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NataliaDykyjDirector,[email protected]
www.vocus.com|www.vocus.com/blog
@Vocus
facebook.com/Vocus
AsdirectorofproductmanagementatVocus,NataliaisresponsibleforproductstrategyandroadmapexecuDonforPRWeb,HelpAReporterOut(HARO)andVocus'suiteofFacebookapplicaDons.NataliahasspenthercareerdevelopingproductsintheareasofdigitalmediaandmarkeDng.PriortojoiningVocus,sheledproductstrategyanddeliveryforseveraldigitalproductsatTheWashingtonPost,andledglobalproductmanagementatMIVA,anonlineadverDsingcompany.
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1.Getpeoplethere
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2.Makeagoodfirstimpression
vs
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3.Givethemareasontolikeyou
ExactTarget:TheMeaningofLike
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IncenDvize
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1.ThinkaboutfanacquisiDon,notjustfanengagement.
2.YourFacebookeffortsshouldn’tendonFacebook.
3.Youonlyget1chancetomakeagoodfirstimpression.
4.Understand(andmeet!)consumerexpectaDons.
Keytakeaways