direct mail portfolio piece front

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1304 W Washington St in Bloomington LOOK FOR THE SILOS! 20,000 square feet of climbing surface Classes and programs available for every age and type of group Climbing routes ranging from beginner to advanced levels AFFORDABLE FUN FOR ALL

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Front of one of the layouts I created to implement an effective IMC campaign for Upper Limits Rock Climbing Gym & Pro Shop.

TRANSCRIPT

Page 1: Direct Mail Portfolio Piece  Front

This layout has great �exibility, but I see at as more of

an outdoor piece, such as a vinyl weather-proof

adhesive that sticks to the ground. This is more a

general awareness piece, but very much targets

college students, using a picture of a college-aged

student. The picture draws your attention to read

down the page, picking up important information

along the way. The surrounding caribineer draws

attention itself but brings viewers into the inner part

of the layout with all the content. The color scheme

resembles that of Upper Limits, utilizing the colors in

the logo throughout the layout.

1304 W Washington St in BloomingtonLOOK FOR THE SILOS!

20,000 square feet of climbing surface

Classes and programs available for every age and type of group

Climbing routes ranging from beginner to advanced levels

AFFORDABLE FUN FOR ALL