direct mobile prepaid service purchase
DESCRIPTION
A new way to buy airtime for prepaid mobile phones, straight from a Visa prepaid card.TRANSCRIPT
Direct Purchase of Prepaid Mobile Service
from a Visa Prepaid Card Account
(c) Copyright Plastyc Inc., 2010 2
Prepaid Lifestyles
Prepaid cell phone services dominate2/3rd of cell phones around the world are prepaid85% are prepaid in developing countriesFastest growing segment in US
Prepaid phones, prepaid Visa cards: same benefitsBetter manage financial resourcesNo surprisesNo long term commitments
But very few combined card-phone servicesUsers often have to refill their phone with cash and vouchersPrior attempts to link prepaid payment cards to prepaid cell phone services in
the US have been ill-conceived (Boost, Virgin Mobile USA)The O2 Card in the UK is pioneering card-phone integration in Europe
(c) Copyright Plastyc Inc., 2010 3
Card-To-Phone Direct Purchases
Purchase mobile airtimewithout visiting a merchant ofairtime:
– Log into the online card account (same as when verifying the card balance)
– Designate destination phone (country & number)– Choose amount of airtime to load in the phone– The corresponding amount of $ is automatically deducted from the
card balance
(c) Copyright Plastyc Inc., 2010 4
New Online Card Account Function
(c) Copyright Plastyc Inc., 2010 5
Around the World
(c) Copyright Plastyc Inc., 2010 6
Benefits
• Phone Users– No need to find merchants of reload packs or scratch cards– No need to register with a website selling airtime– Buy airtime for family and friends across the world
• Wireless Carriers– Users buy more airtime because it is easier– Non subscribers buy airtime for their subscriber friends– Zero fraud, unlike online purchases of airtime by credit cards
(c) Copyright Plastyc Inc., 2010 7
How Does it Work?
• Airtime transfer service operated by industry leader TransferToTM
• Fully compliant with rules and regulations– Not an international money remittance service:
only airtime is transferred, not money– Money debited from card accounts is tracked
separately as if it was a bill payment for AML compliance purposes
– No exchange of $ for minutes of airtime in the card account: the payment card does not become a virtual airtime card