see what kind of experiments app publishers are doing with each update.

Keyword Changes

Page 4: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

http://SensorTower.comCopyright © 2014 Sensor Tower

App Store Optimization Tools

An app icon can be one of the biggest reasons that a person decides to download an app or not. Now you can see exactly when and how an app changed their icon. !From there, you can see what kind of designs seem to be working the best for successful apps.

Icon Changes

Page 5: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

http://SensorTower.comCopyright © 2014 Sensor Tower

App Store Optimization Tools

Just like with app icons, screenshots can help a lot when it comes to helping a person decide if your app is worth downloading or not. !Now you can see exactly which screenshots an app changed in their last update. This can give you design ideas that you can test with your app.

Screenshot Changes

Page 6: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

http://SensorTower.comCopyright © 2014 Sensor Tower

App Store Optimization Tools

Many app developers think that the app description is worthless. It is true that most potential users won’t look at the description, but there are some that will. !Why not make your app description the best it can be? !We also track description changes so you can see the exact wording that top apps are using to attract users. This is a great resource for finding ideas for your app description.

Description Changes

Page 7: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

http://SensorTower.comCopyright © 2014 Sensor Tower

App Store Optimization Tools

So where can you get all of this valuable information? !It is currently available on our public App Profile Pages. We may make this a paid feature soon, so be sure that you check it out while you still can. !This information is available for all iOS apps, but Android apps are coming very soon.

The Solution

Page 8: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

http://SensorTower.comCopyright © 2014 Sensor Tower

App Store Optimization Tools

Sensor Tower provides businesses with powerful keyword research and tracking tools to help their apps get more downloads by ranking for important keywords.!For a free trial, visit SensorTower.com

About Sensor Tower

Page 9: Discover The Exact Keyword, Icon, Screenshot And Description App Store Changes That Apps Are Making

http://SensorTower.comCopyright © 2014 Sensor Tower

App Store Optimization Tools

For more ways to increase the downloads of your business app, visit the Sensor Tower Blog.