direct marketing - pimw.org · 200k free color clicks or 90 days whichever occurs irst receive a...

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PRINT SAMPLES PAY OFF

pg. 4

PERSONALIZED VIDEO

MARKETING : IT'S ABOUT

ENGAGEMENT!

pg. 8

WHAT DO THESE 5 "MAIL

TRENDS" TELL US?

pg. 7

COME CELEBRATE THE TALENTS OF THE MIDWEST

pg. 11

UPCOMING EVENTS & CLASSES

pg. 14

DIRECT MARKETINGMARCH 2019

2The Loupe by Printing Industry Midwest

Member Benefit

PIM is excited to announce our members now have access to PIM Connect, your home for industry discussion and resources. We launched this new platform to provide a virtual meeting place to learn the latest information, share your knowledge and grow your connections. PIM Connect is your new home for:

• Topical discussion• Industry resources & documents• PIM meeting and event registrations• Announcements, news, and more.

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Offer #1 Offer #2 Offer #3

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All promotional qualifying Accurio Presses must be approved and financed through Konica Minolta Premier Finance. Special offers cannot be combined. To receive cash back the qualifying Accurio Presses must be financed at contract price. Discount and cash back cannot be combined. 200,000 Free clicks only qualifies with a signed KMBS Maintenance contract. Konica Minolta Business Solutions management reserves the right to alter or cancel this promotion at any time and without notice. Promotions are subject to other terms and conditions not shown.

• AccurioPress C3080 — SAVE $4,803 off contract price• AccurioPress C3070 — SAVE $3,944 off contract price

HAVE YOU HEARD ABOUT PIM CONNECT?

The Loupe by Printing Industry Midwest33

DIRECT MAIL & POSTAL NEWSIn partnership with Mailer’s Hub, keep up-to-date on the latest direct mail and news of the US Postal Service. Read the complete summary by visiting www.connect.pimw.org.

• Board Nominees Resubmitted to New Congress - In mid-January, the White House sent to the Senate four nominations for terms as a governor of the USPS. All were for individuals nominated during the last Congress but for whom confirmation hearings weren’t held.

• More industry consolidation - The latest example of industry consolidation occurred at the end of January when BCC Software acquired Satori Software from Quadient, a division of Neopost, including all former Satori products.

• Getting Off on the Wrong Foot: USPS Reports Sizeable PQ I Loss - For December, the USPS reported a net loss of $979 million, over $700 million more than planned, thanks to below plan revenue, significantly higher personnel expenses, and a hefty increase in the workers compensation liability. For the three-month period, the USPS reported a net loss of $1.537 billion, nearly three times the loss it experienced during the same period of the previous fiscal year.

• Get Ready: Higher International Postage & Service Disruptions Looming - The US administration has formed the opinion that the USPS was not being paid enough (under the schedule of terminal dues) for handling what other countries, particularly China, were sending to US addresses. Since international mail through the USPS may be disrupted, mailers need to look at alternative delivery options, such as remail and direct entry.

• USPS Service Performance Sinks in PQ I/FY 2019 - Service performance for the Postal Service’s two largest classes of mail sank to the lowest level in at least three years during the first quarter of its 2019 fiscal year (October 1 through December 31). Scores in the major categories were well below service targets and, with few exceptions, were lower than any since PQI/FY16.

MESSAGE FROM PIM PRESIDENT...This issue of the Loupe addresses the exciting opportunities that integration of print and marketing services offers your company and clients. The Data & Marketing Association (DMA) recently released Cost-per-Acquisition analysis that bears witness to the power of print in an integrated marketing campaign.

The DMA multiplied click-through rates by conversion rates to determine response rate benchmarks for digital media types, ranging from a low of 0.2% for display to a high of 0.6% for email and paid search. (Social media had a response rate of 0.4%.) By comparison, direct mail generated a far higher response rate of 5.1% for house lists.

If you’ve noticed an uptick in volume in your own mailbox, the data sheds light on that as well. The median response rate for direct mail sent to house lists is 5.1% this year, down slightly from 5.3% last year but up from 3.7% the year prior. Likewise, the median response rate for direct mail sent to prospect lists is steady from last year (both years at 2.9%) and up from 2015 (1%).

Clearly, print marketing service providers are becoming more skilled in supporting their clients in effective targeting strategies and achieving higher mail volumes of variably printed materials. Improved access and use of hardware and software are making these opportunities possible. Do you have any conversion stories of your own to share? If you’ve tracked improved print conversion response rates compared to digital-only campaigns for your customers, share your stories on the PIM Connect website at https://goo.gl/vuAn7n.

Sincerely,Steve Bonoff, PIM President

PIM DIRECTORS Darren Carlson, CEO, American Spirit Graphics

Dennis Hall, President, Forum Communications

Printing

Nico Kieves Wyrobek, CEO, Morris Packaging

Minnesota

Perry Klein, Vice President, Mittera Group

Chris Kurtzman, Owner, Bang Printing

Brooke Lee, CEO, Anchor Paper Company

Tom Murphy, President, CARDSource

Rick Olsby, President, Graphic Finishing Services

Greg Ortmann, President, Feiereisen Inc.

PIM BOARD OF DIRECTORSCHAIR:Brad Eslick, President, Record Printing Co.

CHAIR ELECT:Patrick McDermott, President, J-C Press

SECRETARY/ TREASURER:John Barnhart, President, Barnhart Press

NATIONAL REP PIA:Lana Siewert-Olson, President, Ideal Printers

Stay in The Loupe - Connect with us!

PIM STAFFPRESIDENT:

Steve [email protected], 612.400.6203

DIRECTOR OF FINANCE:

Ben [email protected], 612.400.6207

DIRECTOR OF EDUCATION:

Kristin [email protected], 612.400.6208

DIRECTOR OF SAFETY & ENVIRONMENTAL SERVICES:

Paul [email protected], 612.400.6205

MARKETING SPECIALIST:

Sadie [email protected], 612.400.6204

ASSISTANT DIRECTOR OF SAFETY & ENVIRONMENTAL SERVICES:

Cathy [email protected], 612.868.6771

CSR, MEMBER SERVICES:

Kathy [email protected], 612.400.6200


PRINT SAMPLES PAY OFF!

Do you have a print sample kit? Some printers don’t… and even worse, very few companies look at the samples in their print sample kits. It doesn’t matter if you are a transaction provider or a commercial provider that prints bills, invoices, point-of-sale brochures, pitch books, or packages—you need print samples!

By developing print samples that pair the print solution with a functional story, you can differentiate yourself from your competitors. Furthermore, story-telling print samples give your sales reps stronger talking points when they are engaging with prospects and existing customers.

For transaction print providers, both in-plant and print-for-pay, developing a healthy print sample program gives you an opportunity to highlight what you can do with your devices. If you have a white paper factory and a full color press, develop samples that show full color images, marketing messages, and key information with colored text or boxed highlighting. TransPromo communications aren’t finished growing, and you can help your clients understand how to design for success.

Commercial print providers have the opportunity to show off their full range of print and finishing options. Give your existing clients a refresh on your capabilities and share ideas on how you can create unique products for them. If you have digital print capabilities, you can help them create highly segmented output that adds value to their marketing collateral or point-of-sale material. Whether you print wide format, letter/A4 flat, or folded and glued materials, you probably have more capabilities than your customers realize. Look for the value-added solutions that make you indispensable, then get examples into the hands of your sales teams and clients!

For book printers, consider the types of books you produce today and think about the added value of color, paper variations, cover variations, or personalization and customization. Even if you already do this work for customers today, it may not be in your sample kits. When

you complete an amazing project, obtain your client’s permission to show off the work in sample kits or lobby displays. Highlight the range of your capabilities to increase share of wallet among your existing customers while also attracting new ones.

If you are a general-purpose commercial printer, demonstrate the wide range of print technologies, formats, and finishing options that you’re capable of producing. Consider building a project to show an entire campaign, perhaps for your own company, that uses every piece of technology. You might consider showcasing the same piece printed on different substrates to illustrate the role that paper can play and the appearance of a printed product.

Tips for Building Print Samples That Sell More Work:

No matter what type of printer you are, what type of customers you serve, or what technologies are in your print galaxy, print samples help your customers and the sales teams that serve them understand your true capabilities. They encourage your customers to think differently about the possibilities of printed communications. When used correctly, print samples can encourage business growth and also encourage long-term payoffs.

• Show off your press. Build a set of technical samples that highlight great facial tones, dynamic textures, bold colors, and even muted colors.

• Dial in the color management. Remember that just downloading great images from your favorite stock library isn’t enough. You will want to color-manage the images to demonstrate the very best capabilities of your press.

• Share the details. Consider printing the images with all the technical information, including color settings and paper specifications, on the reverse side. Samples are a great leave-behind, so make sure they continue to work for you!

By Pat McGrew, Senior Director, Production Software & Services

Feature Article


IT ’S TIME FOR THE FUTURE

Technology is blurring the lines between printing industry

segments. Markets are converging. The old days of

general commercial printing are gone. And that means the

old way of doing a trade show has to go, too.

PRINTING United is a brand-new trade show event focused

on the opportunities the convergence of markets and

technologies presents. The PRINTING United experience will

include an expansive and comprehensive display of printing

technologies and supplies, educational programming and

services to take any commercial printer to the next level.

It will convey all the components of an integrated solution,

so your business can satisfy virtually any client need.

This includes opportunities in wide-format signage

and graphics, packaging, garments, industrial printing

applications, and more!

PRINTING United is the trade show for the future of the

printing industry — and today is your chance to be part of it.

IT’S PRINTING, UNITED

PRINTING United is brought to you by SGIA and

NAPCO Media — a powerhouse partnership.

The reach of the PRINTING United Expo begins with

the rich history of trade show excellence and industry

leadership provided by the world-respected Specialty

Graphic Imaging Association (SGIA). The SGIA Expo,

consistently ranked among the top 100 trade shows in

the U.S., has a history of attracting the largest array of

technologies and a highly-qualifi ed attendee base.

NAPCO Media strengthens that reach with its strong

penetration into the commercial, packaging and in-plant

printing markets — as well as the community of brand

owners and marketers.

PRINTING United’s one-roof approach will attract OEMs

and attendees from all walks of printing, including

graphics, signage, garments, printed electronics, industrial,

commercial, packaging and in-plants.

Put it all together, and it means PRINTING United will represent

printing applications throughout the entire supply chain. It’s

something no one else has done. It’s PRINTING, United.

POWERED BY

Experience the latest and greatest

technologies and ideas for every printing

segment and prepare your business for the

future of printing.

PRINTINGUNITED.COM

BIGGER . BETTER . BOLDER .


It may be time to give your packaging solution the run.

Staying up-to-date with current print technology is your business. Your packaging should also keep pace.

With Packsize On Demand Packaging®, you receive an optimal production environment for

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New PIM Premier Partner Offer: Install fabricating equipment at no cost (minimum

quantities apply.) Contact Ryan Johnson | [email protected] | 612.597.1096


WHAT DO THESE 5 “MAIL TRENDS” TELL US?By Heidi Tolliver-Walker

These five mail trends from DirectMail 2.0 raise interesting questions about how we are (or are not) proving the value of print and the opportunities that are lost when we don’t.

Want to stay on top of the mailing trends? If so, there is a list of five services you need to offer. This is according to DirectMail 2.0, which noted them in a recent blog post. This was a really interesting list, and here are the five trends and why they caught my eye.

1. MAIL TRACKINGAs print struggles to find its place in the marketing mix, mail tracking offers printers the ability to add value to a channel digital marketers often ignore. There are many benefits to mail tracking, but for me, one of its key roles is increasing response rates by allowing clients to test the timing of their email or mobile follow-ups. Once they have

Feature Article

done this testing to see when the second touch is most effective, they can boost responses simply by blasting the email at the right time.

2. CALL TRACKINGDo you offer call tracking services? I know some printers who do, but not a lot. In this industry, we talk about the need for tracking for ROI, but how often does that tracking include phone calls? Printers often face a significant challenge in getting marketers to see the value of print, so what a shame it would be if a client’s direct mail campaigns are driving phone calls (and results) that are never tracked. Print’s ROI could be much higher than your client realizes because the mail campaign isn’t getting the credit for the results it is actually generating.

3. ONLINE FOLLOW-UPThis appears to be another name for retargeting. Someone gets a postcard, goes online, pokes around, then leaves the site without making a purchase. With retargeting, you (or your client) can use cookies to track people who hit their website and then follow up with them across the Google network.

4. SOCIAL MEDIA FOLLOW-UPThis is just like the above, only with the follow-up occurring on social media sites. Someone looks at shoes on the client’s website, doesn't make the purchase, then the next time they log into Facebook or Instagram, they see an ad for the very shoes they were looking at and didn’t buy...at least, not yet.

5. SOCIALMATCHDirectMail 2.0 offers a service called SocialMatch that matches available social media profiles to a client’s mailing list so you can “prime the pump” with social media ads before a direct mail piece hits or follow up with social media ads afterwards.

What do all of these trends have in common? Although they are clearly promoting DirectMail 2.0’s services, the trends are important.

• They emphasize the need to prove the value of print by tracking responses through all available channels.

• They make print more relevant in a digital world by tying print directly to social media, both on the front & back ends.

• They make print integral to the success of multichannel campaigns by positioning it as a way to boost results over digital-only campaigns.

If print is going to remain relevant in today’s marketing environment, it’s important to find where and how it fits and be able to track, measure, and quantify the value it brings—something too few marketers actually do. If they don’t track it (or if you don’t track it for them), how are they supposed to know?

The Loupe by Printing Industry Midwest

Article courtesy of WhatTheyThink


InfoTrends is already seeing the same positive consumer engagement levels with personalized video. In our study entitled Personalized Video: Evaluating Consumer Demand from Around the Globe, an impressive 71% of respondents watched at least half of the personalized video content they received. Furthermore, 55% of respondents watched most of their received personalized videos.

Figure 1: What percentage of the personalized videos (or links) that you receive do you actually watch?

With only 6% of respondents not watching any of the personalized videos they receive, this medium is already showing an impressive consumer engagement rate. The next question is, why video?

Although the world of personalized video marketing is still largely uncharted, companies of all sizes have the opportunity to increase their profit margins through apt utilization. Abundant data has shown the potential for personalized video marketing—consumers like it, and they are willing to share it! By filling the holes in the customer journey with controlled links, companies can better understand exactly how consumers respond to each video.

Some organizations may want to take their time with entering the realm of personalized videos, but the pace of technology is not slowing down. Many sellers—including Amazon, Google, and YouTube—have achieved their dominant positions by dabbling with developing marketing technologies. A two-year startup of today can become a dominant industry player of the future if it is willing to properly commit to personalized video technology.

Feature Article

A mere decade ago, personalized video marketing was seen as a customer communication method with limited return on investment potential. The average consumer had a PC or laptop, but smartphones were just beginning to take off. Google had purchased YouTube only two years prior and the website was still learning how to monetize itself. Thanks to the speed of the digital revolution, much has changed in ten years. Personalized video marketing is quickly becoming an effective method of engaging new and existing customers.

InfoTrends research has discovered that certain companies are already experiencing success with the personalized video format. This is because it has great potential—personalized video may be the most engaging form of marketing available to organizations that want to reach consumers with targeted deals and communications.

DON’T UNDERESTIMATE THE ENTERTAINMENT VALUE!

Over 1 billion hours of content are watched daily on YouTube, representing roughly 100,000 years of video every 24 hours. This is a staggering amount of time that is reflective of YouTube’s strategy. The company shifted its focus from quantity to quality, working to refine its membership algorithm so it can continue delivering video content that its viewers are actually interested in.

At the same time, however, this social media giant isn’t the only one banking on the “quality over quantity” strategy. Numerous data collections have shown that consumers respond well to personalized advertising and marketing, with some figures suggesting that 90% of consumers find personalized content at least somewhat appealing.

Personalized media has a long history of being more successful than mass-marketed messages. InfoTrends has been observing the effectiveness of direct mail for years. Direct mail campaigns tend to be at least partially personalized, even if that personalization only extends to putting the specific recipient’s name on the envelope. However, the results of this are impressive—according to InfoTrends’ 2017 Annual State of Marketing Communications Consumer Survey, 83% of respondents engage with direct mail. That’s a higher rate than social media, mobile apps, or web portals.

E-mail is the only communication channel that triggers a higher rate of engagement (91%), and this format also tends to be personalized. InfoTrends has been analyzing consumer response rates for a number of years, and companies that prioritize personalization are often rewarded for their extra investment.

PERSONALIZED VIDEO MARKETING:IT’S ABOUT ENGAGEMENT! By Colin McMahon, Research Analyst, Keypoint Intelligence

Q9: How many of the personalized videos (or links) you receive do you actually watch?

N = 1,502 respondents in Australia, the UK, and the US who have received a personalized video Source: Personalized Video: Evaluating Consumer demand from Around the Globe, Keypoint Intelligence - InfoTrends, 2017

None - I do not watch any personalized videos that I receive

6%

Some 23%

About half 16%

Most 29%

All - I at least preview every

personalized video that I receive

29%

9 The Loupe by Printing Industry Midwest

GPA Welcomes Gerard Vail as Business Development Director – Strategic ServicesMcCook, Ill – GPA announces that Gerard Vail has joined their team, serving as Business Development Director – Strategic Services. Vail’s addition strengthens GPA’s Strategic Services team, reinforces the company’s status as innovation facilitators, and delivers on their brand promise of providing global industry and product intelligence that supports business growth.

A well-known industry veteran, Vail earned a reputation for leveraging his natural curiosity and desire to learn for his customers’ benefit. Vail is a natural fit for GPA, embodying the company’s core values of passion, care, innovation, reliability, and expertise. Throughout his career, he has earned both awards and praise for demonstrating high levels of these values. In his new role, he will help position GPA ahead of evolving market demands and innovations by providing education and technical support to GPA’s internal team, and by collaborating with customers, manufacturers, and partners.

Vail comes to GPA with a wealth of knowledge and experience within the printing, paper, and synthetics marketplace. He grew up around his family’s Chicago printing business, and at age 12 he began running one of their presses. He went on to establish a 30-year track record of success in sales and marketing leadership roles through-out North America at a variety of papermakers, distributors, and printing companies. “We are ecstatic to welcome such a dynamic industry veteran to our team,” said Mary Ann Geers, GPA’s Senior Vice President of Marketing and Corporate Strategy. “Gerard’s technical knowledge is only amplified by his passion for sharing it, and we look forward to our customers and partners experiencing the benefits of what he has to offer.”

Vail graduated from the University of Wisconsin–Whitewater with a Bachelor of Arts degree in communications and a minor in marketing. Outside of GPA, he maintains an active industry presence through his membership in the National Paper Trade Association (NPTA).

ABOUT GPAGPA expands brand potential, providing substrates to help our partners and clients innovate and shape the printing industry. Collaborations with strategic partners, creatives and printers help facilitate ideas through our substrates. Our Global Fedrigoni Network team manufactures and distributes an unparalleled range of products in support of Digital, Offset and Flexo press technologies. For more information visit gpa-innovates.com or call 800.395.9000.

Member News

Congrats to the 40 Under 40 Honorees for 2019! The Minneapolis/St. Paul Business Journal reveals the 40 Under 40 honorees for 2019, recognizing young business and community leaders from across industries and the Twin Cities. Each year, Business Journal editors select 40 leaders under the age of 40 who have demonstrated outstanding professional achievement while also finding time to give back to their communities. One of the 40 Under 40 honorees sits on the PIM Board, Brooke Lee, who is the CEO and the 4th generation family owner of Anchor Paper Company. Brooke is a very talented leader and is very active

around the community. Congrats Brooke!

Best Workplace in the Americas WinnersPittsburgh, PA— Printing Industries of America (PIA) has announced the winners of the 2019 Best Workplace in the Americas (BWA) award and the Safety Shield designation. The Best Workplace in the Americas award winners were evaluated on human resources benchmarking categories that recognize companies that embrace the most sought-after qualities for today's work environment. The Safety Shield designation winners were evaluated on the importance of focusing on safety practices in the workplace. Congrats to the following PIM members!

Winners of the Best of the Best designation include:Midland Information Resources, Davenport, IASeaChange Print Innovations, Plymouth, MN

Winners of the Best Workplace designation include:CJK Group (Bang Printing), Brainerd, MNGPA, McCook, ILSmyth Companies, LLC, St. Paul, MN (HQ)The John Roberts Company, Minneapolis, MN

Winners of the Safety Shield designation include:CJK Group (Bang Printing), Brainerd, MNGPA, McCook, ILMidland Information Resources, Davenport, IASmyth Companies, LLC, St. Paul, MN (HQ)

10The Loupe by Printing Industry MidwestThe Loupe by Printing Industry Midwest

Quazar Capital Corporation Announces 28th Anniversary Charity Contest WinnersDuring the holiday season, Quazar Capital (quazarcapital.com) hosts a charity contest to get friends, associates and clients involved in giving back to the community. We are pleased to announce our 2018 charity contest winners as randomly selected by Baker Tilly: TSE, Inc. and Porchlight Foundation, Inc. Donations for $5,000.00 were made in late 2018 to both nonprofits. TSE, Inc. was nominated by Carol Maloney of Bell Bank and Porchlight Foundation, Inc. was nominated by David Schroder of Aavin Mezzanine Fund, L.P.

In addition to the two nonprofits above, this year we decided to add two bonus charities. Help at Your Door was randomly selected by Baker Tilly and the Quazar team selected Be the Match. Each of these bonus charities received $2,500.00. To view the whole article please visit - www.pimw.org/quazar-announcement/

ABOUT QUAZAR CAPITAL CORPORATIONQuazar Capital Corporation (quazarcapital.com) is a Minnesota based Investment Banking Firm with nearly 30 years of experience confidentially helping privately held companies with Mergers & Acquisitions, Recapitalizations, and Financial Advisory Services. Quazar specializes in transitioning companies with EBITDA of $2 - $10 million.

Member News

www.uic-bermuda.bm

Can Owning Your Own

Insurance Captive Improve

Your Bottom Line?

Big businesses have used captives for years to realize significant

savings by setting up their own insurance companies to handle

general and professional liability, workers compensation, automobile

and specialty insurance.

Companies with sales volume in the 25 to 30 million dollar range

and more may now be able to take advantage of the captive concept

to enhance their bottom line.

The experts at United Insurance Company Ltd. have the experience to

help you explore the feasibility of a captive for your company. Contact

Cyril Whitter at (441) 295-2144 or [email protected] to arrange

a discussion with one of our experts to find out if a captive makes

sense for you.

Sales Personnel Announcement at AWT Labels & PackagingMinneapolis – AWT Labels & Packaging welcomes sales executive Kevan Kent to the sales team. Kevan’sflexible packaging expertise furtherstrengthens the AWT Labels & Packaging sales team. He will office in Minneapolis and primarily focus on business development activities for the South Elgin Flexible Packaging facility.

ABOUT AWT LABELS & PACKAGINGFor more than 40 years, AWT has been providing high quality labels and flexible packaging for a variety of market segments including: food & beverage, medical, personal care, Industrial/OEM, household and specialty. For more information, please visit www.awtlabelpack.com.

Embossing Plus Announces Acquisition of AMG LaminatingLeon Spencer, President of print finishing company, Embossing Plus, announced the merging of two leading Minnesota-based printing companies at the very end of December 2018. Starting 2019 off with a considerable change for both companies.

“For over 30 years, we’ve put customers and innovation at the center of our business model. This transition allows us to offer our clients additional capabilities that complement our existing services, all under one roof,” said Spencer, of the acquisition.

Embossing Plus is a premier full-service print finishing company based in Minneapolis, MN, and operating a 50,000 sq. foot facility. The company provides high quality, innovative print finishing products, utilizing state-of-the-art technologies and the highest quality craftsmanship.

AMG Laminating is a leading finishing company in the Upper Midwest that has been providing professional, high quality, detailed print finishing work since 1992.

AMG along with their staff and equipment will be transitioning under the Embossing Plus name, and relocating to their facility 1809 East Hennepin over the next 30-days, with limited downtime in service. Longtime leaders of the St. Paul-based company, Gary Rivness and Gene Quicksell will also be making the transition.

“Embossing Plus and AMG Laminating have been longstanding members of our association, with both companies serving their clients and our industry with distinction. We wish them well on this new chapter as they work to better serve their clients,” commented Steve Bonoff, President, Printing Industry Midwest.


PIM News

YOU ARE INVITED TO THE 2019 STAR AWARDS!WHAT: 2019 Star AwardsDATE: Thursday, April 25, 2019TIME: 4:30 PM Reception 6:00 PM Dinner & AwardsLOCATION: Hyatt Regency Minneapolis, 1300 Nicollet Mall, Mpls, MN 55403

Over 300 members attend the Star Awards! We hope you and others from your company will come celebrate the Power of Print with industry leaders from around the Midwest! If you have any questions, please reach out to Kristin Davis (612.400.6208, [email protected]) or visit our website at www.pimw.org/star-awards.

Signature Star Awards Sponsor – Lindenmeyr Munroe

Beverage Sponsor – Pioneer Paper Stock

Appetizer Sponsor – IWCO Direct

Exclusive Best of Show Sponsor – Seaton, Peters & Revnew

Exclusive People’s Choice Sponsor- Bremer Bank

Decor & Centerpiece Sponsor – Midland Paper

Exclusive Program Sponsor – LB Carlson

CSR of the Year Sponsor– Case Paper

Production Professional of the Year –Heidelberg

Outstanding Team of the Year – Anchor Paper Company

Young Professional of the Year –Canon Solutions America

Invites & Certificates Printing - Daily Printing

Safety &Environmental

OSHA POSTING REQUIREMENT Beginning on February 1, 2019 to April 30, 2019, employers with 11 or more employees are required to post a summary of the total number of job-related injuries and illnesses (Summary OSHA 300A) that occurred in 2018. (Not the OSHA 300 Log.) The OSHA 300A form must be displayed in a common area wherever notices to workers are normally posted. Copies of the OSHA forms 300 and 300A are available at www.osha.gov/recordkeeping. OSHA inspectors will review these forms during an inspection.

In addition, don’t forget to send that 300A information directly to Federal OSHA if you have more than 20 employees. The due date for that requirement was March 2, 2019. The web site to guide you through that process is the same as above.

If you have questions regarding this requirement or any other safety or environmental topic, contact Paul Gutkowski (612.400.6205,

[email protected]).

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WELCOME NEW MEMBERS TO PRINTING INDUSTRY MIDWEST!We are excited to welcome Agfa Graphics and International Paper Recycling to our organization. If you see them at events or classes please welcome them.

COME CELEBRATE THE TALENTS OF THE MIDWEST!!PIM will honor its best at the 2019 Star Awards on April 25 at the Hyatt Regency Minneapolis. 23 of our members sent in their best projects to be judged. These 23 members sent in a total of 176 entries and 16 nominations applications.

One sponsorship is still available... Creative Professional of the Year Sponsor


PIM News

JOIN PIM'S YOUNG PROFESSIONALSEach quarter, the PIM Young Professionals (YP) group has the opportunity to come together and network with their industry peers. The YP group gives you a chance to learn from your peers and stay inspired with the print industry. The YP group is designed for associates in the print Industry who are between the ages of 22 to 40. To join this group or to get more information, please email [email protected].

ATTEND OUR NEXT YP EVENTWHAT: YP at Urban GrowlerDATE: Thursday, May 16, 2019TIME: 4:30 PM to 7:00 PMLOCATION: Urban Growler Brewing Company, 2325 Endicott Street, St. Paul, MN

PIM's YP group will be heading to Urban Growler Brewing Company to tryout the first women-owned micro-brewery in Minnesota. Register before April 15th and save $5 use the promo code: EARLYBIRD. More information can be found at www.pimw.org/events.

PIM's NEW WORKFORCE DEVELOPMENT INITIATIVES PIM is deploying several new strategic workforce development initiatives to meet our member’s needs to recruit and train their future workforce. Programs support workforce hiring and training needs, offering prospects for apprenticeship training and employee candidate access. For those seeking support in navigating these opportunities, PIM has created a new program called the PIM Workforce Development Consultation Program. This program is led by two experienced consultants who have already been hard at work uncovering workforce incentives and resources for several PIM members.

Details at www.pimw.org/workforce or contact Kristin Davis (612.400.6208, [email protected].)

PIM FORKLIFT TRAIN-THE-TRAINER WORKSHOP If your facility uses any kind of “mobile, power-driven vehicles used to carry, push, pull, lift, stack or tier material,” then you must train and evaluate the operators of that equipment. This definition encompasses high lift and low lift trucks, pallet trucks, platform trucks, narrow isle rider trucks, straddle trucks, picker rider trucks, and forklift trucks. Basically, all motorized hand and rider trucks are covered under this rule regardless of their size, shape, and power source, whether they can be ridden or not. If you use this kind of equipment at your facility, you will have to comply with OSHA’s training requirement. OSHA requires both classroom and practical instruction in the proper operation of the vehicle, possible hazards, and other concerns specific to your facility. If you are responsible for training your companies PIT operators, this workshop is designed for you. Upon completion of this workshop you will be able to:

ATTEND THE NEXT WORKSHOPWHAT: PIM Forklift Train-The-Trainer WorkshopDATE: Wednesday, May 8, 2019TIME: 9:00 AM to 12:30 PMLOCATION: PIM Office - Nokomis Room, Minneapolis, MNFEE: $200 per person

Let PIM help you train your trainers and maintain a safe work environment. The space is limited so please call PIM at 612.400.6200 to reserve your spot early or register at www.pimw.org/events. NOTE: PIM can also design a customized classroom training program that is specific to your facility and presented onsite to train all of your PIT operators. Please contact Paul Gutkowski, at 612.400.6205 or Cathy Malinowski at 612.868.6771 to get more information.

Peer Groups& Councils

WorkforceDevelopment

Training &Consulting

• Identify the training requirements and performance criteria for PIT operators.

• Recognize conditions that place your PIT operators at risk;

• Identify when periodic operator re-evaluation and assessment is needed;

• Train your company’s employees to meet OSHA’s PIT training and evaluation requirements.

GROUP


Buyers Guide Spotlight

AMIDON GRAPHICSSt. Paul, MN

Family owned, half-web printer capable of printing up to 5/5 on coated and uncoated stocks, specializing in finishing on press. We produce mail inserts, wraps, bind-in and photo envelopes, scent enhanced inserts, insert cards, placemats, pinch bottom bags and litho quality lunch style bags. Our self-mailers finish, glue tack and address on press, ready for mailing. We also wafer seal and ink jet for mailing. We are able to affix cards, laser and die-cut in line. New capabilities include Fin-seal packaging in bindery and pinch bottom bag production in bag division. Innovative solutions, high level customer service, quick quotes and turnarounds. Member MPCA “Green Star” and WindSource Program, FSC and SFI Certified. Established 1951.

THE JOHN ROBERTS COMPANYMinneapolis, MN

We are a full-service commercial printing, mailing, fulfillment and digital marketing services provider. We help our clients design execute and track multi-channel marketing campaigns that include personalized print direct mail, web landing pages and email marketing. We provide clients with complete eCommerce and supply chain management solutions that combine flexible order entry options with robust order fulfillment inventory management and reporting. HITRUST Certified | SOC 2 Type II Audited | HIPPA Compliant | ISO 9001:2015 Quality | Sustainable Green Printer | G7 Master Printer

THE PRINTER, INC.Des Moines, IA

TPI specializes in high profile variable print work and provides the highest quality products for over 200 monthly clients including large casino corporations. Equipped with an on-site post office and some of the best manufacturing equipment in the industry, including a few of our own proprietary machines, TPI is capable of creating incredibly complex variablemail pieces in formats ranging from UV coated scratch off booklets to the standard postcard.

TRENDEX, INC.St. Paul, MN

Trendex designs and manufactures persuasive sale tools to showcase your brand—we transform your prospects into buyers. We manufacture tools for marketing textiles, sample kits, binders and more for businesses. We create the entire package for an elegant presentation. Our goal is to be the most reliable and trustworthy company in the sampling industry and settle for nothing less. With a focus on quality control, quick turnaround and steady project management, we’re well on our way. Come work with us and you’ll receive the exact product you envisioned right when you need it.

US MAGNETIXGolden Valley, MN

Welcome to U.S. Magnetix! From simple refrigerator magnets to advanced industrial applications, we’re your one-stop source for all things magnetic. We’re a full-service imaging company with state-of-the-art rotary die-cutting and converting capabilities. Tell us what you need and we’ll deliver a smart, cost-effective solution.

AP GRAPH, INC.Burnsville, MN

ASSUREDPARTNERS OF MN, LLCSt. Paul, MN

AssuredPartners of Minnesota, formerly known as Lee F. Murphy Insurance Group, is an independent insurance brokerage specializing in providing competitive Property/ Casualty and Employee Benefits solutions to the printing industry. We offer customized insurance products and services to save you premium and add additional value to your business. Contact Eric to start saving today!

AWT LABELS & PACKAGINGMinneapolis, MN

AWT Labels & Packaging is a narrow and wide web flexographic printer/ converter with label and flexible packaging solutions focused on the medical, OEM/industrial, food & beverage, household and personal care markets. Our Label Management Service is designed to help our customers reduce total applied cost and drive results. This service is comprised of supplier managed inventory, label audits, label re-engineering and label material expertise. Our print capabilities range from multiple substrates, 1 to 10 colors, digital, UV flexo printing, shrink sleeves, onserts and converting.

BCT HEARTLANDMinneapolis, MN

BCT Heartland is always your print partner, never your competitor. With plants in Minneapolis and Milwaukee, BCT specializes in short to medium run digital and offset printing with many finishing options. We offer unsurpassed turnaround times, easy ordering and personalized, knowledgeable customer service. BCT heartland has been in business over 30 years and can print orders from start to finish or finish your printed piece.

WHAT IS THE BUYERS GUIDE SPOTLIGHT?PIM members who placed an ad in the 2019 Print Buyers Guide will be spotlighted in the electronic and printed newsletter one time, as well as on our website! View more 2019 Print Buyers Guide ads by visiting our website - www.pimw.org/category/2019-buyers-guide-spotlight/ and keep an eye out for the printed guide which will be available sometime in March.

www.amidongraphics.com

For more information visit

www.mnjobmatch.com

UPCOMING EVENTS & CLASSESMore information & registration for all events can be found on www.pimw.org/events

Mark your calendars

WHEN: WHERE:WHAT:

9:00 AM to 12:30 PM

Thursday, April 25th

Monday, April 1st

Tuesday, May 8th

2019 PIM Star Awards

PIM Forklift Train the Trainer Workshop May 2019

2019 PIM Education Foundation Scholarship Applications Due

PIM Office1300 Godward St NE, Suite 2650Minneapolis, MN 55413

Hyatt Regency Minneapolis1300 Nicollet MallMinneapolis, MN 55403

PIM Office - Nokomis Room1300 Godward St NE, Minneapolis, MN 55413

4:30 PM to 7:00 PMTuesday, May 16th

May 17th - 18th

Thursday, June 6th

Thursday, August 8th

Wednesday, August 21st

Friday, September 20th

Saturday, September 21st

Thursday, October 3rd

October 23rd - 25th

PIM Young Professionals at Urban Growler Brewing Company

PIM Walleye Fishing Tournament for the Education Foundation

Iowa PIM Golf Tournament

Minnesota PIM Golf Tournament

Nebraska PIM Golf Tournament

PIM Paper Drive - Paper Drop Off

PIM Paper Drive - Teacher Pick Up

PIM Women In Print

PRINTING United Expo

Urban Growler Brewing Company2325 Endicott St St. Paul, MN 55114

Arrowwood Resort by Cedar Shore 1500 Shoreline Drive Oacoma, SD 57365

Tournament Club of Iowa, Polk City, IA

Bunker Hills Golf Club, Coon Rapids, MN

Tiburon Golf Course, Omaha, NE

Lindenmeyr Monroe, Fridley, MN

Lindenmeyr Monroe, Fridley, MN

Embassy Suites Minneapolis North, MN

Dallas, Texas


Printing Industries of America - Premier Print AwardsThe Premier Print Awards Competition recognizes the highest quality printed pieces in various categories from around the world. For 70 years, winners of the largest, most prestigious print competition in the world have leveraged this honor to gain a competitive advantage. More information available at www.printing.org/ppa.


THANK YOU

PIM's The Loupe is brought to you by the generous contributions of Konica Minolta Business Solutions.

DO YOU HAVE NEWS TO SHARE?

We here at PIM want to be an important resource to our members and the industry as a whole. We want to hear what your company is up to! Share your news with PIM - send Sadie Johnson ([email protected]) your companies latest news, press release or educational articles.

Support Printing Industry Midwest

Education Foundation - When you shop at smile.amazon.com, Amazon donates!

Stay in The Loupe - Connect with us!

PIM EDUCATION FOUNDATION SCHOLARSHIPSPIM Education Foundation is now accepting scholarship applications until April 1st, 2019, please make sure that you share this with your employees! The scholarships awards between $5,000 - $15,000 per year for students pursuing a 2 or 4 year degree in Graphic Communications. The applicant must reside in the state of Iowa, Minnesota, Nebraska, South Dakota or North Dakota. PIM Members and their employee’s families receive priority when they submit an application. The scholarship application can be found at www.pimw.org/scholarships/.

HELP THE STUDENTS - PIM Education Foundation is managing the Duane Pogue Memorial Scholarship Fund. If you wish to join in on supporting young talent through Duane’s Memorial Scholarship fund, please send checks made out to PIM Education Foundation and send the check to: PIM Education Foundation – 1300 Godward St NE, Ste 2650, Minneapolis, MN 55413. Please identify in check memo line – Duane Pogue Memorial Scholarship Fund.

IN MEMORIAM - Duane Roger Pogue, 79, of Minneapolis passed away on March 31, 2018. He will be dearly missed and forever remembered in all of our hearts. He was a wonderful partner and husband to his wife of 33 years, Kim. He was a devoted father to his children, Adam and Elizabeth Pogue, Michael Pogue and Debra Mixon, and grandchildren Anna, Julia, Allie and Maggie.

Deadline for the May issue is April 15th

T H E L E A D I N G I N D E P E N D E N T PA P E R D I S T R I B U TO R

s i n c e 1 8 5 9

PAPER

ENVELOPES

DIGITAL SUBSTRATES

CUSTOM SHEETING

AVAILABLE!

41 Northern Stacks Dr. | Fridley, MN 55421 | 651.634.0024Learn more online at LindenmeyrMunroe.com

More information & registration - www.pimw.org/events

Join us for an exciting day of golf, prizes, networking and fun! PIM hosts golf tournaments in three different locals, so find the closest location, grab your clubs, assemble a team and get out to the course.

2019 PIM GOLF OUTINGS

Iowa Golf Outing -WHEN: Thursday, June 6, 2019 TIME: 11:30 AM- 6:00 PMWHERE: Tournament Club of Iowa, 1000 Tradition Dr., Polk City, IA 50226

Minnesota Golf Outing - WHEN: Thursday, August 8, 2019 TIME: 11:00 AM- 8:00 PMWHERE: Bunker Hills Golf Club, 12800 Bunker Prairie Rd., Coon Rapids, MN 55448

Nebraska Golf Outing - WHEN: Wednesday, August 21, 2019TIME: 11:30 AM- 8:00 PMWHERE: Tiburon Golf Course, 10302 South 168th St., Omaha, NE 68136

Do you have an itch to go fishing for Walleye? Travel to the Arrowwood Resorts Cedar Shores to test your skills and fish with your industry peers in the 32nd Annual PIM Education Foundation Walleye Fishing Tournament.

WHAT: PIM Education Foundation Walleye Fishing TournamentWHEN: May 17 - 18, 2019WHERE: Arrowwood Resort Cedar Shore, Oacoma, SD

All you need is a boat, captain, and fishing mate! Trophies will be awarded to each team member for first, second, and third place finishes.

A block of rooms has been reserved at the Arrowwood Resort Cedar Shore. You have until April 17th to book your room, to reserve your room call 605.734.6376.

Thank you to the Midstates Group for donating the printing and mailing of the marketing pieces for this event as well as sponsoring the trophies.

2019 PIM FISHING TOURNAMENT

Events &Networking

Get ready for PIM's 2019 Spring & Summer events!

Sponsorship opportunities are available for both events!

direct marketing - pimw.org · 200k free color clicks or 90 days whichever occurs irst receive a...

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