dior boutique_brand analysis

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Christian Dior Subject: Interior Design Teacher: Marcella Bricchi By: Ana Ezpeleta Gonzalez Class: OIE 192

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A Brand analysis was made of Dior so as to be able to understand the brand to develop a concept for the store.

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Page 1: Dior Boutique_Brand Analysis

Christian Dior

Subject: Interior DesignTeacher: Marcella BricchiBy: Ana Ezpeleta GonzalezClass: OIE 192

Page 2: Dior Boutique_Brand Analysis

Christian DiorCreated his first collection in 1947.His first collection was a success as he imposed the New Look.

New Look & Tailleur VarRevolutionalized the fashion world.The women’s skirt was made longer, 40 cm above the floor.

His first collection’sAll of them were innovative, and his catwalk was the most awaited event of the year.

Licensing in 1949He was the first Designer that started to licence the production of his accessories to other companies.

Page 3: Dior Boutique_Brand Analysis

Av. Montaigne Nº 30Dior’s Atelier scince 1947. It was in a hotel and now has become a historic building.Catwalks were held here during Christian Dior’s life.It was decorated by Victor Grand Piere. He used the Loius XVI chairs which are still present in the Atelier. He also used 56 different shades of gray within the Atelier.

ParisCity where the Dior brand was born.At that time ist was the centre of fashion. And still today it is the last city for fashion shows, because of this reason.

Rene GruauIllustrator for Dior, he was the one that best represented Dior.

Page 4: Dior Boutique_Brand Analysis

Yves Saint LaurentBecame Dior’s art director in 1957 when Christian Dior died of a heart attack.He designed 6 collections for the brand.He made the clothes more comfortable.

Marc BohanBecame Dior’s art director in 1961 and remained there for 30 years.He designed clothes for all of the princesses and high-class women.

Gianfranco FerréBecame Dior’s art director in 1989.He already had his own Haute-Couture Line.He had studied architecture.His designes were too modern for Dior.

John GallianoBecame Dior’s art director in 1996 and is still in this postition.

Page 5: Dior Boutique_Brand Analysis

John Galliano Dior’s art director since 1996

Born in Gibraltar (1960) to a Gibraltarian father and a Spanish mother. His real name is Juan Carlos Antonio Galliano Guillén, but he is professionaly known as John Galliano.

In 1984, he graduated in fashion design from Central St. Martin’s School of Art and Design with a collection inspired by the French Revolution. he collection, entitled Les Incroyables, received positive reviews and was bought in its entirety by and sold in the London fashion boutique Browns.

He was awarded British Designer of the Year in 1987, 1994 and 1995. In 1997, he shared the award with Alexander McQueen, Galliano’s successor at Givenchy.

Galliano began his own label. Initially, financial backing came from Johan Brun. When this ended, the Danish entrepreneur Peder Bertelsen took over. This agreement finished in 1988 and Galliano sought the backing of German agent Faycal Amor who directed him to set up his base in Paris. Galliano relocated to Paris and held his first show was in 1989 as part of Paris Fashion Week.

In July 1995, he was appointed as the designer of Givenchy by Bernard Arnault owner of luxury goods conglomerate LVMH, thus becoming the first British designer to head a French haute couture house.

On 21 January 1996, Galliano presented his first couture show at the helm of Givenchy at the Stade Francais. The collection received high praise within the fashion media. Less than two years later, on October 14, 1996, LVMH moved Galliano to Christian Dior replacing Italian designer Gianfranco Ferré. His first couture show for Dior coincided with the label’s 50th anniversary, on January 20, 1997.

He has been quoted as identifying his love of theatre and femininity as central to his creations – “my role is to seduce” he has said and went as far as recreating some of Dior’s period clothing for Madonna in the film Evita.

All of his designs are very theatrical and impressive. He is a trend-setter.

Once agian, people are waiting for Dior’s designs to appear. It’s Catwalks are the most awaited walk in fashion.

In 2007, it was the 60th anniversery of the brand and Galliano made a special Haute -Couture collection. In this year, the Atelier house was also renovated, giving a contemporary look to the Luois XVI chairs.

In 2009 the Dior’s catwalks returned to the Maison.

Page 6: Dior Boutique_Brand Analysis

Dior’s most recent collections by John Galliano

Page 7: Dior Boutique_Brand Analysis

Spring Summer 2007 Prêt-a-Porter Spring Summer 2007 Houtre Couture

Page 8: Dior Boutique_Brand Analysis

Autumn Winter 2007-2008 Prêt-a-Porter Spring Summer 2008 Prêt-a-Porter

Page 9: Dior Boutique_Brand Analysis

Spring Summer 2009 Prêt-a-PorterAutumn Winter 2008-2009 Prêt-a-Porter

Page 10: Dior Boutique_Brand Analysis

Spring Summer 2010 Prêt-a-PorterAutumn Winter 2009-2010 Prêt-a-Porter

Page 11: Dior Boutique_Brand Analysis

Dior’s Product Portfolio

Page 12: Dior Boutique_Brand Analysis

Prêt-a-PorterHautre Couture Dior Homme Accessories

Page 13: Dior Boutique_Brand Analysis

WomenFragrances

MenFragrances Make-up Women

CosmeticsMen

Cosmetics Lengerie Baby Dior Dior Phone

Page 14: Dior Boutique_Brand Analysis

Dior’s Stores, Advertisments and Clients for Pret-a-Porter

Page 15: Dior Boutique_Brand Analysis

Stores Stars wearing Dior’s handbags Target ConsumerAdvertisements

Page 16: Dior Boutique_Brand Analysis

Keywords

Page 17: Dior Boutique_Brand Analysis

Luxury

Glam

Elegance

Feminility

Seduction

Sensuality

Provocation

Theatrical

Surpurise

Maravigliosity

Extrenticity

High Society

Contemporary