direct performance services & solutions 2010

www.directperformance.com.br

Direct Performance

2010

Services & Solutions

© 2008 Direct Performance, todos os direitos reservados

Direct Performance – Inteligência Otimizando Resultados

Agenda

Our Vision

Reasons for choosing Direct Performance

Our Products

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Agenda

Our Vision


Our Products

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An internet business performance begins with the traffic generated through different channels

Search EnginesOrganic results and sponsored links

Graphic MediaBanners, rich-media and adds in sites and portals

Social MediaOrkut, Twitter, Blogs, Videos and content created by users

E-mailRelationship programs, e-mail marketing and newsletters

URL typingDirect access from brand awareness or brand loyalty

Off-lineCampaign in non interactive medias, POS and BTL actions



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And each business provides a different experience at its sites and properties at internet

Landing Pageis the page that appears when a potential customer clicks on an advertisement or a search-engine result link

content and interactivityUser surfs and interact exploring the contents and tools of each site



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But the performance’s quality is defined within the business goals

goals and objectivesEach interactivity represents goals that indicates and qualify the business performance

E-commerceProducts salesServicesContent commercialization

MediaAdvertising revenuePartnerships and affiliations

BrandingBrand experienceMemory and AwarenessGenerates purchase intent

RelationshipProfilesLoyaltyUse of service



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It is necessary to analyze the whole process with focus on results to optimize the performance

Traffic sourceChannels and media

User-ExperienceSurfing and interaction

Business ObjectiveGoals and results

Measure, quantify and qualify each step is necessary to evaluate the performance through the final goal



Agenda

Our Vision


Our Products

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Direct Performance is a consulting company of Business Intelligence for marketing and advanced management of Campaigns of Performance, Sponsored Links, SEO (Search Engine optimization) and Web Analytics

Who are we?



Optimize Results means much more than analyze Spreadsheets or BI

Tools – It's the human managing of the clients business results, also

monitoring all the other players; It's the continous work searching for

solutions; It's always seeking for improvements, techinically or in

managing efforts.

Direct Performance was created for one reason: Optimize Results

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It's transform data into insights and

recommendations that can really improve

results.



Business Intelligence, Web Analytics, SEO,

Search Engine Marketing, PPC

Campaigns

Direct Performance is part of Customer First, a brazilian group with more than 8 years old

Solutions for Relationship and

attendance managing via online

chat, email and telephone

Database Marketing and E-CRM

The group congregate technology, customer relationship and marketing companies focused on achieve business results trough the relationship between brands and its consumers.

Solution for web2.0 and social networks,

management of virtual communities,

blogs and social communication tools.

20082001 2006 2007



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Direct Performance use applied intelligence to reach goals



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We have an skilled team to help YOUR company reach their goals



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Our DNA is made of professionals that are supposed to think “out of the box”.

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Different Professionals from distinct background contribute to a complex analysis from many points of view.

Different Professionals from distinct background contribute to a complex analysis from many points of view.

Academic BackgroundDirect Performance CEOs have experience

in business companies areas:

3MAgência ClickAmerican ExpressBooz AllenBritish PetroleumMicrosoftPetrobrásPhilipsPromonUnilever ItaúRed Bull

Professionals Experiences

(Mecatrônica, Naval, Alimentos,

Materiais e Elétrica)



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Some of the professionals that will be following YOUR goals

Tiago TuriniMechatronic Engineer graduated at Universidade de São Paulo (USP). He has worked on Booz Allen, Promon, Microsoft, American Express and AgênciaClick in the following departments: strategy, financial planning, business intelligence and projectmanagement.In his last job experience he was the Director of Data Intelligence department on AgênciaClick, which is the biggest Internet Agency in Brazil.

Tiago TuriniMechatronic Engineer graduated at Universidade de São Paulo (USP). He has worked on Booz Allen, Promon, Microsoft, American Express and AgênciaClick in the following departments: strategy, financial planning, business intelligence and projectmanagement.In his last job experience he was the Director of Data Intelligence department on AgênciaClick, which is the biggest Internet Agency in Brazil.

Leonardo NaressiAdman graduated at FAAP and Industrial Informatics Technician. He has been working with interactive media for 7 years, developing on-line actions, sponsor links campaigns and SEO (Search Engine Optimization).In his last job experience he worked in Data Intelligence department on AgênciaClick, where one of his responsibilities were SEO implementation.

Leonardo NaressiAdman graduated at FAAP and Industrial Informatics Technician. He has been working with interactive media for 7 years, developing on-line actions, sponsor links campaigns and SEO (Search Engine Optimization).In his last job experience he worked in Data Intelligence department on AgênciaClick, where one of his responsibilities were SEO implementation.

Marcos VieiraControl and Automation Engineer graduated at Universidade de São Paulo (USP).In his last job experience he worked in the creation of AgênciaClick Retail Center. He was responsible for all accounts and e-commerce methodologies development, which focus on cross media, sponsor links and media performance.

Marcos VieiraControl and Automation Engineer graduated at Universidade de São Paulo (USP).In his last job experience he worked in the creation of AgênciaClick Retail Center. He was responsible for all accounts and e-commerce methodologies development, which focus on cross media, sponsor links and media performance.



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Direct Performance expertise embraces different work tools

Atmosphere

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SEO E-CRM BI



Agenda

Our Vision


Our Products

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Business Intelligence de Site

Business Intelligence de Mídia

Buzz Intelligence

Web Analytics

Sponsored Links

SEO - Search Engine Optimization

On Demand Projects and Consulting

We offered services and solutions for optimization of all steps until reaching the business goal



Site`s Business Intelligence

It is the advanced analysis of data and information to generate the most complete results in sites, interactive media, sales and business

The intelligent and complete data analysis include data mining, advanced statistics and integrates multiple data sources from Web Analytics tools and Ad Server to researches, panels, financial data, purchase of media, studies and specifics surveys.

We operate a full scope offering :Planning of performance indicators (KPIs)Creation and maintenance of dashboardsManagement reportsTactical navigation reportsAnalysis of performance of channels and media Tactical reports of mediaMarket analysis



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Media’s Business Intelligence

It is the advanced analysis of data and information to generate the most complete results for the client’s online campaign

The intelligent and complete analysis of data includes data mining, advanced statistical and usage of Ad Servers tools in order to optimize the purchase and the online media results

We operate with a full scope, offering: Planning of Key Performance Indicators (KPIs)Creation and maintenance of dashboardsManagement reports of mediaPerformance analysis of media channelsTactical repost of media



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Buzz Intelligence

It is the analysis of data and information that comes from social medias, to generate the most complete results at the Social Media actions

The analysis of presence in Social Medias include mining of data, advanced statistics and integrates the various source of data now available (Blogs, Facebook, Twitter, etc), using Scup tool as source of centralized data.

We operate with a full scope offering reports with the principal brand indicators: Polarity: Number of Positive, Neutral and Negative quotes; Classification of other relevant tag to the business;Identification of users, groups, blogs and most influent sites; Subjects of interesting of users, groups, blogs and sites;Identification of users / displeased customer;TAGS / Most relevant terms linked to the product or brand What word are most citedAmong others



Web Analytics

Consulting on selection, implementation, configuration and management of tools for analysis of results online

Everything can me measured!

We offered technical support and management in Web Analytics tools (Google Analytics, Webtrends, Omniture SiteCatalyst HBX, Predicta Atmosphere, Urchin, Certifica) Ad Server (Realmedia, Predicta, Atlas) and any other information tool.

Through our own methodology and custom development, we plan and implement advanced metrics for sites and media campaigns.

All of our experience and technical deepness allows us to say “Everything can be measured!” Our specific technical team specified and, above all, follow and validates the implementation to certify that everything has been measured rightly and precisely.



Sponsored Links

Development, implementation, and management of performance campaigns in searchers, affiliated nets and comparators of prices

The goal is to optimize.

Performance campaigns only makes sense if they are optimize constantly.

And how do we do that? Through a periodic and detailed analysis, applying control of the process, advanced statistics and methodology of continous improvement.

The campaigns can be directed to any location or language. The work scope includes:

Planning of indicators and definition of objectives and goals Configuration and integration with measurement tools Market strategy and key wordsAdvantage strategy of budgetStrategic writing and add implementationImplementation and management of the campaignPeriodic analysis and optimization



SEO - Search Engine Optimization

Optimization of visibility and site positioning in organic searches

Index, prioritize and optimize content and generate popularity

We believed in a complete optimization that involves internal and external factors to the site:

Technical optimization of pages and digital adding (video, images, sound, Strategic planning of content and key wordPopularity strategy, visibility and dissemination



On Demand Projects and Consulting

We offered technical and consulted support at the implementation and management of auxiliary management and optimization of performance, including:

A/B test and multiple-choice test Optimization of e-mail marketing campaigns Strategic consulting and planning

Optimize is our business

www.directperformance.com.br

[email protected]+55 11 4082-0084

Avenida das Nações Unidas, 12.495- 3º andarCEP: 04795-100 - Blooklin

São Paulo - SP

* Imagens utilizadas nesta apresentação:http://www.techcrunch.com/wp-content/google-adwords_-mobile-image-ads-formats.jpghttp://flickr.com/photos/matthamm/2945559128/http://www.dnjournal.com/images/lowdown/newspaper-radio-tv.gifhttp://www.deakin.edu.au/its/exchange/images/e-mail-icon.jpghttp://flickr.com/photos/danardvincente/2512148775/http://icodeblog.com/2008/10/17/application-advertising-on-icodeblogcom/

direct performance services & solutions 2010

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