discover phase / joint activity problem statement
TRANSCRIPT
Created by SAP AppHaus
Problem StatementCreate a Problem Statement using “How Might We” questions, turning the problem into a statement of opportunity that will help generate ideas during the Design phase.
DISCOVER PHASE / Joint Activity
Created by SAP AppHaus
Scope
Research
Synthesize
Why to use a Problem Statement
A Problem Statement formed as a “How Might We” question helps focus the problem into a statement of opportunity. They serve as a basis for idea generation in the Design Phase.
Dialogue and discussion within the team is key. Creating “How Might We” questions is an exercise that frames questions that address the user’s needs and motivations.
Created by SAP AppHaus
When to use a Problem Statement
We use Problem Statements to translate the team’s key learnings and insights about end users into actionable use-case questions. This activity happens in the Discover Phase.
Lear more about SAP’s Human-Centered Approach to Innovation: https://experience.sap.com/designservices/approach
Problem Statement User Journey Map Architecture Principles
Explore innovation opportunities and tie them to strategic business goals.
Discover and gain deep understanding of customers’ and their end-users’ needs.
Design and create a prototype of the solution and define the enterprise architecture components.
Deliver the business and technical solutions for productive use in the enterprise architecture landscape.
Run and Scale the solution and deploy across the company.
Created by SAP AppHaus
Duration 15–30 Minutes
Participation 3–5 People
Roles Designers, Business Leads
Expert Tips
Prior to this exercise, the team must have developed a common understanding about the user as well as the user’s needs, motivations, limitations and/or criteria of success.
Steps
1
2
Discuss within the team:• What have you learned about the user and their currentjourney?• What was most interesting, inspiring and surprising? Why?• Articulate the insights, the most important user needs,limitations and conditions of success.
Start phrasing 3–5 “How Might We” questions by formulating the results from Part 1 into questions. These questions are the basis for a first round of idea generation.
How to use a Problem Statement
Use Input From • Interviews• User Journey Map• Synthesis Grid
Problem Statement - How Might We...? Question
(Persona)Who are you trying to help?
(Conditions)What did you learn from the UX Journey Map?(conditions based on moment of truth and/or pain points)
(Achievements)What does this Persona want to achieve?(The Personas goals and tasks)
What can we do for our Persona?
who
to
How might we help
Problem Statement - How Might We?
Created by SAP AppHaus
Access the MURAL template: https://app.mural.co/template/ce6f73ca-e43c-4bae-80ac-61087a898e11/1a3e836a-699a-46dc-b8d3-2fd36c64b5c5
MURAL TemplateProblem Statement