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DISCLAIMER
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Intellectual Property Statement
The materials comprising this Owle Animations. Document (the "Portfolio") are provided by Owle Animations (‚Owle‛) as a service to its customers on an "as-is, as-available" basis for informational purposes only. Owle assumes no responsibility for any errors or omissions in these materials. Owle makes no commitment to update the information contained herein.
Owle makes no, and expressly disclaims any, representations or warranties, express or implied, regarding the document, including, without limitation, any implied warranties of merchantability or fitness for a particular purpose Owle makes no, and expressly disclaims any, warranties, express or implied, regarding the correctness, accuracy, completeness, timeliness, and reliability of the text, graphics, links to other sites and any other items accessed from or via this Website or the Internet, or that the services will be uninterrupted, error-free or free of viruses or other harmful components. Under no circumstances shall Owle, their affiliates, or any of their respective partners, officers, directors, employees, agents or representatives be liable for any damages, whether direct, indirect, special or consequential damages for lost revenues, lost profits, or otherwise, arising from or in connection with this document, the materials contained herein, or the Internet generally.
All materials contained in this Website are protected by copyright laws, and may not be reproduced, republished, distributed, transmitted, displayed, broadcast or otherwise exploited in any manner without the express prior written permission of Owle Animations.
From vague dreams and blurry shadows, a team of strong willed businessmen and hard-core artists stepped forward to join a journey for turning their dreams into realities, giving birth to Owle Animations. Riding high on the waves of cutting edge technology and unmatched creativity, Owle has now put their mark on the creative map by expanding business into the UK and bringing projects to India.
With studios in Birmingham, UK and Trivandrum, India, Owle Animations is poised to take on the challenges coming our way with a team of world class creative and technical talents and strong willed managers, who are always willing to go the extra mile to keep our customers happy. We had developed a strong skill set on UI (User interface) and UX (User Experience) Designing.
Owle Animations offers the facility for partnerships and collaborative arrangements on different projects and acts as a Media Hub for organizations looking for acquisitions and building consortiums for government or privately funded projects.
INTRODUCTION
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Sreejith Somanathan – Mr Sreejith is an experienced management consultant and a successful entrepreneur in UK and India. He is a Business Management graduate and post- graduate diploma holder in business. He is the Director/Co-founder of Birmingham Graduate School, having campus in UK. Prior to establish his own business, worked as an International Business Development Director of a leading educational establishment in the UK.
He extensively travelled to East Africa and build close relationship with the Government and Schools in the region. He had also participated, in many global corporate events and programs. He is a regular attendee of the Quality Assurance Program and Joint Board of Studies conducted by University of Wales, for their partner Institutions. He is a consultant for a number of successful small and medium-sized businesses in India, Sri Lanka, Africa and the UK.
Tinu Mohan – Mr. Tinu Mohan joined the team to start Owle with over a decade’s experience in animation industry. Having started his animation career after his degree in computer application and a diploma in 2d and 3d animation, Tinu has worked as an artist on more than 21 international projects from clients like Disney, paramount, BBC, Toei etc. He has begun his career as a Digital artist, working his way to Chief Technical Officer in a span of 10 years before joining Owle Media.
Sanju Padmasivarajan – Mr. Sanju has started his career as a 2D illustrator in 2003 and switched over to the next dimension a year later. He started climbing the ladder in the industry by joining a large Animation Company as a junior lighting artist, becoming the integral part of the team in a short span and soon becoming a team leader before moving into UK for bigger industry exposure.
Sanju has joined a major UK studio as a 3D Generalist and in three months-time promoted to the role of a Senior Supervisor (Studio), responsible for scheduling, QA and delivery of a major 3D Animation Movie, reporting directly to the Director and CEO of the Company. He has the experience of working for many award winning and successful animation series and movies during his time with various animation studios in India and UK.
PEOPLE BEHIND
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Owle Animations started its operation with 5 trainee artists in the year 2010.
Currently have 25 employees.
Produced a 60 minutes direct-to-home DVD movie, Koko Moko. Everything from Concept to design, to production to post production was done in house to build the base for Owle Interactive Media.
Partnership with Vanessa Chapman (Previous MD Lego Media), an industry veteran with over 25 years of experience in the Media Industry.
Partnership with Chapter Media, UK. Chapter Media is a technology and product development consultancy with an integrated e-commerce platform for distributing Content globally on web, TV and app. The key focus of the company is in content development, acquisition, investment and distribution solutions and is the owner of highly successful animation series The Little Robots and the Iconicles. Robbie Williams and J K Rowling, creator of the Harry Potter series is some of the best known clients of Chapter Media, managing all their online distribution rights.
Partnership with Giglets, an award-winning education technology company based in Scotland. On this partnership Owle will be responsible of developing all their Interactive EBooks (Book App).
Owle Animations has been developed a number of Interactive E Book for Publishing Companies and Authors in US, UK and Israel.
Association with Awesome Brands, UK, a new venture of the highly successful Entrepreneur James Driscoll and Simon Gain, a leading UK brand creator. James Driscoll is the ex-owner of Leeds United Football Club and creator of many Successful animated series in 80s including the highly successful ‘The Shoe People, Digswell, Astro Knights, Oggies.
OWLE SO FAR …
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Started the international operation on August 2012 based from UK. All the business operations functions out of this office.
Completed a successful studio visit to the KINFRA facility by Alan Dewhurst (Oscar Award Winner) and Series Director of Iconicles.
Owle Animations own international IP, Graveyard Disorder (working title) is under development in UK. The key creative team includes Dean Wilkinson (writer, BAFTA winner), Rob Lee (Character Designer, Fireman Sam), Bob Fuentes III (Storyboard, 3 time EMMY winner).
Owle Animations has been doing a number of animated short movies, Commercials and corporate presentations for clients from US, UK, Israel and Middle East.
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UI & UX
DESIGNS
For a technology rich product, user acceptance is crucial. User acceptance is increasingly dependent on usability of the product. Well, this is exactly where UI/UX Design plays an important role. The goal of user interface design is to make the user's interaction as simple and efficient as possible in accomplishing the user goals. A good UI Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.
A well designed User Interface facilitates finishing the task without drawing unnecessary attention to the design itself. Graphic designs are only utilized to support its usability. The design process must balance technical functionality and visual elements to create a system that is not only operational but also usable and adaptable to changing user needs.
What We Follow?
Identify the need
Before we start promoting our business we need to know what our customers want and why. Strategies for identifying customer needs are an integral element of a company. Understanding customer needs helps refine product development projects, marketing communication programs and distribution choices
Research the problem
An area of concern, a condition to be improved, a difficulty to be eliminated, or a troubling question that exists in scholarly literature, in theory, or in practice that points to the need for meaningful understanding and deliberate investigation. After you make the decision to solve the problem, the next process is to do the research necessary to find a fix or workaround.
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Develop Possible Solutions
Good designers try to generate as many possible solutions as they can before choosing one that they feel is the best. It is good to work together as a team to develop a possible solution, instead of selecting one person's idea. The best ideas are generally a team opinion.
Select the most promising solutions
We first, look at whether each possible solution met our design requirements. Consider solutions that did a much better job than others, and reject those that did not meet the requirements. Some criteria apply to virtually every design. Good designers consider these universal design criteria when choosing which possible solution to implement.
Prototype
Quickly transform your designs into beautiful, fully interactive prototypes complete with gestures, transitions & animations for web, iOS & Android. We thought that every time we had to create a new design concept, or a prototype – we would have to write new code for it, or at least make a ton of images for it in Photoshop. we learned – as the time went by – that you can use wireframe tools, or otherwise called mock-up, and prototyping tools that allow us to create example designs for your team and clients, saving yourself a lot of precious time.
Test and Evaluate the Prototype
Developed design is a very important part of the design and manufacturing process. Testing and evaluation, simply confirms that the product will work as it is supposed to, or if it needs refinement. In general, testing a prototype allows the designer and client to assess the viability of a design. Will it be successful as a commercial product? Testing also helps identify potential faults, which in turn allow the designer to make improvements.
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Communicate the Design
The first class of design principles deals with effective communication. In order to get the best work from a designer, you need to figure out what you want and how to talk about it in a way that will help the designer understand your goals. What you need might be a website or a logo, but your designer will require more to go on than that.
Edit
Redesign, as in regarding design; multi-disciplinary design. A pursuit of passion not bounded by definition, it is to advocate and deliver sustainable modern design to the masses; we seek always to operate in alignment with our values.
Final Out
We believe that if a design can be first well illustrated visually, the final product can be well designed. Our concept artists are extremely talented and possess a creative range that spans multiple disciplines. We look at all prospective designs from the user’s end and conceptualize them on paper before putting them into the final game design itself. We deliver high quality artwork while adhering closely to client requirements.
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OUR WEBSITE WORKS
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OUR UX WORKS
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OUR TABLET UI WORKS
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3D ANIMATION
Steps Followed for 3D:-
Pre-Production:
Script: The script is the written version of the project. It is the source for all the upcoming steps. The script usually contains the storyline, location descriptions, actions, dialogue, description of sound effects, etc. It contains all the information necessary for the artists to illustrate and animate the series or movie
Storyboarding: This is created by the artist from the script. It’s a visual representation of all the scenes and actions contained in the script. The dialogue, backgrounds, action notes and characters are included.
Character Designing: The artist has to decide on the production style, the character’s look, the location’ complexity, etc. Once these designs are done and approved, the ‚Model Pack‛ is produced, containing all of the models for all the aspects. The final designs and models will be used by the colour stylist and layout artist, and finally by the animator.
Matte painting / Design: This is where a signature style is developed for the project. Design can happen at any time in the pre‐production phase and ranges from characters to environments to clothing to props and vehicles. Guides (such as character bibles) are created to enable artists to draw or digitally sculpt elements within the design parameters. Conceptual paintings are done to establish design of environments and setting ambiance.
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Production:
Modelling: If there are any (or only) 3D elements in the production, they must be modelled using a 3D software package. There are several ways to model: by assembling or moulding existing geometry into new shapes, by creating a wire framework then webbing a surface over it or by scanning real‐world sculptures with a 3D scanner.
Rigging: Rigging is the process of adding bones to a character or defining the movement of a mechanical object, and it's central to the animation process. The rigging department is also involved in developing cloth simulation – so as well as making a character able to clench their fist or rotate their arm, the rigging and cloth department is responsible for making their costume move in a believable manner.
Surfaces (texture and colour): Texturing can be anything from solid colour to hand‐painted or photographic imagery. This imagery, known as a map, can be projected onto the 3D model to simulate any surface imaginable. How light behaves across that surface (like reflection and translucency) is also controlled through texturing as well.
Staging/workbook: Staging is the layout of objects and characters in a scene that draw the audience’s attention to the subject of the scene. A proper use of staging will make the audience absolutely certain what is going on in a given scene. Wide, medium and close up shots, camera angles, colours, and the amount of movement should all be taken into consideration when contemplating the staging of a scene.
Animation: Once a 3D character model has been rigged, an animator can create motion by manipulating it like a virtual puppet. 3D animation deals with technical concepts such as XYZ coordinates and numeric sliders to control the puppet. Key positions are automatically in-between by the software. 3D animation is known for its dimensional look and realistic quality.
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Lighting: Shading is also dependent on the lighting used. Usually, upon rendering a scene a number of different lighting techniques will be used to make the rendering look more realistic. Different types of light sources are used to give different effects .For example, ambient lighting, Directional lighting, point lighting Etc.
Rendering: Rendering refers to the generation of digital frames by a computer. This stage can go quickly, depending on how much calculation the computer must do to produce the final image. For heavier processing, there are entire buildings filled with computers known as render farms. It is not uncommon for a single frame of high‐definition 3D animation to take over a week to generate.
Post-Production:
Composite: Compositing, ultimately, is the layering of several different images into one finished composition. There is a lot more that it encompasses, though. Green screen removal, rotoscope masking and colour correction are just a few jobs that take place at the compositing stage. The project's final image depends on the compositing artist.
Final Comp Rendering: Once animation is complete and the shots are lit according to the colour key, sequence renders are launched to the render farm. Multi-layer/pass outputs in defined file format and resolution are rendered out.
Edit: starts at the animatic stage to make sure the shots flow at an appealing pace. As production advances, the edit is constantly being updated as the shots progress from previse to rough animation to final render and then final composite. Sound effects and music are also combined with the visuals at this stage.
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Owle has got a highly trained and internationally experienced team of animators catering our 2D clients. Our animation service ranges from long form animations like movies and episodic series to short clips, advertisements to interactive contents, webisodes to DVD contents, animations for e-books to kiosks you name it and we provide an animated solution for it!
Steps Followed for 2D:-
Pre-Production:
Script
The script is the written version of the project. It is the source for all the upcoming steps. The script usually contains the storyline, location descriptions, actions, dialogue, description of sound effects, etc. It contains all the information necessary for the artists to illustrate and animate the series or movie
Storyboarding
This is created by the artist from the script. It’s a visual representation of all the scenes and actions contained in the script. The dialogue, backgrounds, action notes and characters are included.
Character Designing
The artist has to decide on the production style, the character’s look, the location complexity, etc. Once these designs are done and approved, the ‚Model Pack‛ is produced, containing all of the models for all the aspects. The final designs and models will be used by the colour stylist and layout artist, and finally by the animator.
Designing Backgrounds / Backdrops
The background artists decide what camera angles, lighting, and shading are going to be used for each scene.
2D ANIMATION Pages 44 - 64
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Production
Once the story is set, the designs are done and models created, actual production can begin. This phase tends to start out slow and then snowball toward the end. If enough attention was given to pre‐production, the project should meet deadline and budget milestones throughout its production.
Coloured Background (BG Colouring)
Once the background layouts are completed, they are ready to be painted. The background painter will take the final layout and paint them using the palettes created by the colour stylists.
Creating Animations
Once we have the Model Pack, Storyboard, Layout and Backgrounds approved we can now proceed to Animation. The animators create scenes by acting out the situations that the character in the scene requires; they based their timing and noted it down using the Exposure Sheet.
Reviewing & Clean-Up
Once the key animation is approved, the lead animator forwards the scene on to the clean-up department, The clean-up animators take the lead and assistant animators’ drawings and trace them onto a new sheet of paper, taking care all of the details present on the original model sheets, so that it appears that one person animated the entire film.
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Post-Production
It is usually when the entire team sits down to review their work and make whatever tweaks are necessary to call the film complete.
Professional Voice recording and integration
Foley Artists are responsible for finding or creating sound effects, Composers write and play the musical score, and Sound Engineers mix it all together in harmonious balance.
Music composition
A musical score is an original music written specifically to accompany a film. The score forms part of the film’s soundtrack, which also usually includes dialogue and sound effects, and comprises a number of orchestral, instrumental or choral pieces called cues which are timed to begin and end at specific points during the film in order to enhance the dramatic narrative and the emotional impact of the scene in question.
Animation Compilation
In sound editing, when placing the sound dialogue with the composited scenes, there were animation parts that did not synch with the voice. Usually the problem comes from the X-sheet. The mouths were not rendered with the animation. The director had to go back and re-render these animations and replace them back in compositing.
Final review of 2D Animated Movies
This will be the final format of the video, whether DVD, Blu-ray or maybe just Video File. We will just prepare the file and render it according to the needs of the distributor. For viewing purposes, we have rendered it in Standard Definition.
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E-BOOK
We are full service interactive digital content developers that creates interactive 2D & 3D animation for web, mobile devices, and tablets such as iPad, iPhone and in other android devices. It is a way to effectively immerse and engage your readers and audience in an experience unfound in traditional one way communication. At the same time, the interactive animations can be fun and educational. Let your eBook live up to its full potential with our interactive 2D & 3D animations. If you have no existing animations in hands, we can then develop high-quality animations that are iPad, iPhone and Android friendly and play on nearly all Smartphones. We develop custom Apps with attention-grabbing interactive animations. No matter what your need, we make your book App really stand out and deliver an outstanding user experience to your target readers and audience.
Steps Followed for E-book :-
Content Development and Design Architecture
An eBook is a series of blog posts stitched together and they are still at the early part of their life cycle and many customers are embracing the eBook format for the first time. Content designing gives a clear structure for the eBook in short it is a plan or an organizer to shows the steps. We should treat each chapter like a blog post; each chapter needs to flow fluidly from one to the other. The best way to outline your eBook is by thinking of it as a crash course and by creating a strong content.
Structuring and organizing digital layout Identifying the area of interaction between the content and user
Developing storyboard & Interactive Incorporating content designs
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Digital Development and composition
Build and program all interactive elements HTML5 experts collect the sample chapter information from the Editorial and Design Analysis teams and begin coding the entire eBook accordingly. Senior level HTML5 coders work closely with the editorial and design teams to handle the treatment of any anomalies that may arise. For example, if an element is missed during the editorial and design phase, it would not have a visual design or CSS (Cascading Style Sheets) implementation and would be sent back to the design and editorial teams for treatment suggestions.HTML5 coders build and program all interactive elements based on the storyboards from the Editorial and Design Analysis phase. Once the eBook and all of its interactive content has been built, all visual and auditory content and interactive elements to the eBook frame work.
Design and build interactive eBook Create digital asset style guides
Implement responsive design Create prototype
Build and program all interactive elements
Integrate all visual and auditory content and interactive elements to the eBook
frame work
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Testing and Quality Assurance
Strict audit standards are required to enforce stringent quality metrics and to successfully produce high volumes of complex works. The first step in this final phase is a thorough proofreading of the digital content against the source files and the printed book to ensure that all of the appropriate content was transferred and all interactivities incorporated in the right places. The interactive eBook then undergoes a rigorous functionality test to ensure that all links and interactivities work correctly across all web and mobile platforms. Cross-platform testing is also done on all devices for UI/UX, accessibility, and compliance. For each of these processes a checklist is in place so that nothing is overlooked. Proof reading of the Digital contents.
Proof reading of the Digital contents Test functionality of the interface and interactivities
Platform and cross platform testing on all devices for UI/UX, accessibility,
functionality and compliance
Audit sample to verify quality standards
OUR WORKS
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What advantage Owle can bring on board
Service of specialised, trained and experienced designers who understands the product and its end users
Service of a multi-talented team who knows the emerging trend Usage of Industry standard Licensed software’s Availability of high-end hardware’s Service of graphic experts for any duration – from 1 hour to months, thus taking care
of the design and user experience aspect of your application leaving your programmers to concentrate on the development
OUR PREFERRED ENGAGEMENT
STRUCTURE
Every project has its own requirements which are interdependent with the budget set for it. We, at Owle Animations have developed a few pricing dockets and payment modes in order to put our clients and their pockets at ease.
Time & Material
Some projects are so dynamic in nature that their scope and specification can only be defined as the project executes. For such projects, we have developed a billing method based on hourly, weekly or monthly monitoring. A cost effective payment method, it imparts great flexibility in terms of the amount of money spent in return of the amount of work done.
Fixed Price
Through detailed meetings with all stakeholders, we evaluate project requirements thoroughly and present a final cost which is to be borne before the commencement of project. We allow a certain level of flexibility in terms of requirements and any extra expenses faced during the project are absorbed by us. The aim here is maximum risk mitigation by a detailed prior analysis.
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Risk Sharing
Sometimes clients cannot afford the risk of outsourcing the entire project all at once.in such cases we offer a risk sharing model where clients only bear the initial cost to cost which is a non-profit minimal charge. After acquiring a certain pre decided milestone. We start the normal billing process ensuring maximum risk mitigation.
Bill operate Transfer
Bill operate transfer popularly known as the BOT model is rising as one of the most preferred models of engagement for foreign clients who want to establish themselves in India. We gather together a team; train them conversant with the clients work requirements. Once a smooth team management and reduced cultural differences are established. Clients are ready to take over the ownership of the team.
In order to maintain the good customer relationship we could provide the following:-
Dedicated Business Analyst
Clients often seek advices and look for ideas for their products from experienced professionals. Our business analysis team does just that. We weigh client requirements against detailed market researches to see what latest technology or fad feature would gel smoothly with the product idea. We leverage our analysis skills to ensure that our clients receive nothing ordinary.
Support Services
We could provide extended support and maintenance services after the completion and delivery of projects. Our support team is very well prepared to handle live issues, developing quick solutions and providing immediate ad-hoc fixes. Our clients can sit back and relax while we take all measures to keep their system up and running consistently after deployment.
CUSTOMER RELATIONSHIP
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IP Protection
Client privacy of utmost importance to us. We enforce a stringent NDA with our clients thereby safeguarding them against any sort of information leaks. All our inbound and outbound mails are also scrutinized to make sure valuable client privacy is not compromised in anyway.
Proof HQ
Used by brands and agencies worldwide to simplify workflow and speed-up the delivery of marketing projects. Both clients and team will be able to review it. And they can review proofs online anywhere, anytime on your PC, Mac, smartphone or tablet. The ideal solution for busy, distributed teams. This can save the time and cost.
THANK YOU
Drishya Building, KINFRA Film & Video Park, Animation & Gaming S.E.Z, Sanik School P.O, Kazhakoottam, Trivandrum, Kerala, India. Ph : +91 471 2167578, 2167577
Lady Hamilton Court, 50 Barn Staple Road,
Southend on Sea, Essex, SS1 3DH, United Kingdom.
Ph : +4475 03390 5881
www.owleanimations.com [email protected]
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