1

Nigel DickieDirectorCorporate & Government AffairsH J Heinz

too much salt is bad for you

tastes change over time

people eat food, not policies

taste sells food

fact

2

champion of foods that

people love

Getting the balance right

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Are consumers buying reduced salt varieties?

n 3% of total Heinz Tomato Ketchup sales

n 3% of total Heinz Beanz sales

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Regulatory activity concerning salt

May 2003

2004 2005 2006 2007 2008

SACN report6g/day

Draft Salt Model

FSA meetings with individual stakeholders

FSA launches salt awareness campaign

DH ‘Choosing Health’published

•Salt commitments requested•Salt model published

FSA Strategic Plan

ACMSF report on salt reduction effects on microbiological safety

First FSA/DH statement on industry activities

Public consultation on salt targets

Salt commitments published

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1

‘Final ’ salt model published

3 4

Average salt intake at 9.0g/day

Average salt intake

at 9.5g/day

Small Business Guidance for SMEs

Self-reporting framework submissions

Sector-specific stakeholder meetings

WHO Salt Action Network

Average salt intake at 8.6g/day

Public consultation on revised salt targets

Project Neptune

Auditable data shared with FSA

10% YoY reduction for soups & sauces for 3 years

Pan manufacturer collaboration No competitive advantage

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What we’ve achieved

Salt reduction

success

32%-32%

6

Salt reduction

success-32%

31%-31%

Salt reduction

success-32%

-31%

32%-32%

7

Salt reduction

success-32%

-31%

-32%

-59%

59%

Heinz is now using 19% less salt than a year ago

FSA 2010 target

+40%

+20%target

2004 2005 2006 2007 – 2009

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Regulators

Manufacturers

32

-30%

-50%

years

redu

ctio

n

9

10

Lesson 1Establish trust and understanding

Lesson 2Set achievable targets

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Lesson 3Don’t annoy the consumer

Food is funIt’s not medicine

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The FutureSales = Success

Consumers

ManufacturersRegulators

MediaNGOs

Medical/Nutritional

TheGreat Food

Debate

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Bettereducation

Bettertaste

14

Betterdialogue

“Doing wellby doing good”

Ray Anderson, Interface Inc, May 2005

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Nigel DickieDirectorCorporate & Government AffairsH J Heinz