Direct from the nation’s most prominent residential designers and architects comes

an unmatched new home plan magazine bursting with superior designs and

information for today’s homebuyers and their lifestyles!

Vibrant, exciting and personal, this new magazine showcases distinguished home plans from the nation’stop award-winning designers and architects. From cozy cottages to exquisite estates, this glossy, full-colorpublication includes designs that reflect a broad range of styles and square-footages, appealing to a widevariety of preferences and budgets. Readers not only discover over 160 home plans in each issue, theytake a photo tour of several beautifully designed and decorated homes, and receive behind–the–scenesinsights straight from the designers, which aids in the homebuying and building process.

The Feature section presents numerous tours of homes with full-color exterior and interior photographs ofkitchens, great rooms, porches and more. Through helpful text and photos, readers discover informative,lifestyle-oriented articles that cover a variety of topics that arise in the process of choosing a plan, buildinga home, product selection and more. The Plans section offers 160 home designs in a multitude of styles —Traditional, Coastal, Country, European, Craftsman and more — complete with floorplans, front renderings,plan specifications and rear renderings when available. The Order section explains what a set of plansincludes and allows readers to order study sets or complete working drawings for every design shown in themagazine. Direct from the creators, in one brilliant package, are premium home plans from the nation’sleading residential designers and architects!

Features: Over 48 pages of stunning photographed homes with informative articles

Plans: Over 160 color home plans in different styles drawn by top designers

Sizes: Homes range from intimate 1200 square-foot bungalows to 4000+ square-foot lavish manors

Benefits: This magazine will allow readers to discover homes that reflect their personalities, elevate theirlifestyles and blend with their environment. As added value, readers receive guidance from those whoknow homes best — the designers and architects who created them. By presenting beautiful decors, lushlandscapes and leading technology, this magazine serves as an ideabook to spark reader imaginations.It also serves as a beautiful color catalog from which to order quality blueprints and study plans.

"In Every Issue""In Every Issue"

DemographicsUnique in approach, Designer Dream Homes™ Magazine elevates the home plan genre by establishing a direct connection between the nation’s most renowned designers and the homebuying public.This beautiful new magazine allows designers to offer the best in superior living through house design while providing valuable information to guide homebuyers in their decision-making process. Committed to bringing its readers the best in architecture, style and product possibilities, Designer Dream Homes™Magazine caters to today’s lifestyles, delivering a highly targeted readership of mid-level to high-end custom homebuyers throughout the United States and Canada.

Demographics

• Age of Magazine/Blueprint BuyerUnder 30 8%30 to 34 11%35 to 39 17%40 to 44 17%45 to 49 11%50 to 54 10%55 to 59 11%60 to 64 6%Mean 45.5 years oldMedian 40.3 years old

• Marital StatusMarried 88%Single 7%Widowed/Divorced 5%

• Gender of Home Plans Magazine BuyerFemales 56%Male 44%

• Gender of Home Plans Blueprint BuyerMale 56%Female 44%

• EducationHigh School Or Less 21%Attended College 24%Graduated College 35%Post-Graduate Study 20%

• Annual Household IncomeUnder $50,000 4%50,000 to 74,999 9%75,000 to 99,999 21%100,000 to 124,999 23%125,000 to 149,999 18%150,000 to 174,999 11%175,000 to 199,999 8%Over $200,000 6%Mean $109,122Median $96,331

• Size of Household (Median) 1.7 individuals

• Customer Building Timetable1 year or less before customer plans to build 94%

Own or plan to purchase a building site before they decide on a plan or designer 69%

Plan to build within one year of the blueprint plan purchase 75%

• Approximate Dollar Value of Homebuilding Budget(Excluding Land)Less than $149,000 6%150,000 to 249,999 17%250,000 to 349,999 23%350,000 to 450,000 35%Over $450,000 19%Mean $467,022Median $384,032

TARGET AUDIENCE

SOURCE: Southern Floor Plans and Florida Floor Plans media studies,plus industry demographics

Circulation: National distribution to key retail establishments.

Bookstores: Barnes & Noble • B. Dalton Bookseller • Books-A-Million • Borders

• Brentanos • Follett • Hasting • Media Play • Waldenbooks

Supermarkets: Albertson’s • Bi-Lo • Bruno’s • Giant Eagle • Harris Teeter

• Kash ‘n Karry • Krogers • Meijer • Publix • Safeway • Waldbaums • Winn-Dixie

Drugstores/Mass Merchandisers: Eckerd • K-Mart • Walgreens • Walmart

Home Improvement Centers: Home Depot • Lowes

• 75,000 initial distribution first issue

• 150,000 future target distribution

Frequency: • On Sale Dates: January, April, July and October

Retail Price: • $9.95 US; $12.95 Canada

Trim Size: • 8.25" w x 10.75" h

Page Count: • 224 page range

Content: • Feature section, presenting 48 pages of full-color, high-style home

photography with informative, lifestyle-oriented copy

• 160 full-color plans section, highlighting front renderings, plan specifications

and numerous rear renderings

Cover: • Full-color, full-bleed covers, exhibiting exceptional houses

Cover Lines: • Each issue showcases top designer names on the cover, along with

compelling feature blurbs.

Website: www.designerdreamhomes.net

CirculationCirculation

ContributorsContributorsFrank Betz Associates• After graduating from The Southern Institute of Technology in 1975 with a double major in Architectureand Civil Engineering Frank Betz founded Frank Betz Associates, Inc., in 1976. In the beginning Frank BetzAssociates, Inc., concentrated on developing custom plans for the speculative builder. Over the years,Frank Betz Associates, Inc., has grown to be one of the nation’s leading home plan designers, providingplans and products to builders and consumers alike. Having adopted a unique design style that combinesbeauty and elegance with affordability, the company assures solid profit margins for builders and savings toconsumers. Embracing and perfecting the Traditional style, Frank Betz Associates, Inc., has a highly talenteddesign staff that focuses on the latest trends in everyday living. Their knowledge of effective home plandesign has brought the company much success, receiving Builder® Magazine’s top selling designeraward numerous times, along with many “Best of Show” awards from nationwide Parade of Homes events.Renowned and respected, Frank Betz is proud to be recognized as a leader in the home plan industry.

Donald A. Gardner, AIA, NCARB• After graduating with a Bachelor of Architecture degree, serving in the Army Corps of Engineers andbecoming a registered architect, Don gained experience in commercial, institutional, industrial and residential design. Recognizing his talents and interests were in residential design, he founded Donald A.Gardner Architects, Inc., in 1978. Now known as the nation’s leading residential architect with over 100,000housing units built nationwide and in 18 vastly different countries, Don has revolutionized the pre-designedhouse plan industry by offering beautiful, family-efficient home plans that accommodate busy lifestyles and changing needs. As CEO and Chairman, Don has led his firm in achieving countless awards, whileappearing in numerous national publications. Aside from being an expert speaker on a variety of housingtopics, Don has grown his architectural company into a full-service firm and additionally established severalsuccessful companies, including a multi-state design/build firm and a copyright protection business.

Dan F. Sater II, AIBD• Dan F. Sater II, AIBD, President of The Sater Design Collection, Inc., has established a reputation for innovative residential design in his 25 year career, designing literally thousands of distinctive homes throughout the US and abroad. This reputation is evident with over 300 regional and national design awardsto his credit, making The Sater Design Collection one of America’s most recognized design firms. Dan hasbeen retained by some of America’s most prominent corporate CEOs and entertainers, and has designedhomes for clients all over the world. His plans are also featured in many national publications. Dan hasserved as a national officer and has spoken in behalf of the American Institute of Building Design on anational level. Dan’s unique designs specialize in view-oriented homes that achieve a sense of openness,with a focus on the relationship of the home to the site and natural surroundings, creating a feeling ofwarmth, livability and casual sophistication. Paying close attention to detail, proportion and scale, The SaterDesign Collection creates an unmatched sense of place, with each room having its own special characterand vantage point. This philosophy is manifested in reflected ceiling plans, lighting plans and rich interiorarchitectural detailing. It’s all this and more that make a Sater Design Collection home truly innovative.

HDA, INC. (Home Design Alternatives)• HDA, Inc. is a privately held corporation that was founded in 1983 by Robert

Ketterer and George Bearer. The company began as a publisher of stock home plans.In 1997, HDA acquired the assets of National Plan Service, the industry’s oldest distribu-tor of publications to the home improvement channel. The synergies created by thismerger established HDA as one of America’s leading providers of home plans andbrand-name media products. In 2000, HDA acquired a full-service distribution compa-ny, Foster & Hunt Marketing Services, Inc.

• Lawrence Rigg, HDA’s premier in-house designer, has over 40 years of expertise inresidential design. His family was in the homebuilding trade and his experience includes25 years with a prominent St. Louis architect/homebuilder and eight years with success-ful architectural firms on the East Coast and in the Midwest. During his 10-year partner-ship with HDA, Rigg has created a portfolio of over 200 innovative home designs.

Living Concepts• Based in Charlotte, NC, Living Concepts was founded by partners Frank Snodgrass,

Chris Boush, Kim Bunting and Derik Boush. Innovative and versatile, the diversified staffof Living Concepts is no more limited by the architectural styles of its design than bytalent. It is equally adept at creating plans ranging from traditional to classical toEuropean — all with the special flair for which the firm has become known. With exten-sive travel and research across the country, the design team at Living Concepts keepstheir plans fresh by frequently looking for different styles and new ideas. The thousandsof home plans in the firm’s inventory are characterized by open living areas, vaultedceilings, columned entries and expansive areas of glass. Living Concepts specializes inhomes for golf course and lakefront communities and designs that take full advantageof outside views.

William Poole Designs• William Poole’s success has come from his ability to translate dreams into home

and place. Though some may feel that his work is centered around Southern classics,his range of architectural design is broad and both captures and encompasses theinfluences and essences of New England Colonial, West Indies, Palladian, Victorian,Georgian, Italianate, French Country and even contemporary design.

• Poole’s work, which does not so much break new ground as reinvent the past, hasgained him national acclaim. In 1993, Poole relocated his firm from Raleigh, NC, to thehistoric district of Wilmington, NC. There, he lives and works — designing classical homesand furnishings inspired by yesterday, that work for today and will be the choice oftomorrow.

Contributing DesignersContributing Designers

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Creative Services not included in space rates. See our current rate sheet or consult with yourAccount Executive for specification details.

Agency CommissionSubtract 15% from gross rate (Agency commission is not applicable if materials supplied are not plate-ready.)

Advertiser and Advertising Agency are jointly and severally liable for all monies due andpayable to Designs Direct Publishing, LLC pursuant to this order, including all costs, attorney’sfees and expenses incurred in collection thereof.

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Please make checks payable to:Designs Direct Publishing, LLC3208-C E. Colonial Drive, #314Orlando, Florida 32803

SEE TERMS AND CONDITIONS ON REVERSE. 9/01/03

Fax to: Jennifer Jeffries

864-770-0293

This agreement is between Designs Direct Publishing, LLC and/or its assigns of 3208-C E. Colonial Drive, #314, Orlando, Florida 32803, andthe above named client for advertising in Designer Dream Homes™ magazine for the agreed upon number of issues.

All new advertising contracts require pre-payment for the first publication and upon approval, subsequent advertisements shall be billed issue by issue, due and payable on the first of the publication month. Frequency discounts are based on completing the entireagreement; if entire agreement is not fulfilled, client agrees the rate due shall be based on the highest earned rate.

If publisher is to provide production on any advertisement, production charges shall be billed according to current rate sheet. All materials,artwork and/or photography provided to publisher by client shall be the property of the client with copyright and publisher ownership,and client agrees to hold publisher harmless in any copyright dispute.

Publisher’s responsibility and liability for errors and/or omissions shall be limited to either re-running the ad or crediting advertiser for the portion of the ad in error and shall only apply to display advertisements. Permission is hereby given to use any art in Designs DirectPublishing, LLC and/or Designer Dream Homes™ promotional materials. Publisher reserves the right to review all advertising and reject anyads not in keeping with the spirit and editorial content of the magazine and which, in the publisher’s opinion, violate standards of tasteand decency.

If production is provided by Designs Direct Publishing, LLC, proof copies of new ads will be faxed to client prior to publication. Client agreesto return approved proof, with corrections, within 48 hours or publisher may run the ad “as-is.” Client will notify Account Executive of adchanges via fax prior to the deadline for that issue.

This agreement is non-cancelable by client unless otherwise specifically noted herein. All correspondence, corrections and notificationmust be received by publisher prior to deadline for the following issue. Cancellation and/or suspension of this agreement by publisher renders the balance of the agreement null and void and earned rates shall apply.

If publisher is compelled to institute collection procedures or legal actions to enforce any of its rights under this agreement, Designs DirectPublishing, LLC shall be entitled to recover from advertiser all costs thereof, including but not limited to, reasonable attorney’s fees,collection agency fees and 18% annual interest on amounts past due.

TERMS AND CONDITIONS

February 2005 Homes to Fall in Love With On-Sale 1/25/05This issue focuses on all in the details that make each home a special, beloved place: staircases, fireplaces,molding, windows and other rich amenities. Readers will also learn about popular modifications that can bemade to customize their stock home plans. As with every issue, the nation’s leading designers present over 160full-color home plans — each with glamourous interior and exterior features.

April 2005 Designer’s Choice On-Sale 3/1/05This issue gives readers access to the designer’s minds through their top personal picks from their portfolios.With over 160 bestsellers that are signature of each designer, along with designer interviews and informativearticles, this all-star issue is an insider’s guide to the choosing, buying and building process. Also covered arepopular upgrades (such as flooring, countertops and cabinetry).

June 2005 Exciting Exteriors On-Sale 5/3/05This issue showcases exciting home exteriors, with emphasis on intriguing new products for the home, includingstone, roofing options, doors and garages. Landscaping products and design — just in time for summer plan-ning — will also be covered. Over 160 full-color home plans, each with an intriguing Craftsman, Traditional,Country, European or Mediterranean flair, will be featured.

August 2005 Kitchen & Bath On-Sale 7/5/05This issue promotes new trends in kitchen and bath design, and focuses on how to have the room of yourdreams — complete with spa tubs that indulge and kitchen spaces that provide beauty and functionality.Over 160 full-color home plans show the latest and greatest in gourmet kitchens and luxurious baths. Minithemes include utility areas and custom amenities.

October 2005 Interesting Interiors On-Sale 9/6/05This issue focuses on current trends in interior design, including color palettes, furnishings and themes. Alsoincluded are valuable tips on designing elegant yet comfortable rooms. With over 160 full-color home plansthat feature openness, lighting, volume ceilings and flexible spaces, this issue promises to be a favorite amonghome plan buyers. Mini themes include paint and custom finishes and lighting options.

December 2005 Homes for the Future On-Sale 11/8/05This issue emphasizes the home of the future — complete with smart wiring, energy efficiency, state-of-the-artappliances and the latest technology. Also featured are hot products in home building, including new trends ininsulation, floor truss systems and re-engineered wood. With over 160 full-color plans that encourage efficiency,promote togetherness, invite entertaining and support relaxation, this issue has something for everyone.

Editorial themes are subject to change without notice.

Magazine Editorial CalenderMagazine Editorial Calender

AD RATESCover: 1x 2x 3x 4x 5x 6x1) Cover (inside) $9400 $7802 $6476 $5440 $4596 $39532) Cover (RR inside) 8400 6972 5787 4861 4107 35323) Cover (inside back) 9400 7802 6476 5440 4596 39534) Cover (back) 10,000 8300 6889 5787 4890 4205

Four-Color Display: 1x 2x 3x 4x 5x 6x1) Full Page $6400 $5312 $4409 $3704 $3129 $26912) Half Page 4630 3843 3190 2679 2264 19473) Quarter Page 3391 2815 2336 1962 1658 1426

Spreads: 1x 2x 3x 4x 5x 6x 1) 8 page $31,016 $25,743 $21,367 $17,948 $15,166 $13,0432) 4 page 20,445 16,969 14,085 11,831 9997 85983) 2 page 11,120 9230 7661 6435 5437 4676

CLOSING DATESIssue Feb ‘05 April ‘05 June ‘05 Aug ‘05 Oct ‘05 Dec ‘05

• AdvertisingMaterials deadline 11/10/04 01/05/05 03/09/05 05/11/05 07/13/05 09/14/05

PRODUCTION RATESFor ads designed or modified by publisher, charge is 15% agency fee. Please call for details.

• Send Materials ToDesigner Dream Homes™ MagazineAttention: Editor150 Executive Center Drive, Suite 215Greenville, SC 29615

• Advertising ContactJennifer JeffriesAdvertising Sales Director864.770.7400 x334jjeffries@designsdirect.com

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