diploma in web development part i - amazon s3 · julian quirke introduction to web development web...

INTRODUCTION TO WEB DEVELOPMENTJulian QuirkeWeb Development Educator

Diploma in Web Development – Part I

Presented by:

Oisin FeelyMAD Educator

Lesson 8

Inbound Marketing & SEO


Lesson 7 Recap

Generating Revenue

Choosing a Revenue Model

Ad-Supported Websites

Payment Portals & Security

Summary

Q&A


Inbound Marketing & SEO

Generating an Organic User Flow

Semantic HTML & SEO

Data Analysis & Google AdWords

Summary

Q&A

Today’s Lesson


Let’s Begin!



What is an Organic User Flow?

A natural flow of visitors through your website



How to Generate an Organic User Flow?

SEO Optimization

Keywords

Semantic HTML



Other Options for User Flow

-Blogs

-Social media

-Affiliate Programs

-Marketing

-Ads

-Pay for users

Organic/Free Non-Organic/Paid


Semantic HTML & SEO

What is SEO?Search Engine Optimization is the process of maximizing the number of vistors to a website by ensuring the website appears high on a search

engine result list

How is done? This is done through:

Keywords Semantic HTML


Semantic HTML & SEO

KeywordsA keyword is a term used to match with the query a person enters into a

search engine

Keywords generally appear as search phrases that are 2-5 words long

Include keywords that users would use to search your website in your website


Semantic HTML & SEO

Semantic HTML

Semantics is the branch of linguistics and logic concerned with meaning


Semantic HTML & SEO

Semantic HTMLIs the use of HTML mark-up to reinforce the meaningof the information in webpages and web applications rather than merely to define its presentation or look


Semantic HTML & SEOSemantic HTML

Allows user agents to understand the purpose of content Website Crawlers

Has actually been used since inception of HTML Title element

Emphasis element



HTML5:

Introduced many new and useful semantic tags

Use instead of div element where applicable

Semantic tags should clearly define the content they contain

In other words should give meaning to the content


HTML: A Container for ContentCommon Semantic HTML5 Tags


Semantic HTML & SEO

Header

Nav

Section

Aside

Article

Footer

Semantic Tags:

Only use where they give meaning to the content

Use where meaning is needed for the content

Semantics is for giving meaning


Semantic HTML & SEO

<div id=“header>

<div id=“nav”>

<div id=“section”><div id= “aside”>

<div id=“article”>

<div id=“footer”>

Before Semantic Tags

People used divs and ids

These ids had no meaning, could be arbitrary and were only used as identifiers for styling purposes



HTML5:

H1-H6

<abbr>

<b>

<em>

<q>

https://developer.mozilla.org/en/docs/Web/HTML/Element

https://developer.mozilla.org/en/docs/Web/HTML/Element



Data AnalysisData Analysis is the process of systematically applying

statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.



Why is Data Analysis Important?Know what content is working

Understand where your customers come from

You can track their behaviour on your site

You can track number of conversions

See the number of sales

Make changes to:

Your revenue model

Your website

Your content

Based on this information



Google AdWords



Google AdWords

Advertising service offered by Google to businesses wanting to display ads on Google


Customise your data

Conversion tracking

Top performers

Search term

report


Google AdWords

Why should we use Adwords?

-Search Term Reports

-Conversion Tracking

-Top Performers

-Customize your Data



Google Analytics

Googles Tool

-HeatMaps

-Demographics

-Understand your Users

https://heatmap.me/



Rewards of Data AnalysisReal-time understanding of your websites performance.

An honest understanding of the costs and benefits of your marketing

The ability to optimise campaigns before they begin or while they are ongoing.

Allows your website and marketing efforts to reach their full potential.

Allow you to shape your social media posting times, content

Make informed decisions.

Congratulations!

You have successfully startedyour journey as a Web Developer!

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