disclaimer: there are no pictures of vegetables, spilled ...€¦ · disclaimer: there are no...

Disclaimer: There are no pictures of vegetables, spilled-over ingredients or photography of random people wearing toques & chef jackets. We assume you already know what food & hard work look like.

Visit our website at: BootstrapFoodVentures.com ® 2020 Bootstrap Food Ventures

Elspeth Beard Adventurer & architectFirst Englishwoman to ride a motorcycle around the world.

Leaving NYC in Oct 1982 arriving Back in London two years

and 35,000 miles of adventure later.

A letter from our founder

We’re not a state-of-the-art agency with a bulging “in-house” team of food scientists, sensory experts, nutritionists. But possibly, neither is

that what many the clients we serve are looking for or needing.

In the end, what we hope to build is an collective (a co-op, if you will) of individuals, small businesses, suppliers, operators, chefs, scientists,

marketers, regional restaurants, buyers, & brands, entrepreneurs, bootstrappers & adventurists with collective wealth of industry knowledge

and two fists full of passion.

. It is the true heart of innovation and the “bootstrap” manifesto in food. Up for a ride?

Emile LerayAdventurer & Electrician

Survived being stranded in Northern Africa by building a

motorcycle out of parts of a broken down Citroen 2CV in

1993

.. that somehow I convinced you to join me on a epic motorcycle adventure

across Eurasia. However, due to a double dose of unexpected happenstance (which occurs in the

real world), we find both our bikes damaged and inoperable, and ourselves stranded with 2 days

worth of food on a unknown dirt road in Mongolia just north of the Gobi desert.

?

Perhaps we try to repair and bootstrap one of our rigs so that one of us can ride to get help.

Or maybe we siphon some petrol out of the tank to create a smoke signal for help.

With survival on the line, one’s mental state is different as to what options are available. It was

easy to plan, ideate and prepare strategies in conference rooms for how to deal with

hypothetical scenarios and simulations. But in the real world, where the unexpected is almost

certain, the stakes can be high.

Alright, what the heck is Bootstrap Food Ventures and what do motorcycles and cross-

continental tours have to do with anything?

One word. Adventure. Our industry is one founded on eccentric

& spirited brands and foods who earned their

cult followings by taking crazy chances in appealing to a small

burgeoning group of consumers who proudly proclaim to be the

first to “discover” our food and share their secret among their

friends.

But there’s a growing dependence on “big companies” to show

smaller brands how (in their opinion) to get to the next level.

We aim to work with food adventurers across retail & foodservice, who are still in “survival” mode looking to get to the next leg or challenge

of the journey. Likely your business is a few years out from being able to lease that new wire-cut line or VFFS line in your production facility or

to be able outfit each of your chain QSR stores with the latest and greatest turbo convection oven.

That’s where our mission comes in. We believe there is a less

charted path to sustaining success. Many of our tenets are

seemingly contrary to “classical” marketing approaches. One

that empowers emerging brands in being able to stay

independent, authentic and adventurous.

We are a collective of food enthusiasts dedicated to empowering emerging Brands to

kelp keep Food , and

We support emerging brands in CPG and foodservice in building

& to grow naturally, authentically & true

to their identity & values.

We believe delicious & innovative starts in a learning from

mistakes, not a “lab” or “focus Group”

from statistics.

We set to chart a Less Traveled Route toward

that starts from the .

(not the other way around).Robert PirsigZen & the art of motorcycle maintenance

The place to improve the world is first in ones own heart and head and hands, and then work outward from there.


We strive for an food industry with on

“big companies” to .

We believe emerging brands have more to ‘teach’ how to have

better with food.

We live by a rule that ‘the

is to make your as quickly as possible’.

from there you can learn, adapt & improve.

We are the & for ‘accelerators’ when engines

overheat and ‘incubators’ who find

themselves stuck cloning different versions of the same food.

We aim to work with food who are

still in “” looking to get to the

next leg of your long journey.


• 18 point business performance inspection & diagnostics report.

All jobs start with our proprietary diagnostics service that

evaluate fundamental performance & identify opportunities and

features unique to your business.

(Product, Sales, & Profitability = Petrol, Fire & Air)

&

• Product cutting training, Culinary Customer Presentations

• Brand camp (1 & 2 day curriculum)

• Innovation – Classic fundelmentals101 & Bootstrap (1 & 2 day curriculum)

&

• Food Renovation (improvements to Formula, menu, Recipe, etc.)

• Packaging renovation (Sustainability, Price Pack Architecture, etc.)

• Holistic Margin Optimization (Operations, Procurement, etc.)

• Commercialization & Activation (Ops, Sales & marketing)

, &

• Innovation Strategy (New products, culinary, menu development)

• Rapid Consumer Learning (Sampler)

• Strategic consultation (channel expansion, brand building, BOH/FOH, private label, equipment/capital, etc.)

• Special custom projects


Specialized in Servicing Stage 2 Companies* in retail(CPG) & Foodservice.

Vegan * non-gmo * gluten free * Natural & Organic * Allergy Friendly * Fair Trade Sustainable/Regenerative * fodmap-friendly * Paleo * Keto * Plant-Based * Protein

New Product & Culinary Development * menu strategy * Commercialization * Packaging procurement * co-manufacturers * margin management * Operator & Team Training

*STAGE 2 = MUST HAVE ONE (min) COMMERCIALIZED PRODUCT OR CONCEPT. (OUR SPECIALTY IS SERVICING EXISTING BIKES)

Car Wash/Detail with every service

Seriously, I’m not kidding.

Special financing available to qualifying emerging brands

inquire with representative

Discounts available for partner specialists & agents

inquire with representative

BootstrapFoodVentures.com


B refers to a self-starting process that is suppose to proceed without external input.

Originating from the phrase “pulling up by one’s own bootstraps” that

infers when a person wants to succeed, the first thing they need to do before hard work, is to “put on their boots”. - The internet

BootstrapFoodVentures.com

disclaimer: there are no pictures of vegetables, spilled ...€¦ · disclaimer: there are no...

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