We believe that our world is advancing, but our resources are not. Base pledges to be a leader in the power storage category across the digital, automotive and inverter segments. Base has today emerged as a leader in the lead-acid storage market in India. �e Company has been the sole/exclusive distributor of “Panasonic” batteries in India, for over two decades now.In 2002, in view of expanding its opera-tions, the company set up its own Design and R&D facilities, introducing the “Base Terminal” brand of batteries. Under this brand, the company offered an array of batteries to meet the end-to-end needs of its customers. With its perfect blend of cutting-edge technology and user-friendly initiatives, “Base Terminal” rapidly grew to become a celebrated and well acclaimed brand in India. With a vast experience in servicing the Indian battery market requirements, Base has ensured that every product it introduces is realisti-cally suited for the demanding Indian

climatic conditions and power consumption needs. Base, with its wide array of products offers a battery for every need and application, even apart from its proven range of UPS and inverters. Base Terminal, in 2010 underwent a complete makeover. In the 90’s, “Base”, standalone, had done very well. With

the launch of Base Terminal however, things did not shape up. In due course a superstition arose regarding the brand name “Base Terminal”. ‘Terminal’ was discarded, and a new “Base” emerged. �e new brand Base is dynamic, innovative, focused and service oriented; putting its channel partners and consumers first.

�e initial idea of Bijlipur was given to us by our creative agency. To further refine it, we adopted a marketing strategy that no other brand in the category had and we created a hybrid marketing strategy taking from both Aquaguard and Dominos pizza. While one required educating the customer to take the lead, the other had to deliver a service promise to excel in the category. �e combination of these two market-ing strategies is Bijlipur. Generated by an uninterrupted power supply, ‘Bijlipur’ is a village of joy, happiness and convenience. �is un-real town-ship communication promises

unmatched quality and efficient, round-the-clock-service. �e campaign is envisioned to reach consumers at home where their power needs are greatest. Base has a footprint of 48 service centers, 32 branches and 600 individuals working in the field of sales and service. Channelising this resource by providing doorstep service is just what the category required to revolutionize it.Looking ahead, ready to tie up with our channel partners we are geared up to change the “Battery Game”.

Dear Friends,

On behalf of Base Corporation Limited, I introduce to you the inaugural issue of our Newsletter- ‘Bijlipur Times’. Base, since its inception, has persis-tently worked on accomplishing one milestone after another. �is endeavor promotes brand visibility and ascertainins that Base is identifi-able by one and all. Base came into being on 12th August, 1987, with a single-minded mission to become an active partner in the development of the power industry with latest technologies. Today, the company plays a major role in addressing the power concerns of the nation. A passion for innovation drives us to make break-through products for the digital, automotive and inverter segments.

Base has grown significantly over the years and I thank the entire dealer frater-nity for the perpetual support and cooperation they have provided for us.Our priority remains to provide unmatched quality and services to the satisfac-tion of every customer. Today, with 32 branches, 48 service centers country-wide (with another 70 on their way) and a highly motivated network of over 7000 dealers, Base Corporation seeks to continue providing useful and constructive contributions to the power and accumulator industry.Each issue of the Newsletter will keep you up to date on the recent develop-ments of the company. Be it the launch of a new product, or the opening of a new branch, a channel partner’s meet or us welcoming a new dealer to the Base fraternity. Each issue of Bijlipur Times will bring a little more of ‘Base’ to all of you, and though just taking its baby steps, Bijlipur Times in the subsequent months will take you on an in-depth journey of Base. Lastly, I would like to convey a sincere appreciation for the collaborative work that has gone into making the brand the success it is today.Let’s look forward to achieving greater heights in the future -Together we can and together we will!

Best regards,Girish Arora

Chairman & Managing Director

DIRECTOR’S NOTE Overview on Base Corporation

CSR activitiesof BasePage 5

New productlaunchesPage 2

April - June 2011Issue - 01 8 Pages SMS 'Battery' to 56767 I Toll-free No: 1800 1800 007 I www.basebatteries.com

Bijlipur – The idea

What’s New At Base

With over 24 years in technological innovation in automotive and standby power solutions, Base is known for its unparalleled expertise in batteries. �e latest is its range of offline UPS – Surge, which is ideal for desktop computers. �ese highly reliable, elegantly designed and affordably priced UPS guarantees more minutes of uninterrupted power supply to your PC.

Model BTO650Rating 650VA

Phase Single phaseVoltage rangeInput

FrequencyVoltage range

FrequencyOutput

WaveformBattery

140 Vac to 300 Vac> 40 Hz, Auto sensing230 Vac±10%50 Hz ± 1HzModified sine wave1 X 12 Vdc - 7Ah

BatteryRecharge Time Charges upto 90% in 8 hrs

Panel display LED Main mode and UPS mode

Alarms Beep UPS mode, Low battery and Overload/Fault

Temperature 0 to 45°CHumidity 0 to 90 % Relative humidityDimension(W x D x H) mm

100 x 270 x 145General

Nett. weight 4.6 KgsWarranty 24 months for the UPS and 12 months for the Battery

Specifications

650 VA offline UPSSURGE

Premium Tubular BatteryNEBULA

Nebula is the premium range of industrial batteries from Base. Apart from the regular features such as reliability, long back-up and sturdy design, these tubular batteries come with the longest flat replacement warranty of 48 and 60 months. Now isn’t that one less thing to worry about?

• Advanced Tubular Technology using state-of-art high-pressure spine-casting machines (>150Bar).

• High corrosion-resistant spine alloy using PDC process ensuring super fine grain structure for extra longer life, strength and reliability.

• Special low antimony alloy ensures very low self discharge thus increasing shelf life, excellent discharge performance with superb deep discharge recovery.

• DARAMIC (France) PE envelope separator by virtue of high porosity, low electrical resistance and excellent oxidation resistance, serve as a perfect separation medium.

• Thro’ partition ICW process for short electrical path - reduces internal resistance and increases performance.

• Flat negative plate with special additives and expanders for better charge and discharge cycle.

• Suitable for all types of UPS / H-UPS and standby applications.• Aesthetically designed, compact size to suit home, office and business centers.• Readily available factory-charged batteries reduce commissioning time and prevent

external impurities and improper IFC.• Specially designed ceramic vent plugs reduce the water topping up frequency to a

minimum, ensuring ultra-low maintenance characteristics and are environment-friendly and free from acid fumes.

• Attractively designed with superior cosmetics in leak-proof and heat-sealed tall PP container.

Features

BN 13000 12 130 9 502 190 407 57.0BN 15000 12 150 10.5 502 190 407 57.6BN 18000 12 180 12.5 502 190 407 66.2BN 20000 12 200 14 502 190 407 67.8BN+ 13000 12 130 9 502 190 407 57.0BN+ 15000 12 150 10.5 502 190 407 57.6BN+ 18000 12 180 12.5 502 190 407 66.2BN+ 20000 12 200 14 502 190 407 67.8

Approx. Battery weightwith acid (Kgs)

Model Volts Capacity C20

Bench Charging Rate (Amp) L W H

Dimension

Specifications

Base presents its range of two wheeler batteries – Loadrun-ner. �is battery comes with a strong grid design ensuring long life, vast availability and fantastic after-sales service. In short, these batteries have been designed to suit all new generation vehicles and are adapted for Indian road conditions.

Features

1. BL 2.5 BAJAJ MOTORS - BRAVO DC, ASPIRE, K.4S, BYK, CT-100, WIND125, DISCOVER (KS), PULSAR 150/180 (KS), BOXER, BYK, CALIBER-115, CALIBER K-TEC, CALIBER-CROMA, KB 125-4S CHAMPION, PLATINA, DISCOVER DTS-i (KS) YAMAHA MOTORS - RX 135, RXZ, YBX 125, YD 125, ENTICER, LIBERO, CRUX, CRUX R KINETIC ENGG. LTD. - CHALLENGER, VELOCITY, BOSS 115, LASER (KS) KINETIC MOTORS - K4 80 HERO HONDA - JOY, CD100SS, CD100, SPLENDOR, SPLENDOR+, SUPER SPLENDOR, SLEEK, STREET SMART (K/KE), CBZ / GOLD, CD DAWN, AMBITION (KS), PASSION, GLAMOUR F1 (KS), GLAMOUR (KS), CD DELUX, ACHIEVER (KS) HONDA MOTORS LTD. - SHINE, UNICORN (KS) LML - PRIMA (KS), GRAPTOR (KS), ADRENO FX, ENERGY FX, FREEDOM, SUPREMO (KS), BEAMER (KS), FREEDOM DX, FREEDOM PRIMA 125, FREEDOM TOPPER TVS MOTORS - FIERO (KS), FIERO F2, FIERO DLX, MAX 100R, SAMURAI, SHOGUN, CENTRA, VICTOR, TVS AX-100, STAR CITY (KS), SHAOLIN

2. BL 5 BAJAJ MOTORS - SAFFIRE-92, SAFFIRE-74, SPIRIT, WAVE, DISCOVER LS WITH FAIRING YAMAHA MOTORS - FAZER, FAZER DLX KINETIC ENGG. LTD. - LASER (SS), GF 170 KINETIC MOTORS - K4 100 ZX, STYLE, ZX/DX ZOOM, MARVEL HERO HONDA - STREET / PLEASURE, HERO WHEELY, AMBITION 135 DISC (SS), SUPER PASSION (SS), ACHIEVER (SS), GLAMOUR (SS) HONDA MOTORS LTD. - ACTIVA, DIO, ETERNO ROYAL ENFIELD - ALFA MACHISMO, STANDARD 569, ELECTRA, LIGHTENING 535, THUNDERBIRD, TAURUS (DIESEL), 500 LOCAL, VOM (VARIANT OF MACHISMO), BULLET 350CC, BULLET 500 CC LML - PULSE (SS) TVS MOTORS - SPECTRA EX / DX, STAR CITY (SS), SCOOTY PEP, FIERO (SS)

3. BL 9 BAJAJ MOTORS - DISCOVER (SS), KAWASAKI VULCAN 800, DRIFTER 1500, PULSAR 150/180/200(SS), CLASSIC SL, CHETAK (METALLIC), LEGEND, ELIMINATOR, BRAVO (SS) KINETIC ENGG. LTD. - GF 125, GF 150 KINETIC MOTORS - NOVA LML - SUPREMO (SS), VR-135, SENSATION, SELECT - II (SS), NV SPECIAL (SS), STAR (SS), BEAMER (SS) TVS MOTORS - APACHI RTR-160

SL. TYPE BRAND MODEL

LOADRUNNERTwo Wheeler Battery

• Engineered and adapted to suit Indian road conditions.• These batteries are equipped with special separators with glass matt (Glass-fibres), which prevents shedding.• The Sulphate Arrest technology extends the life of the battery and assures greater value for money.• These batteries are factory dry-charged.

April - June 2011 2

Battery Type Container colour Lid colour Vents colour

MF Auto White

Panasonic White

VRLA Grey

Two wheeler Purple

Truck Military green

Everlast (BE) Blue

Nebula (BN / BN+) White

BT MF Orange

Offline UPS (600VA) Grey

Home UPS SW Being launched in Silver and Metallic grey - -

Home UPS SQW Being launched in Silver and Metallic grey - -

Genstar Black

BT 500 Black

BTi Black

Solar Yellow

Tractor Green

Atom (BTA) Red

Conventional Auto Blue

Hybrid Auto Red

Base Tuff 14000 Black

Red

Black

Grey -

Purple

Military green

Blue

White

Orange

Grey

Red

Black

Black

Red

Yellow

Green

Red

Blue

Red

Red

Black

Purple

Military green

Blue

White

Orange

Grey

Black

Red

Yellow

Green

Red

Blue

Black

Red

New colour-chart for Base Batteries

�e high frequency, new generation online UPS BSK Series has been brought to India by Base. �e UPS BSK has the exclusive capability to provide longer backup with an adequate charging current. �e UPS BSK adopts 32 bit data-bus microprocessor with robust processing power that is capable of detecting and controlling, quickly and accurately, all movements of the UPS to ensure high product reliability.

BSK SeriesOnline UPS

�e intelligent UPS

Model BSK 1 KVA BSK 2 KVA BSK 3 KVA BSK 6 KVA BSK 10 KVA

Rating 1KVA / 0.7KW 2KVA / 1.4KW 3KVA / 2.1KW 6KVA / 4.2KW 10KVA / 7KW

Phase Single phase IN, Single phase OUT

Voltage range < 50% Load - 120VAC to 275VAC, > 50% Load - 165VAC to 275VAC 175VAC to 275VAC

Frequency range 50Hz ± 4Hz Input

Input PF > 0.95

Voltage range 220 / 230VAC ± 3%

Frequency range 50Hz ± 0.5Hz

Waveform Sine wave

Distortion < 3% (Linear load), < 5% (Non Linear load)

Efficiency > 85 %

Overload 110% to 150% : Switch to bypass mode after 30 sec > 150% : Shutdown after 300 msec

110% to 130% : 10 min > 130% : 1s to bypass mode

Output

Crest Factor 3 : 1

DC Voltage 36VDC 96VDC 240VDC

Charging time 90 % capacity after 8 hrs of charging Battery

Type VRLA and Tubular Batteries

LED: Green LED for normal operation, Yellow LED for warning and Red LED for abnormal operation Panel Display

LCD: Input voltage & frequency, output voltage and frequency, battery & load capacity, fault

Communication port and Management Software RS232, supports Novel Netware, MS-Windows / NT, Linux

Interface Software 1. Power status 2. UPS shutdown 3. Monitor UPS status 4. UPS self test

Noise Level < 45dB

Temperature 0 to 45º C

Humidity 10% to 90% Operating Environment

Storage temperature 0 to 55º C

Net weight 6.8 Kgs 14 Kgs 14.2 Kgs 31 Kgs 33 Kgs General

Dimension (WxDxH) mm 141 x 419 x 215 191 x 478 x 339 191 x 478 x 339 270 x 570 x 720 270 x 570 x 720

Warranty 1 year

Base Batteries Charge Canadian Cricket

‘Base Batteries’ powers this World Cup season with the announcement of a spon-sorship agreement with Cricket Canada. Every player of the Canadian Cricket Team, along with the coach and support staff, were seen sporting the ‘Base Batteries’ logo on their jerseys during the World Cup Tournament. Mr. Girish Arora, Managing Director, Base Batteries said, "We are really proud to be associated with the Canadian Cricket Team. �is is a new beginning for Base, with sports; and journeying forward, our long term plan envisions Base Batteries playing an integral role in developing and nurturing the budding cricket talent in India."Speaking on the occasion, Ranjit Saini, President Cricket Canada, said “It is excit-ing to be able to represent as valued a brand as Base Batteries in a major tourna-ment like the World Cup. We are proud to have this opportunity to showcase the brand.”With a Press Conference, in Mumbai, during the day, and an evening of Bolly-wood music and other festive entertain-ment, Base batteries celebrated the Cana-dian Cricket Team, along with their chan-nel partners.Another event at Bangalore witnessed the players strutting their stuff, while walking a ramp. Adorned in Bijlipur attire and Base t-shirts the Canadian Cricket were welcomed whole-heartedly into the Base family.

April - June 2011 3

• Headed by IIT and IIM graduates, RedSeer Consultancy has been taken on board to restructure and organize the systems and policies at Base. RedSeer Consultancy will ensure that they bring good business practices into every arm of Base Corporation.• Kelly Services, Stanchion Solution, People Equity Consulting Pvt. Ltd., and Paramount Consultancy Service will work with Base in recruiting accomplished professionals to the Base family.

Mr. Ajay DeoNational Service ManagerBase Corporation

How long have you been associated with Base Corporation? How many years have you spent in this industry?

Having spent the last 17 years of my life in this industry, in the year 2010, I decided to join Base Corporation. It was probably one of my best thought over decisions. Today, with the manu-facturing industry having attained a diversified momentum, we are all set to be the – Power of the Nation. My association with the company in the last one year has given me an array of opportunities to explore and experience.

Presently, how many service centers do you have across India and how many are there in the pipeline?

Presently we have 48 service centers across India and there are 2 more the pipeline. One in Jalandhar and one in Jabalpur. We further plan on setting up another 178 service centers in the next financial year, to help Base leave the largest service footprint in India.

What are the basic criteria for a good service?

A major criterion for a good service is immediate response. To assure a consumer of this, we pay attention to their requirements in the least possible time frame. �is in turn improves consumer trust towards the brand.

What is the present turn-around time? How do you plan to improve it?

�e present turn-around time for us is 48-72 hours, however we are trying to reduce it as much as possible. We have initiated a system whereby a certain percentage of spare goods are made available for replacement at any given

point in time, through every branch and service center.Moreover, we are also amending our replacement policies whereby they will become more consumer friendly.

What is the present strength of the Base service team?

At present we have more than 200 professionals working in the service department at Base Corporation. However in the next one year we intend to increase the strength to 450 employees.

What are the measures you intend to undertake for better battery services?

Several measures have been under-taken to provide unmatched service for our customers. A few amongst them are:• A pro-active service - the Annual Maintenance Contract (AMC) for end customers is under process which will offer better servicing options for them.• Increasing the amount of spare stocks in each branch ensures that there is no delay from our end due to non-availability of supplies.• Thirdly, and most importantly we seek to place Regional Service Engi-neers (RSE) in each center, thus enabling faster response from our end. In fact we have already completed this in Kerala and now are aiming at the rest of India.

How is the customer/dealer satis-faction ensured? What other strate-gies have you adopted?

By decreasing our response time we ensure all our customers and dealers absolute satisfaction. Moreover, our call center is accessible for everyone, 24x7. Other strategies include measures like:

(a) Organizing dealer service meets.(b)Customer awareness programmes.(c) Organizing service camps, where we conduct surveys, distribute leaflets and fill in feedback forms. All these enable us to know how the brand is performing in the market, and whether the customers/dealers are satisfied with our products or not.

How is Base different from other brands available in the market?

What makes us stand apart is the extreme attention we pay to every requirement of our customers. More-over, being easily approachable and

accessible through our various branches, call centers etc., gives us a cutting-edge over other brands.

What are Base’s plans in regard to customer service in the coming year?

In the next one year, we are planning to build the service team with 250 more servicing professionals across India. �is will ensure faster service at reasonable costs. Moreover, we are also devising new measures to meet the servicing requirements of our consumers. Some of our services are mentioned below:

Service centers: �ese centers are operated by a group of trained engineers and are fully equipped with the latest testing equipment. A thorough product analysis is performed at these centers with results that are viewed and shared by a technical team.

Service vans: Service vans offer “Door Step” service to Base’s end consumer. �ese vans are well equipped with the latest in power technologies and are handled by trained personnel. We have placed them in strategic locations, ready to rush to the aid of stalled vehicles with battery problems. Moreover, we have set up a customer communication centre in Bangalore with the toll free number 1800-1800-007. Apart from which we also have DAB (Dial – A - Battery) service where a customer can call and register their battery grievances.

Service camps: �ese camps are organized along with dealers at locations that are convenient for customers to come to. �ey can also get their vehicle battery checked and serviced FREE OF COST, irrespec-tive of the brand. We also take this opportunity to brief the consumer on the general maintenance of batteries and take feedback on battery perfor-mance and service.

�ings are getting bigger and better at Base Corporation, every day. In order to meet the ever-growing demands of the consumer, Base has revamped its entire structure. Each level within the organization has undergone new developments. At the management level, highly experi-enced professionals in the fields of HR, business development, media & communications and sales & service have been recruited to help restruc-ture all design strategies, giving all Base products a new dimension.Today, Base Corporation has taken all the necessary measures to be a leader in the industry. Specified below are several agencies that work with us to ensure Base’s continual success.

Marketing & Media• Mudra Communications Pvt. Ltd., one of India’s top 3 creative agencies handles all the branding and commu-nication at Base.• Blue Grass Studios (France), amongst the top 10 web designing agencies in India, has been assigned the task of website development.

• The media agency, OMD, looks over all aspects of media planning and every advertisement campaign of the organization.• Equinox Films, makers of the Happydent TV campaign, has played an integral part in creating the attrac-tive TV commercial, Bijlipur.• Perfect Relations, one of India’s top PR Agencies, is handling Base’s PR• OMI, the sister concern of Laqshya, one of the largest premium OOH site owners in India, is Base's outdoor communications agency.

Organization

April - June 2011 4

Experts Speak

New Developments at Base

Manufacturing unit at Solan,Himachal Pradesh

Sprawling over 100,000 sq. mts. and surrounded by reserve forests and small rivers, our manufacturing plant at Solan is a unique mix of ecological wonder and next-generation technol-ogy from the USA, Taiwan, Korea, China, Germany, France, Turkey and

several other European countries, all with the sole intention of making some of the most efficient products in today’s industry. A one-of-its-kind facility, the plant has made a name for itself as a zero-discharge facility offer-ing a perfectly pollution-free environ-

ment to work in. In 2006-07, a small assembly line was pioneered at Solan and on the success of this initiative a full-fledged plant was set up in July 2007. �e first and the second phase of the plant are now operational and the third phase is in progress and is expected to be completed soon. In the very first year of its operation, the plant achieved 60% of its assessed installed capacity, a significant mark considering the background of the project, still progressing towards completion. �e present capacity utilization has reached around 80%.Under Phase I and II, Base started manufacturing VRLA batteries and assembling Tubular batteries and UPS’s. Under Phase III the company will produce Tubular plates and UPS components. While normally the marketing scheme of any organization is devel-oped in due course, where develop-ment of the manufacturing facility happens first, the Company has been fortunate in initiating, building up and running a strong, robust and well oiled marketing schedule for over two decades.

�e integration and setting up of a Base manufacturing facility only began in recent years.Upcoming Hosur project:With 432 crores in investments, an area spanning over 180 acres purchased and a capacity of 2,00,000 inverters and 150 ah batteries, commissioned for 2013; the mega Greenfield project is one of the largest in Asia.

We are committed to conserving our natural resources by minimizing waste generation, promoting recov-ery, recycling and reuse in every step of the manufacturing and distribu-tion processes. A team of dedicated experts are constantly innovating fresh ideas for eco – clean and environment friendly products. We take pride in stringently adhering to environmen-tal rules and regulations for a better tomorrow. Moreover, we ensure that extra mile by creating awareness amongst our employees, customers,

contractors and suppliers. �e Com-pany has recently invested 15.8 crores on recycling equipment to ensure it preserves the land it oper-ates on.

Environmental initiative

Sponsorship At Base, we believe in creating a difference in the lives of everyone. Base Corporation sponsored a bike for Mr. Roby Das, a travel photogra-pher for his expedition from Srinagar to Kanyakumari, by road, crossing through 12 states of the country, covering approximately 6000 kms. He was welcomed at all our branches that were on his route, cheered on, and refreshed before his wearying journey came to an end.

April - June 2011 5

Corporate Social Responsibility

Mr. Ganapathy Velchamy. S Rasi Battery WorksTrichy

Mr. Uday Mondal Soltech Energies (P) Ltd.Kolkata

Mr. Lakshmeesh R. Kamath, Speed Electronics Udupi

All my dealings with Base Corporation have one remarkable feature, that the brand has been able to retain the quality of its products. Base has ensured many repeat customers to my store, asking for products for a second time. I am extremely satisfied with the services of Base.

We have been a channel partner of the Base Corpora-tion for the last 7 years and have found the online UPS quite good. Moreover the sales & service of the brand are excellent. With mutual cooperation, we would like to continue as a dealer in the long run.

Base batteries are definitely the second most sought after brand in the market today. Competitively priced, good products and with a respon-sible service team, Base has ensured the durability of the brand. �e maintenance-free range will help in ensuring better sales of the product.

Mr. Sunit SoodNational Battery House Manimajra, Chandigarh

Mr. Prashant KambojPacific Trading Company Agra

We have been a channel partner of Base Corporation for the last 5 years. �e pack-aging, designer looks and quality ensures that the customers opt for the brand time and again. Specifically, we found the back up of the recently launched Nebula tubular models is very good in comparison to the other brands available in the market.

It has been 2 years since I have been associated with Base Corporation and the USP of this brand is that it is quite reasonably priced. More than 70% of my customers ask for a repeat of Base products. I look forward to a long term association with Base Corpo-ration.

Dealer Speak

Associate Speak

Events

Festive Christmas celebrations at Base.

Dealer meets were held atNew Delhi and Ludhiana, Punjab.

Part of the team building exercise;

Base employees amidst Birthday celebrations.

Mr. Sujoy Ghosh Vice President - HeadMudra India Bangalore We are the Advertising Consultant for Base Corpo-ration. What sets this brand apart is the fact that it offers a unique combination of the right technology at the right price. It is a fantastic experi-ence working along with Base Corp., and I believe their key advantage is the “hands on” approach of the top management, coupled with the practical market knowledge they possess. �eir ability to listen to

consultants and assess the practicality/possibility of an idea goes a long way in creat-ing and sustaining robust communication ideas. Mr. Girish Arora and Mr. Aditya Arora are visionaries in their own right and they should focus on creating a blueprint to achieve their vision and plan for the future.

Mr. Manoj ShroffProducer Equinox Films Pvt. Ltd.MumbaiWe have collaborated with Base Corporation for the making of their new televi-

sion commercial, Bijlipur, and have found them great to work with. A hunger for good work and growth sets Base miles ahead of their competition. We had a fantastic experience while working with them.

Mr. Anil KumarManaging DirectorRedSeer ConsultingBangalore With almost 2 years of association with Base Corp., we have recently seen a drastic transformation. �ere

is an earnest desire amongst senior management to ensure Base maintain the best organizational structure and work culture in the industry. An aggressive organization, Base is bound to make a significant impact on the Indian power industry.

Ms. Payal MalhotraBranch ManagerKelly Services India Pvt. Ltd.Bangalore We are the staffing agency for Base Corporation Limited.

Base is currently setting up one of Asia’s largest manufac-turing hubs, which will ensure that they are market leaders in the battery and inverter industry. Market-wise, Base is a go-to retail brand, as well as a popular name in the power industry. �e competitive rates it offers its customers and the promise of efficiency are its key driving factors. We look forward to a long term relationship with Base.

April - June 2011 6

Employees of Base celebrating Holi

in full swing.

Service camps were conducted at

Greater Noida and Uttam Nagar, New Delhi.

Horoscope for the month of AprilHoroscope for the month of April

Hi Friends,Welcome to Bijlipur - our latest TV campaign and an innovative and fresh approach to marketing batteries. �is humorous campaign

builds a strong category connect and is poised to create a buzz in the battery segment. With its unique styling and “catchy” happydent-ish communication, we look to position

Base differently from other battery players. �is big idea needs strong backing and we implore your help and enthusiasm in making this revolutionary change in the power industry.While we work hard to bring you technologically-driven products, we are also working towards better communication with our most important family members, You. As someone aptly said – Every day is a new beginning, at Base we sincerely believe that. With the hope that you will enjoy reading and experiencing the first edition of Bijlipur Times, we take another step on the long road ahead. Your valuable feedbacks and

suggestions will be greatly appreci-ated. Base has seen a 360 degree change, with stronger management support, a mega Greenfield project at Hosur of 175 million ah capacity per month, an association with India’s leading marketing and communication consultancies and a motivated channel partner network, Base stands surely as a strong player in today’s market. We thank you for the time and energy you have invested in helping us grow.

�anking you,Warm regardsAditya Arora

COO

April - June 2011 7

Thank you note by the COO

Fun facts• The Mercedes-Benz motto is “Das Beste oder Nichts” meaning “the best or nothing”.

• The lion that roars in the MGM logo is named Volney.

• Google is actually the common name for a number with a million zeros.

• There are 1,792 steps to the top of the Eiffel Tower.

• �e sound you hear when you crack your knuckles is actually the sound of nitrogen gas bubbles bursting.

• The only 2 animals that can look behind themselves without turning their heads are the rabbit and the parrot.

• The names of the three wise mon-keys are Mizaru (See no evil), Mika-zaru (Hear no evil), and Mazaru (Speak no evil)

• Women blink nearly twice as much as men.

• German Shepherds bite humans more than any other breed of dog.

• The human heart creates enough pressure while pumping blood through the body, to squirt blood to upto 30 feet away!!

• �e average person who stops smok-ing requires one hour less of sleep every night.

• Men’s shirts have the buttons on the right, but women’s shirts have the buttons on the left.

• The owl is the only bird to drop its upper eyelid to wink. All other birds raise their lower eyelids.

�is will be a positive, happy & fruitful month for you. You will be active socially and will find many opportunities to be with dear friends. Investments made in the past, could yield good returns.

You will be quite aggressive and hard working through the month and will find great interest in spiritual matters.

Aries

�is will be a difficult month as you might experience more opposition to your ideas, than usual. Your hot temper could repeatedly backfire on you and you need to employ the utmost

caution when communicating with others. Negative thoughts should be kept at bay. Keep a control on finances.

Leo

�is will be a positive month for you. You will have the right mix of aggression, luck and eloquence to turn life around, after a somewhat difficult patch in the past few months. You will feel

challenged at work. Try not to be extra aggressive to prove a point or your superiority, even if tempted. Try and trust people more.

Sagittarius

On a personal as well as professional front, this will be a favorable month. You will hit a lucky patch, after a low March, 2011. Travel will bring gains and you

will be at the centre of it all. You will find many opportunities to make quick wins, while enjoying the rich company of friends. Creative work will be greatly rewarding, so begin thinking and acting out of the box.

Taurus

A good month. You will be hard working and in control of everything you work on. Your ideas will remain vibrant and overall, quite refreshing. Personal problems might persist, which

could make even mundane tasks more difficult than usual. New ideas will be abundant, but it will be intelligent to stick with the time-tested ones. Joint avenues and partnerships will be possible. Keep your eyes open for new partnerships.

Virgo

�is will be a sparkling and promising month which will bring you much hope and happiness. �e actual gains or growth might not live upto the promise, but there will still be

good growth overall. Get a grip on your expenses and save for later; plans made now will work out in the next few months. Creative work will give good returns in the long run.

Capricorn

�e month will start off with some amount of anxiousness and worry, but soon you will find yourself confident, positive and dynamic in all situations. It is a positive month, and luck will

seem to be singling you out. You will be in control. However aggression might crop to the surface at times; you would do well to watch your temper.

Gemini

�is will be a mixed month. While you might still remain in control, day-to-day hurdles could crop up with a vengeance. You will feel low on energy, both mental & physical, and will find

yourself overly anxious. Luck, contacts & the ability to turn situations to your advantage could be used to sort out minor issues this month.

Cancer

�is will be a fruitful month, although real peace of mind could elude you. Domestic unrest will find its way into your home, and your attitude may be aggressive towards your spouse. Creative

work and a deep wisdom in your thoughts will assist in overcoming hurdles. Since the mind and sub-conscious are disturbed this month, you should ensure major decisions are avoided.

Scorpio

A challenging month, due to financial pressure, high expendi-ture and sudden opposition to your ideas. You will require a good amount of wisdom and patience in dealing with all developments

this month. Retain a clear head and steady resolve to carry you through this month.

Pisces

Positive trends will operate throughout March. You will be confident, happy & closer to family this month. You will feel a magnetic energy that will make social life very interesting. Life

will remain hectic and hard work will be essential for all day-to-day activities. Anxiety and short temperedness will come easily, Be careful of losing your cool.

Libra

A positive month overall. You will find yourself quite active. You will be aggressive and very creative in all you do now. Many new opportunities will show themselves. Use discretion and

pursue only those areas which are relevant to you. Your communication skills will be a major cause of your success. Aggression could be harmful to you, and you would do well to remain calm.

Aquarius

April - June 2011 8

Base All India Network

Regd. & Corporate Office : Sangeeta Towers', 80 Feet Road, Near CMH Hospital, 1st Stage, Indira Nagar, Bangalore-560038Ph.: 080-40621900, Fax : 080-41104555, E-mail : blr@basecorporation.com, Web : basebatteries.com

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North________________________DELHIB-213, Okhla Industrial Area, Phase-1, New Delhi-110020, Ph.: 011-30844200, DAB No.: 98101 365 24, E-mail.: del@basecorporation.comCHANDIGARH181, Phase-I, Industrial Area, Chandigarh-160002,Ph.: 0172-5087303, 5087144, DAB No.: 98145 365 24,E-mail : chd@basecorporation.comJAMMU423, Yard No.6, Transport Nagar, Narwal, Jammu-180012 (J&K) Ph.: 0191-2490476.

DAB No.: 94192 63069, E-mail : jammu@basecorporation.com, GHAZIABAD B-16, Site-3, Industrial Area, Meerut Road, Ghaziabad-201001. Ph.: 0120-4127774, 2700918, DAB No.: 98719 95542, E-mail : gzb@basecorporation.com, GURGAON K. No. 2915, Daulatabad Indl Area, Kataria Complex, Railway Road, Gurgaon-122 001. Ph.: 0124-6526585, DAB No.: 98719 95538, E-mail : gur@basecorporation.com, AGRA 3/52, Transport Nagar, Agra-282005 (U.P.) Ph.: 0562-3255492, 6499130, DAB No.: 98970 365 24, E-mail : agr@basecorporation.com, LUCKNOWPlot No-6, Opp. Tide Water, Mill Road, Indl. Area, Aishbagh, Lucknow-226004, Ph.: 0522-2252387, 6444013 DAB No.: 9058 365 24, E-mail : lkn@basecorporation.com, DEHRADUN B-7, Transport Nagar, Opp. Ankur road Line Service, Dehradun-248001, Ph.: 0135-6541010, DAB No.: 96341 31999, E-mail : ddn@basecorporation.com

AMBALA Shivpuri (old FCI Godown), Near Industrial Area, Opp. Dhulkot Railway Station, Ambala-134 007. Ph No.: 0171-3246662 / 2541267, DAB No.: 99962 52630, E-mail : ambgdn@basecorporation.com

Central_______________________JAIPUR5, Hotel United Building, Transport Nagar, Agra Road, Jaipur-302 004. Ph.: 0141-2640178, DAB No.: 98280 365 24, E-mail : jpr@basecorporation.com, INDORE169-A, Adarsh Mechanic Nagar, Opp. Sai Sampada Bldg, M.R. 9, Bhamori, Indore - 452010 Ph.: 0731-4096663, 3253660, DAB No.: 98930 365 24, E-mail : idr@basecorporation.com, South________________________BANGALORESangeeta Towers, Ist Stage, 80 Feet Road, Near CMH Hospital, Indira Nagar, Bangalore-560038, Ph.: 080-40621900, DAB No.: 98440 365 24, E-mail : blr@basecorporation.com CHENNAINo. 37-F, Velacherry Main Road, Vijayanagar (Nr. Sutherland Technologies), Velacherry, Chennai-600042Ph No.: 044-42184742 / 48, DAB No.: 98401 365 24, E-mail : che@basecorporation.com PALAKKAD1/743,1/996, Kodumbu Amsom & Desom, Nr. Polytechnic, Palakkad-678551, Ph.: 0491-3202024, Telefax : 0491-2570560, DAB No.: 98473 365 24, E-mail : koc@basecorporation.comSECUNDERABAD133, Ravi Colony, Behind LIC office Building, Trimulgherry, Secunderabad-500015, Ph.: 040-27993075, 27792386, DAB No.: 98490 365 24, E-mail : hyd@basecorporation.comSALEMNo.137, Sankari Main Road, Sovereign Complex, Manikkammal �irumana Mahal, Salem (TN) – 636002 Ph.: 0427 -2224777, DAB No.: 98401 36524, Email : salem@basecorporation.comHUBLI C/o.Arihant Trading Corporation, CTS No.122/88A, Sollapurkar Building, Ward No.3,New Cotton Market, Hubli-580029,Ph No.:0836-4250889, DAB No.: 98863 21922 E-mail : hubli@basecorporation.comMADURAINo.1/62, Seeni Naicker Thoppu, Vaigai Vada Kaarai, Alwarpuram, Madurai - 625 002

Ph No.: 0452-2533427, DAB No.: 98401 36524, E-mail : mdu@basecorporation.com

East_________________________KOLKATA171A, Sarat Bose Road, Opp. National Girls High School, Kolkata-700026, Ph No.: 033-24635510, DAB No.: 94330 365 24,E-mail : cal@basecorporation.com, JAMSHEDPUR50,New Baradwari, Near Telephone Exchange, PO-PS -Sakchi, Jamshedpur-831001. Ph No.: 0657 3294440, DAB No.: 92346 36524, E-mail : jsr@basecorporation.com, GUWAHATIHouse No. 51, Rajanikanta Deka Path, A.K.Azad Road, Gopinath Nagar, Kalapahar, Guwahati-781016 Ph No.: 0920-7041704, DAB No.: 9085036524,E-mail : guh@basecorporation.com

West_________________________MUMBAI101, “A” wing, Bhumi Classic Co-op. Hsg. Soc., Link Road, Opp. Inorbit Mall, Malad (W) Mumbai-400064. Ph No.: 022-28711730 / 731, DAB No.: 98206 365 24, E-mail : mum@basecorporation.com, PUNESuman Apartment, Flat No-1,994/12, Opp Patil Plaza, Mitramandal Chowk, Parvati, Pune – 411009 Ph.: 020-65001717, DAB No.: 98231 365 24, E-mail : pun@basecorporation.comAURANGABAD C/o Shrikrishan Traders, Plot no.X-146, MIDC, Waluj Industrial Area, Aurangabad- 431 136.Ph No.: 0240-2536441, DAB No.: 98231 365 24, E-mail: aurcfa@basecorporation.comAHMEDABAD1-2, GF, The Chambers, Near Hotel Grand Bhagawati, S-G Highway, Bodakdev, Ahmedabad-380 054. Ph No.: 079-26854079, Telefax : 079-26854780, DAB No.: 98250 365 24, E-mail : ahm@basecorporation.comNAGPUR15, Sahu Layout, Khadgaon Road, Wadi, Nagpur-440023. Ph No.: 07104-222293, 325806, DAB No.: 98227 365 24, E-mail : npr@basecorporation.com, RAIPUR13, Industrial Area, Post Birgon, Raipur, Chhattisgarh-493221, Ph No.: 0771-4266514, DAB No.: 93039 365 24, E-mail : rpr@basecorporation.com

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