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JustFab Success Story

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution

channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to the 3,500

merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

WWW.LENGOW.COM

Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

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COMPANY OVERVIEW

Created in the United States in 2010, the Just Fab group is made up of several subdivisions, which each cater for different audiences: JustFab (shoes), FabKids (children’s fashion) and Fabletics (women’s sport). FabKids is currently only available in the United States. Up until recently, JustFab mainly focused on shoes, but the group is developing its clothing section, which used to represent only 5% of its total activity, but with Lengow’s help, this figure has risen to 25%.

www.justfab.fr

GOALS AND DRAWBACKS

Before using the Lengow platform, JustFab products were on only one or two comparison shopping engines, but the company was looking to improve its visibility.

Its feeds were managed internally by a technical team, who had no support. As a result, its feeds were not developing and were often blocked for long periods of time.

The main problem lay in the structure of the feeds, which were not optimised to channel

requirements. They did not allow the group to manage the variations of its products (by colour or by size), nor to manage its detailed product classification (sandals or high heels instead of simply shoes), which inevitably created a notable problem when it came to choosing relevant key words. Secondly, JustFab did not have tools to measure its results, which meant the company was unable to measure accurate ROI.

At the time, the group was planning to expand into Europe, so a combination of both poor feed management and its expansion plans led JustFab to get in touch with Lengow.

new channels

as many SKUs

as much traffic from comparison shopping engines

newcountries

10 2 X 5 X 5

AN AMERICAN RETAILER’S SUCCESSFUL ROLL-OUT IN FRANCE AND SPAIN IN JUST 6 MONTHS

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution :

contact@lengow.com

“ Lengow has allowed us to significantly increase our visibility in record time.

Thanks to Lengow’s centralised feed management, it was easy to integrate on different distribution channels. The company knew how to deal with our

expectations by adapting to our needs and helping us to achieve our objectives. “

MARION VITRATMarketing Manager

SOLUTIONS PROVIDED BY LENGOW JustFab started to work with Lengow in August 2015. Today 3 people use the solution, which lets the company display its product catalogue on a dozen price shopbots as well as Google Shopping, in both France and Spain.

Within 24 hours, Lengow’s technical support team had replaced JustFab’s two master feeds with one optimised product catalogue. JustFab was also assigned an Account Manager, who advised them on the most appropriate comparison shopping engines for its business. The Account Manager was also able to set them up with contacts from these channels so that they could get started more quickly.

As well as creating a new feed for the company, the solution allowed JustFab to create more specific product categories. In particular, the Find and Replace function allowed the company to translate its content from English to other languages more efficiently. Thanks to the trading tool, JustFab can now track its performance across its different partners down to the product, and subsequently optimise each of its campaigns. The platform also allows JustFab to centralise its marketing channels in a comprehensive and intuitive manner.

WWW.LENGOW.COM

Marketplaces

Display / Retargeting

Product Ads Social networks

Comparison shopping engines

Affiliation platforms

BENEFITS FOR JUSTFAB’S ACTIVITY

For JustFab, the main benefit is the amount of time that the solution has helped save. Lengow enabled them to be active on a dozen comparison shopping engines in no time; an impossible feat previously. Thanks to product variation management, the client can now categorise its products more thoroughly with significantly more SKUs. This strategy improves both JustFab’s visibility and performance, whilst controlling its acquisition costs.

Today, JustFab can respond much more effectively to changing circumstances, because Lengow helps the company forge relationships with new comparison shopping engines in almost no time.

First and foremost, the solution has helped JustFab generate more traffic, whilst also optimising the distribution of its products thanks to statistical feedback.

Five times more clicks from comparison shopping engines, which is improving the company’s ROI.

Before Lengow, JustFab had 2000 SKUs. Now, that figure has reached 11000, which helps improve JustFab’s visibility significantly.

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