direct mail portfolio piece front
DESCRIPTION
Front of one of the layouts I created to implement an effective IMC campaign for Upper Limits Rock Climbing Gym & Pro Shop.TRANSCRIPT
![Page 1: Direct Mail Portfolio Piece Front](https://reader036.vdocuments.us/reader036/viewer/2022080212/5599f0df1a28abfa1a8b47bd/html5/thumbnails/1.jpg)
This layout has great �exibility, but I see at as more of
an outdoor piece, such as a vinyl weather-proof
adhesive that sticks to the ground. This is more a
general awareness piece, but very much targets
college students, using a picture of a college-aged
student. The picture draws your attention to read
down the page, picking up important information
along the way. The surrounding caribineer draws
attention itself but brings viewers into the inner part
of the layout with all the content. The color scheme
resembles that of Upper Limits, utilizing the colors in
the logo throughout the layout.
1304 W Washington St in BloomingtonLOOK FOR THE SILOS!
20,000 square feet of climbing surface
Classes and programs available for every age and type of group
Climbing routes ranging from beginner to advanced levels
AFFORDABLE FUN FOR ALL