direct logic solutions capabilities

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Capabilities PresentationCapabilitiesNed Barrett - President

Database Marketing Services Presentation

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Direct Logic Overview || Our Mission

Direct Logic’s Mission is to create successful one-to-one marketing programs that allow our clients to take advantage of the huge potential of direct-to-consumer marketing. We combine traditional business approaches with the latest marketing technologies to produce outstanding results.

There are many technology providers and consultants who claim to do what we do but we know of no firm that brings all the elements together into one, powerful practice.


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World-class websites that attract and build audiences. Powerful search engine marketing programs that ensure high consumers visibility for your brands. Best-practice tools and techniques for building databases of prospects and customers. Highly effective one-to-one marketing communications such as e-mail, online promotions and

catalogs. Advanced analytics that prove the ROI of every program or business we develop.

Direct Logic Overview || Capabilities and Approaches

Our senior management cut its teeth on one-to-one marketing managing the in the direct marketing era and honed its skills to perfection in the Internet age. Creating highly successful one-to-one marketing programs is our life’s work.

We do this by leveraging a variety of technology tools and best practices to unleash the true potential of your organization’s one-to-one marketing program.


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Our diverse client engagements provide us with unique experiences and perspectives on best-practice online marketing.

Direct Logic Overview || Some of Our Clients


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Direct Logic Overview || Selected Case Studies

Implemented new fan gathering initiatives like online promotions, pay-per-click advertising and advanced e-mail to dramatically grow the Chicago Bears Pro Shop database and e-commerce sales.

Created a sophisticated process for growing the Discover business among small to medium sized merchants leveraging banking partners.

Developed and maintain a retail software solution for 20,000 florists that integrates FTD corporate data, individual store data, product data and customer information to produce rich marketing and sales information.

Leveraged the power of beloved toy brands with our internet marketing technologies to build the fastest growing direct-to-consumer toy business in the world and implemented strategies that simultaneously contributed to the growth of traditional retail.

Welcome message

Behavior Driven

Product Suggestio

ns

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Direct Logic’s web design team builds websites that have all of the current best practices baked into them. We study the most successful sites and incorporate the visual design , navigation elements and shopping cart flow patterns that are currently producing the best results. We also incorporate search engine best practices into every site we create.

Best-practices websites deliver more sales and higher conversion rates and act as a major new client generator.

Stored Wish List

Global Shopping

Cart

Phone Ordering High On Page

Search Bar

Safe Shoppin

g Callouts

Quick Order/Express Entry Feature

Direct Logic Overview || Website Design & Development


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Another specialty of DLS is Search Engine Optimization (SEO). Since online search is the number 1 way that people search for anything, effective SEO is a critical element in new client acquisition.

We help clients with a range of disciplines that get their sites ranked naturally high on all of the search engines.

Even with good website design, there is still optimization that can be done to improve search rankings.

Our team’s SEO discipline can easily integrate with your web designers in a powerful new combination.

Direct Logic Overview || Search Engine Optimization


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DLS is a Premier Google advertising partner which is a result of our implementing high value, best practices PPC programs for our clients.

Our Google partnership also means that our clients get to use advanced Google tools months before they are released to the general online marketing community.

And it doesn’t end with Google. We have extensive relationships with Bing/Yahoo, ASK Facebook, YouTube and the comparison shopping sites.

We have refined our PPC analytics to the point that we can generate sales for our clients at any advertising level that meets their budget.

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Direct Logic Overview || Pay-Per-Click Advertising


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We manage complex database processes for many of our clients. New client generating media is the first step, but once consumers hit a website, it is critical that they be captured through registration or purchase.

We help our clients design online registration processes that are customer-friendly but which also gather the optimal amount of information for future marketing.

Direct Logic Overview || Advanced Customer Registrations


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New registrants or buyers are then entered directly into our client databases where list hygiene will be performed and they will be made ready for marketing activities. Client information can then be accessed by our analysts and our clients through simple yet robust database selection and query tools.

Direct Logic Overview || Consumer Databases


e-mail, direct mail and catalogs are all effective communication tools that establish and maintain productive dialogs with your customers and prospects.

Leveraging our client’s Knowledge Base, we use these vehicles to drive closer relationships between client and consumer that result in increased sales and profits.

Direct Logic Overview || Powerful 2-Way Communication Streams

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Direct Logic specializes in full-service e-mail program management where we will perform all of the necessary services on our client’s behalf.

We believe that this is the most effective means of e-mail management for busy marketing managers. The reason for this is that the e-mail world has become increasingly complicated over the past couple of years. There are now many more things that marketers have to do in order to achieve maximum delivery of their campaigns.

The process is simple. We build creative, or take the creative the client provides, bake in the best practices and send. All the client needs to do is approve the e-mail before it is sent. It is that simple.

In terms of mailing, we use state-of-the-art sending routines:

►Port 25 e-mail sending software customized to meet DLS data gathering requirements.

►Extensive pre-launch spam and creative integrity testing.

►30 plus test accounts across various ISPs to make sure mail is arriving intact.

► Compliant with all authentication and sending protocols.

DLS can take care of all of the details in this ever-changing landscape so that you don’t have to.

Direct Logic Overview || Full Service e-mail Management


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Direct Logic has a full-service in-house creative agency that includes designers and copywriters who are skilled in traditional advertising and new media. Our designers bring a diverse set of creative skills to every project and specialize in developing high impact e-mails for any client need.

Direct Logic Overview || e-mail Creative


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We help our clients develop e-newsletters that present a wide variety of content in a way that is inviting and that drives above average response.

Direct Logic Overview || e-Newsletters


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Many of our clients use us to produce triggered e-mails that get sent to customers based on a specific transactional or relationship event. These events can include registering on a site, a birthday, the purchase of a specific product or any other customer action or attribute you can think of.

Ability to include personalized text.

Product offers that match the person’s interests

Incorporation of other brands that our research shows they may like or that the client wants to push

Direct Logic Overview || Triggered e-mail


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Speaking to your customers about their specific needs and desires is the ultimate in one-to-one communications.

Direct Logic specializes in creating database driven e-mail programs that serve up custom content to consumers.

By marrying profile data, purchase activity and web surfing behavior, we learn a great deal about what a customer wants. Pairing that information with the products that they want results in the most successful e-mail campaigns.

Direct Logic Overview || Dynamic One-to-One e-mails

The resulting campaigns deliver individualized e-mails to every person on your list. Pure magic!


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For our clients who are driving their customers to retail, we build e-mails based on their in-store promotions.

For some, the e-mails contain coupons that the customer can redeem at their favorite retail location.

By using dynamically generated bar codes and other techniques, we can provide 360 tracking of the customer from click to purchase and from initial acquisition cost to final profit.

Direct Logic Overview || Drive to Retail e-mail


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Direct Logic Overview || Loyalty Programs

DLS has extensive experience with loyalty programs and has begun to build these programs for its clients.


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With our DirectClick™ Visitor Behavior Reporting, clients can follow an individual user’s click activity through the e-mail through their navigation on their site.

This extraordinarily powerful technology allows our clients to deliver highly targeted communications that produce higher response and conversion rates.

Take-Away

DirectClick provides clients with

the intelligence to target individual

consumers based on their web visits.

Direct Logic Overview || DirectClick™ Visitor Behavior Reporting


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Online promotions are one of the most powerful ways to grow a company’s database of enthusiasts. DLS has years of experience building exciting online promotions that engage consumers and build databases that drive sales.

We also incorporate viral elements into our promotions that dramatically expand the reach for our clients.

Direct Logic Overview || Online Promotions - a Wealth of Experience


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Our team uses a range of social and viral marketing techniques to generate new sales and to connect with existing customers. These techniques are still in their infancy but are steadily increasing in importance in the online marketing mix.

Direct Logic Overview || Viral Marketing


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Besides offering our proprietary Revelation™ Data Warehouse, we also perform database analytics for customers.

Please note that all of the data is disguised.

Direct Logic Overview || Database Analytics


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Direct Logic Overview || e-mail Reporting

E-mail reporting is some of the most fundamental reporting we offer. Our real-time reporting provides marketers with all of the metrics they need to effectively analyze their campaigns.

We offer a number of query and sorting tools to refine your results reporting. You can also review the most granular click and delivery information about a campaign to be able to refine your program any way you want.


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ID Rank Link Clicks Per Total Per CircUnique Clicks Per Total Per Circ

44,517 1 p502a - text 240 31.75% 3.66% 236 42.83% 3.60%

44,518 2 p502b 161 21.30% 2.45% 150 27.22% 2.29%

44,520 3 p502c - text 103 13.62% 1.57% 94 17.06% 1.43%

44,521 4 p502d - image 54 7.14% 0.82% 46 8.35% 0.70%

44,524 5 p502e - text 39 5.16% 0.59% 38 6.90% 0.58%

44,522 6 p502d - text 33 4.37% 0.50% 30 5.44% 0.46%

44,516 7 p502a - image 28 3.70% 0.43% 25 4.54% 0.38%

44,515 8 Pro Studio Edition 19 2.51% 0.29% 17 3.09% 0.26%

44,519 9 p502c - image 14 1.85% 0.21% 13 2.36% 0.20%

44,523 10 p502e - image 14 1.85% 0.21% 14 2.54% 0.21%

44,528 11 Disc Makers Home 11 1.46% 0.17% 11 2.00% 0.17%

44,514 12 View Online 10 1.32% 0.15% 10 1.81% 0.15%

44,527 13 Optout 10 1.32% 0.15% 8 1.45% 0.12%

44,526 14 p502f - text 6 0.79% 0.09% 6 1.09% 0.09%

44,529 15 Request 6 0.79% 0.09% 6 1.09% 0.09%

44,531 16 Locations 5 0.66% 0.08% 5 0.91% 0.08%

44,530 17 Music Contact 2 0.26% 0.03% 1 0.18% 0.02%

44,525 18 p502f - image 1 0.13% 0.02% 1 0.18% 0.02%

Totals 756 100.00% 11.52% 551 100.00% 8.40%

Direct Logic, Inc.

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Our custom “Hot Spot” analysis shows where the most consumer interest is being generated within each e-mail.

Take-Away

We will focus on the constant improvement of your e-mails, which will result in higher open rates, more clicks

and improved sales.

Direct Logic Overview || e-mail Hot Spot Analysis


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The DirectIntegration™ campaign management, forecasting and analytic software suite offers incredibly accurate product level forecasts for each of the channels you promote in. DI™ does more than forecast all your product demand. It also produces list analyses, detailed P&Ls, inventory utilization reports and deep analysis of your entire direct business.

Direct Logic Overview || Multi-Channel Forecasting


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For our e-commerce clients, DLS works with a group of best-practices, third-party fulfillment and customer service partners. These partners were chosen based on their qualifications for the following services:

High-volume order processing

Customer service staff that can integrated with our client’s existing consumer affairs staff

Advanced picking, packing and shipping routines

Multiple daily shipping runs

Real-time inventory management

Deep postal discounts through volume delivery

Secure locations and FDA approval for food items

By identifying best-of-breed service providers, our clients experience flawless execution of their direct-to-consumer operations.

Direct Logic Overview || Customer Service & Fulfillment


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Direct Logic Overview || Contact Information

We thank you for the opportunity to discuss your needs and business objectives. Whether you utilize our full-service offerings, or engage us a la carte, you will find enormous value in our services because we measure your progress at every step.

When you partner with Direct Logic you partner with a team that loves what it does and is passionate about your success..

Please contact Ned Barrett at:

P: (856) 222-0725

M: (856) 465-6300

[email protected]

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