dionne malush's listing presentation

Marketing Presentation

REALTORS® Your Neighbors RecommendFrontier Realty

McMURRAY - WASHINGTON - FINLEYVILLE - ROSTRAVER - CHARLEROI724-941-8680

FAX 724-941-8187724-929-2180

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

My Marketing Planto Sell Your Home



FAX 724-941-8187724-929-2180

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

West Penn Multi List Gold Post Signage with Directional Signs Harmon Homes (depending on area of home) Almanac/Observer (depending on area of home) Pittsburgh Post-Gazette (depending on area of home) Local Newspapers (depending on area of home) Over 21 websites including:

www.realtor.com #1 real estate site www.century21.com #1 company site www.c21frontier.com www.realtor.com www.craigslist.org www.century21pittsburgh.com www.dionnemalush.com www.yahoo.realestate.com www.homes.com www.post-gazette.com www.howardhanna.com www.coldwellbanker.com www.prudentialpreferred.com www.trulia.com www.postlets.com

Internet/Company and Agent Sites PreQualify Buyers Realtor Tours Century 21 National Advertising In House Sales with over 120 agents locally Market Analysis Market Updates Saleability Checklist Professionally Designed Brochures/Feature Sheets Email Marketing to Realtors/Buyers in the area of your home Feature Ad in the Westmoreland Homes Guide Just Listed Postcards - Oversized to 100-200 neighbors Computerized Feedback System sent to Agents once shown Property Slideshows on century21.com Agent Specialty Marketing (Newsletters, Postcards) Virtual Tours (Open 24/7) Up to 25 pictures on Realtor.com 18 pictures on West Penn Multi List with over 6800 agents 5 Offi ces: McMurray, Belle Vernon, Charleroi, Washington & Finleyville

SELLERSH O M E

YOU HAVE A CHOICE!Dionne Malush’s Exclusive Power Marketing System

If You Are Considering Selling Your Home Be Sure That You Choose A Realtor®You Choose A Realtor®You Choose A Realtor

That Offers These Services To

Sell Your Home ...

If not, call someone that does.

Dionne Malush, Realtor, ASR320 Rostraver RoadBelle Vernon, PA 15012724-941-8680 [email protected]

84% of Buyers Search for

Homes on the Internet First.

Your home can be viewed on many different

websites, 24 hours per day,

7 days a week, 365 days a year!

Where Buyers Come From

1%Bought an Open House they saw

3%Bought Advertised Property

7%Referral by Relocation Service

8%Responded to an Open House, but Purchased a Different Home

18%

Responded to an Ad, but Purchased a Different Home

20%

For Sale SIgn

3%Bought for Combination of Reasons

40%

Name/Firm Recognition or Salesperson Contact/West Penn MultiList

Source: National Association of Realtors®

For

SALE

Exceptional 2 Story Family Home

Please call to arrange a private viewing Dionne Malush, Sales Agent 724-929-2180 www.DionneMalush.com

Features Include: A great place to call home. 4

Bedrooms, 2.5 Baths, 2 story entry and living room.

Lots of natural light. Large eat-in kitchen, formal

dining room, first floor laundry too. Master bedroom

with tray ceilings and sitting area leads to large

Master Bath w/corner jacuzzi tub. Hardwood floors

and neutral paint throughout.

Additional Information: Full basement framed and

ready to finish. Shawnee Pointe is centrally located

between Greensburg, Uniontown, Pittsburgh and

Washington and is within 15 minutes of 2 local

hospitals. Make this one yours!

152 Morningstar Drive, Belle Vernon

Single Family Property

Year Built: 2004

4 Total Bedroom(s)

2.5 Total Bath(s)

Forced Air Heat

Air Conditioning

2 Car Garage

2 Story Entry

Level Lot

Vaulted Ceilings

Hardwood Floors

Master Bath with Jacuzzi

Private Backyard

2 Story Family Room

Gas Fireplace

Concrete Driveway

Convenient Location

Ms. Dionne MalushCentury 21 Frontier Realty

4121 Washington RoadMcMurray, PA 15317

Office: 724-941-8680Cell: 724-554-3514

http://www.forsalebydionne.com

[email protected]

If you have a brokerage relationship with another agency, this is not intended as a solicitation. All information deemed reliable but not guaranteed.

Equal Housing Opportunity

For Sale $44,900

OutstandingGreat Buy

532 Evergreen AvenueMillvale, PA 15209

2-3 Bedrooms | 1 Newly Updated Bathroom | Finished 30x16 AtticSide Fenced Yard | New Siding & Roof | Very Spacious

Hardwood Floors | Close to Downtown Pittsburgh | MLS #658119

A late 19th-early 20th century town home in Millvale ... in 2006 has undergone renovations including a 35 year roof, new

siding and insulation, a new bathroom, and new electric throughout. Depending on usage of the large 3rd floor, this house is a 2-3 bedroom house, which having two staircases

may easily be converted into a duplex.

Exclusively Marketed By

Dionne Malush, Realtor4121 Washington Road McMurray, PA 15317724-941-8680 x221 fax 724-633-0068www.c21frontier.com

923 Haslage Avenue ASKING $159,900

923 Haslage Avenue is a fabulous end unit townhome located in the historic “Deutchtown” section of Pittsburgh. Sitting atop Spring Hill, this “target” neighborhood is listed as one of Pittsburgh’s safest. The property boasts a magnificent direct city view ... five minutes from both stadiums, the cultural district, and all the city has to offer ... but you are across the Allegheny, living in a mature, suburban setting. This 3 bedroom, eighteen year old construction offers more than 2000 square feet of living space.

Great buyer and seller info at www.c21dionne.com

CITY OF PITTSBURGH SCHOOL DISTRICT

LOW TAXES:$2400 PER YEAR

LOT SIZE:37X30

• 3 Bedrooms• 1.5 Baths• Low Maintenance Yard • Finished Basement• 22x20 Deck with View• Completely Updated• Fully Applianced Kitchen• 2 Car Carport

Visit the virtual tour at:http://www.visualtour.com/show.asp?T=1533186&prt=10003

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

How Century 21 Frontier RealtyMarkets Your Home for Sale in the First 35 Days

Week 1

Week 2

Week 3

Week 4

Week 5

Sign ListingAgreement

Take Pictures

Call for Yard SignLock Box &

Enter to MLS

Create ListingFlier, e-mail

to MLS Agents

E-mail to C21 Buyer

Clients

Submit Newspaper Ads (if nec.)

Hold Open House

E-mail to AgentsOpen House

Flier/Postcards

Phone/Email Seller

w/Updates

Add Listing toAgent/Company

Website

Submit Harmon

Homes (if nec.)

Submit NewspaperAds (if nec.)

Thanks for Thanks for Listing with UsListing with Us

Add Listingto Realtor.com

Fresh on the Market ad

Add Listingto Home Preview

Channel 281

Create Online Brochure

Install Yard Sign

Follow Upwith Potential

Buyers

AdvertiseOpen House

Install Sign Rider

ReviewPricing

Strategy

Phone/Email Seller

w/Updates

Phone/Email Seller

w/Updates

Phone/Email Seller

w/Updates

Hold RealtorTour (if req.)


Buyers


BuyersHold Open

HouseSubmit Harmon

Homes (if nec.)

Daily 24/7 Exposure on century21.com, c21frontier.com, realtor.com, West Penn Multi List and For Sale Sign

and much more ...


c21frontier.com24/7

Advertising

Realtor.com24/7

Advertising

C21 FrontierYard Sign

24/7 Advertising

Review Property @ Weekly Sales

Meeting

Set Appt.w/Sellers to

Review Progress

Call Agentsfor

Feedback

Advertise in Pgh Post, Trib

or OR

Ad in Pgh Post, Trib

or OR


FAX 724-941-8187724-929-2180

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

www.century21.com www.c21frontier.com

E-MAIL MARKETING CAMPAIGNSAnother Way that we put your listing in the front of buyers.

We send weekly emails for new listings, open houses,price changes and any exciting news to our

e-mail list of Realtors and Buyer Clients.

“Century 21 Frontier is on the forefront of technology.”


www.Century21.comCentury 21 Corporate Website

#1 Real Estate Franchise Website in the World

Century 21 Frontier has Tremendous Internet Presence

YOUR LISTING FEATURED ON THESE WEBSITES

www.Realtor.com#1 Real Estate Website in the WorldTop 200 of all websites worldwide

www.c21frontier.comCentury 21 Frontier Company Website

featuring over 100 agents in the Pittsburgh area

www.Century21Pittsburgh.comYour Home Listed on Century 21 Pittsburgh’s

Site Covering the Pittsburgh Area

www.HarmonHomes.comYour Home Listed on this site

featured in the Harmon Homes magazine

www.homes.comHomes.com contains a wealth of information

to help you learn more about real estate.

www.yahoo.realestate.comYour home listed on the #1 Search Engine

website in the world.

Century 21 Frontier is marketing throughout the World for You!

Your home can be viewed on 7 different websites, 24 hours per day, 7 days a week, 365 days a year!

Have Your

Home Featured

on All of these

Websitestoday!

www.pittsburgh.craigslist.orgYour Home Listed on this most popular websitethat is included in the top 75 sites in the world

www.post-gazette.comCentury 21 Frontier partners with the

Pittsburgh Post Gazette to have your listings posted 24/7 on post-gazette.com

www.frontdoor.comCentury 21 partners with HGTV on its a beta site

frontdoor.com to feature all of Century 21 listings 24/7

www.trulia.comCentury 21 partners with Trulia to connect you with more serious home searchers online 24/7

Century 21 Frontier is marketing throughout the World for You!

Your home can be viewed on 7 different websites, 24 hours per day, 7 days a week, 365 days a year!

Frontier Realty

Century 21 is a registered trademark licensed to Century 21 Frontier. An Equal Opportunity Company. Equal Housing Opportunity. Owned And Operated By NRT LLC.

When You List with CENTURY 21 Frontier RealtyWe Market Your Home to Over 10 Million

Potential Buyers Every Day

century21.com

Trulia.com OpenHouse.com FrontDoor.com

Google Base TM &Yahoo! Real Estate TM Classifi eds

No other real estate company in Western Pennsylvania can match the strength of our Internet marketing. The combined worldwide audience for all of the websites on which your home will be marketed exceeds 10 million visitors every day. Your buyer could be anywhere. You need a company with connections everywhere.

Craigslist.org (Pittsburgh)

PLUS ALL WORLDWIDE AND LOCAL COMPETITOR SITES:Coldwellbanker.com - Howardhanna.com

Prudentialpreferred.com - Remax.com - Era.com

homes.com REALTOR.com #1 Real Estate Website

in the World*

#1 Real Estate Franchise Website

in the World*

*Statistics taken from Alexa.com, the web information company.

The fastest-growing U.S. real estate Web site!*4.9 million monthly visits – and growing**

Trulia Inc (www trulia com) a U S residential real estate search engine has revolutionized online homeTrulia, Inc. (www.trulia.com), a U.S. residential real estate search engine, has revolutionized online home search by offering home buyers the best real estate user experience. Consumers can quickly and easily access information on homes and review local real estate guides and agent‐buyer discussions to help them make better decisions in the home‐buying process.

Source: hitwise .com – Real‐Time Competitive Intelligence

Ranked in the Top 10 most popular Web sites for home buyers by USA Today

Trulia attracts a tech-savvy, affluent audienceMore than half of Trulia users are over 35 and earn in excess of $100K per household per year.

Trulia is widely recognized across the U.S.

Named “Best of the Web, Real Estate” by BusinessWeek

Trulia is associated with top brands to attract more quality visitors

Recognized as a “NextNet 25” tech innovator by Business 2.0

Trulia real estate search & data is featured in highly popular sections of top online news sites, including CNNMoney.com’s ‘Best Places to Live’ and ‘Best Places to Retire’, as well as U.S. News and World Report’s ‘Best Places to Retire’

Trulia’s SEO campaigns ensure a page rank of 6 within Google search results

© 2007‐2008 Trulia, Inc. All Rights Reserved

Trulia has received multiple real estate features in top U.S. media

*comScore Media Metrix**Trulia internal data

Advertising With Trulia for the Real Estate Industry

Trulia• Unique users per month:• Visits per month:

3.6 million4 9 million

• Page views per month; results page 1:• Page views per month; results page 2:

millionmillion

10.010 0

Trulia helps you get more customers – regionally & nationally

Why Trulia Works

Snapshot:Visits per month:

• Homes for sale on site:• Property records on site:

4.9 million2.8 million58.0 million

Page views per month; results page 2:• Page views per month; detail page:• Average time on site per visit:

millionmillionminutes

10.07.0

12.0

Trulia helps you get more customers regionally & nationally • 20 million+ visitors sent to partner sites in under 2 years• 50% of searches within major U.S. metros originate out of state 3 million buyer & seller visits

sent monthly to Trulia partnersSellers: Just listed property: Plan to list property in next 6 mos.:Buyers:

23%40%

Trulia consumers are a valuable, affluent real estate audience

O 35 ld

Plan to buy in next 12 mos.:Plan to buy in next 6 mos.:Pre‐qualified for a mortgage:

62%

81%57%52%

Active buyers & sellers

• Over 35 years old:• Male/Female users:

• Married/committed relationship:• Have children:

• Annual Household income over $100K:• Annual Household income over $200K:

62%55%/45%

75%38%

52%14%

The Trulia User

58%18%6%

sellersCasual browsersReal estate professionalsOther

• Current home owner:• Not yet working with an agent:

Trulia attracts a targeted group of real estate professionals • Real estate brokers, agents, investors

63%69%

18%

18%

18%

Trulia works with the top real estate brands

& mortgage brokers on Trulia

• Male/Female users:

• Likely to return to Trulia in under 1 mo:

Source: Trulia User Survey (July 27 – August 15, 2007); 1,102 respondents

53%/47%

95%

For more information, contact [email protected]

© 2007-2008 Trulia, Inc. All Rights Reserved

p

www.c21dionne.com

Current ListingsGreat information for Buyers and Sellers

Multi-List SearchMortgage Information

Resources ...

www.dionnemalush.com

Realtor.com Showcase PageFeaturing 25 pictures and your Virtual Tour on all

CENTURY 21 Frontier listings

Enhanced Internet Exposure24/7 on the #1 Real Estate Website in the World

Realtor.com Detailed Client ReportWeekly updates to your client

The CENTURY 21 LeadRouterSM product captures leads, then matches them with the most appropriate sales associate according to business rules established by CENTURY 21 Frontier Realty.

HI-TECH LISTING TOOLS

On Demand 24/7 Information about your property supplied by your listing agent. Creates incredibletracking systems for monitoring various advertising medium. Buyers can call anytime for information.

CENTURY 21 EXCLUSIVE PRODUCT

®

Frontier Realty

780 TRI COUNTY LANE :: BELLE VERNON, PA 15012724-929-2180 x21 :: 724-554-3514 CELL

FREE buyer and seller information atwww.PittsburghRegionHomeSales.com

L I S T I N G A N D M A R K E T I N G S P E C I A L I S T S I N T H E M O N V A L L E Y A N D S U R R O U N D I N G A R E A S

Multi-Million Dollar Producer

DREAM GARAGE + LAND

ALLENPORTMLS# 796612 Dream Garage on beauti-ful treed property/ready to build. Garage-48x30 w/36x14 attic. 20x12 Wood Deck. Powder Coating Oven. Car Enthuiast-holds up to 6 cars w/checkerboard fl oor, 1/2 bath, Gas furnace, 3/4 acre, Western 9000lb. lift. Call Dionne at 724-554-3514.

LOVELY BRICK RANCH

OVER 2500 SQUARE FEET

CANON MAC SCHOOLSMLS# 766246 7 years old ... tons of space. 4BR, 3 Full and 1 1/2 bath. Very cozy home w/spacious rooms over 2500 sq. ft. Large Garage & Driveway. Double decks overlook private treed back yard. Finished basement with full bath. Call Dionne at 724-554-3514.

PRICE REDUCED

YOUGH SCHOOLSMLS# 799208 Charming home on cor-ner lot w/easy access to I70. 2 BRs on main fl oor and Den(loft) w/3rd bedroom upstairs. Ceramic tile in Kitchen. Large dining room. Beautiful wood doors & trim. Nice covered porches. Level lot. Home Warranty. Call Dionne at 724-554-3514.

PRICE REDUCED - $300,000

BELLE VERNON AREAMLS# 792872 4 BRs, 2.5 Baths, 2 story entry and living room. Large EIK, dining room, fi rst fl oor laundry. Master BR w/tray ceilings and sitting area leads to M Bath w/corner jacuzzi tub, HW fl oors, neutral paint. Make this one yours! Call today.

PRICED TO SELL!

ROSTRAVER TWPMLS# 780519 Brick home. 4 BR, 2.5 Bath w/Large Room Sizes, HW Floors, Ceramic Tile, Level Corner Lot, 2 Car Garage, AC, HUGE basement, Eat-in Kitchen w/Pantry and tons of cabinets. Priced to Sell. Convenient to 51/70. Call Dionne at 724-554-3514.

BUY WITH $0 DOWNPRICE REDUCED - $300,000

BELLE VERNON AREAMLS# 792872 4 BRs, 2.5 Baths, 2 story entry and living room. Large EIK, dining room, fi rst fl oor laundry. Master BR w/tray ceilings and sitting area leads to M Bath w/corner jacuzzi tub, HW fl oors, neutral paint. Make this one yours! Call today.

LESS THAN A CAR PAYMENT

CHARLEROIMLS# 798586 Great updated starter. Eat-in Kitchen & LR w/Pergo fl oors. New car-pet, windows & paint. Full bath in Master. 3rd bedroom w/new 1/2 bath. 3rd bed-room can be family room opens to cov-ered porch. 3 off-street parking. Covered porches. Call Dionne at 724-554-3514.


NORTH VERSAILLESMLS# 795803 Beautiful Split Entry Many updates throughout & great colors too. 3 Beds, 1.5 Bath, fi nished basement. 2 car garage. 30x12 deck overlooking treed low maintenance yard. Hot tub too. Remod-eled kitchen, skylights & recessed lighting. Cul-de-sac. Call Dionne at 724-554-3514.


NORTH VERSAILLESMLS# 797353 Beautiful townhouse so tastefully decorated. 2 Large Bedrooms with 1.5 baths, Fully applianced kitchen w/lots of cabinetry. Master bedroom has oversized walk-in closet. Great price on this unit. Call Dionne at 724-554-3514.

GREEN LIVING- NO GAS BILL!

BETH CENTER SCHOOLSMLS# 792872 Sitting on a beautiful acre, this energy effi cient home has 4 bedrooms & a den, w/a gourmet kitchen. Open fl oor plan, 3 full baths & a fi nished basement! 2 car garage & AC. Ice block construction! Call Dionne at 724-554-3514.

MUST SELLROSTRAVER TWP

MLS# 780519 Open fl oor plan shows like a model. 4-5 BR, 3.5 bath, 9’ ceilings, huge MBR suite w/wrlpl.Professionally landscaped. FR/kitchen comb. 42” cherry cabnts, GRw/frpl w/skylts. 2decks, offi ce, den, exercise rm, etc. Call Dionne at 724-554-3514. Dionne at 724-554-3514.554-3514.

My Buyers Just Bought

SOLD BY DIONNESOLD BY DIONNE

... these Beautiful Homes in Rostraver Township on Skyline Drive and Spring Grove Blvd.

I have represented the buyers in the purchase of these homes in your neighborhood. If you are thinking of selling a home, choose an agent that works with buyers too! An agent with buyers can maximize your selling price and minimize possible inconveniences.If you would like to know the value of a property you own, call today for a FREE, no-obligation professional Market Evaluation.

The Gold Post of Century 21

THE MOST RECOGNIZED REAL ESTATE SIGN

IN THE WORLDIt commands respect and trust.

724-941-8680

SIGNS. SIGNS. EVERYWHERE A CENTURY 21 SIGN.

Frontier Realty

The Gold Post of Century 21

THE MOST RECOGNIZED REAL ESTATE SIGN

IN THE WORLDIt commands respect and trust.

724-941-8680

UP TO 4 DIRECTIONALSIGNS PER LISTING

(If Applicable)

SIGNS. SIGNS. EVERYWHERE A CENTURY 21 SIGN.

Animated Virtual ToursMusic - Interior/Exterior Pictures and Great Descriptions

80% of all buyers search the internet first when buying a house ...Be in the forefront of all internet listings with a Virtual Tour!!!

Frontier Realty

Effective Forms of Marketing

Information Compiled from Century 21 Corporate Offices

Yard Signs

Internet

Newspaper

Homes Guide

Direct Mail

Where do calls come from? Agent/Company Cost

60%12%8%10%10%

14%1%56%23%6%

Where Do You Want Your Property Advertised?

A FORCE TO BE RECKONED WITH ...

6800+ Realtors working with

Buyers and Sellersjust like you!

The Most Recognized Letter in the Alphabet ...Members of the 1,000,000 strong National Association of Realtors.

Pricing YourHome to Sell



FAX 724-941-8187724-929-2180

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

Is Your Price on Target?

Frontier Realty

OF

FERS

Showings

but

N

o Offers = 4-6% offDrive -B

ys O

nly

& L

ow # of Showings = 6-12% offDr

ive-

Bys O

nly = 12%+ Off

DO THE MATH ...

A competitively priced home will attracta high percentage of prospective buyers.

The Intelligent Pricing Pyramid above demonstrates that a home priced at market value will attract a greater percentage of prospective buyers than a home price above market value. The higher above market value the home is priced, the fewer prospective buyers. A home priced below market value will typically attract the greatest percentage of prospective buyers. The further below market value the home is priced, the more prospective buyers.

The Importance of Intelligent Pricing

You need to price your home prudently from the beginning, when buyer interest will be high.

Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.

Selling Price vs. Timing

Average Difference Between Original List Price and Selling Price

by Length of Time on Market

Less than4 weeks

4-12weeks

13-24 weeks

More than24 weeks

-2.9%

-4.8%

-6.4%

-9.1%

Pricing your home correctly in the beginning will net you more!Based on NAR statistics.

Frontier Realty

What We Control What We Do Not Control

Price

Property Condition

Access for Showing

Home Warranty

Market

Competition

Buyers, Sellers or Neutral

Interest Rates

When the Right BuyerWalks Through the Door

CENTURY 21 Frontier Realty • 4121 Washington Road, Mc Murray, PA 15317phone 724-941-8680 • fax 724-941-8187 • www.c21frontier.com

PROPERTY SALABILITY CHECKLIST™

1. List below retail price o Yes o No

2. Owner financing o Yes o No

2a. Below market down payment o Yes o No

2b. Below market interest rate o Yes o No

3. Seller to pay costs o Yes o No

4. Postdated price reduction o Yes o No

5. Odd sale price o Yes o No

6. Full term listing agreement o Yes o No

7. Above market commission o Yes o No

8. Easy access o Yes o No

9. Yard sign o Yes o No

10. Seller to redecorate o Yes o No

11. Immediate possession o Yes o No

12. Trade terms available o Yes o No

13. Extras included (appliances, etc.) o Yes o No

14. Preorder appraisal o Yes o No

15. Preorder inspection o Yes o No

16. Home protection plan/warranty o Yes o No

17. Avoid contingencies o Yes o No

18. Available for first caravan or tour o Yes o No

19. Seller to complete obvious repairs o Yes o No

20. Have seller sign the Salability Checklist™ o Yes o No

21. __________________________________ o Yes o No

Agent: Seller:

Date: Seller:

Frontier Realty

LET’S TALK SHOP!What Home Would

You Show First?

6% 7%5% 6%6%

Let’s Make Your HomeAs Saleable As Possible.

5%If this was NOT your choice ...You choose not to show your own homeif you listed at a lower than marketable commission.

$$Normally, real estate commissions are split four ways.

Each of these professionals serve a very important role in the sale of your home, and is duly compensated.

Where the Money Goes

LISTINGAGENT

BUYERSBROKER

LISTINGBROKER

BUYERSAGENT

Understanding the Real Estate Commission

Marketing Costs• Multiple Listing System• Multiple Websites• Brochures• Postcards• Advertising• Signs• Lockboxes• Virtual Tour

Time• Information Gathering• Appointments with Clients• Preparation of CMA• Submitting info to MLS, websites advertising, media• Scheduling & Follow-up for Showings• Recordkeeping• Showings• Open Houses• Preparation of marketing materials• Maintenance of websites, MLS info, etc.• Inspections• Negotiations of contract and inspection issues• Follow-up with lender, other agent, appraiser, attorneys, engineers, etc.• FInal walk through inspection

Overhead• Office Fees• Franchisee Affiliation Fees• E&O Insurance• Computer• Fax• Camera• Office Supplies• Phones• Association Dues• Licensing Fees• Car (Gas)

The commission charged pays for the following:

Description Time Dollar ValueFirst Visit .......................................................1.0 hrs. ....................$40.00Comparative Market Analysis ...........................2.0 hrs. ....................$80.00Listing Appointment .......................................3.0 hrs. ..................$120.00Hold Office Tour ............................................. 3.0 hrs ...................$120.00Hold Broker’s Tour ..........................................3.0 hrs. ..................$120.00Order Sign, Install Lock Box & Sign Riders ........ .5 hrs .....................$20.00Write Newspaper Ads .....................................1.0 hrs. ....................$40.00Cost of Newspaper Advertising (first 16 weeks ...............................$270.00 Harmon Homes, Just Listed, Open House, Price Reductions)Prepare Feature Sheets and Deliver .................2.5 hrs. ..................$100.00Preparation and Cost of Graphics .....................1.0 hrs. ....................$65.00Email to all Agents in Market Area .....................5 hrs. .....................$20.00Preparation and Cost of “Just Listed” Cards ......3.0 hrs. ..................$130.00Postage for Mailers .........................................................................$41.25Hold OPEN HOUSE (2) plus preparation ..........12.0 hrs. .................$420.00Weekly Communications .................................2.0 hrs. ....................$80.00Scheduling Appointments ...............................16.0 hrs. .................$640.00Follow-Up on Showings ...................................8.0 hrs. ..................$320.00Negotiations ............................................... 6-12.0 hrs. ................$480.00Pending Follow-up ....................................... 6-12.0 hrs. ................$480.00Meet Property/Home Inspectors ......................3.0 hrs. ..................$120.00Meet Pest Inspectors ......................................1.0 hrs. ....................$40.00Meet Appraiser ...............................................1.0 hrs. ....................$40.00Review Settlement Papers ...............................1.0 hrs. ....................$40.00Closing ..........................................................1.0 hrs. ....................$40.00

TOTAL ESTIMATED TIME/MONEY INVESTED ............. $3866.25

I have an Investment in Your Home ...

Frontier Realty

��

I have an investment in your home...Estimated Professional Hourly Rate of $40/hour

About Century 21Frontier Realty



FAX 724-941-8187724-929-2180

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

DID YOU KNOW?1 In 2006, CENTURY 21 Frontier Realty recorded their

15th consecutive year of double-digit increases!

2 In 2006, we closed over $130,000,000 worth of Real Estate, a 20% increase over 2005!

34

In 2006, CENTURY 21 Frontier Realty listed 934properties with average days on market of 89days compared to 105 day local average!

5In 2006, CENTURY 21 Frontier Realty closedover 1,063 sides of business!

CENTURY 21 Frontier Realty has 5 office locationswith over 100 agents!

Century 21 Frontier RealtySells 2.9 Homes Per Day

Every Day of the YearWhen you want results, CENTURY 21 Frontier Realty

has the track record you can count on.McMurray • Washington • Finleyville • Rostraver • Charleroi

DID YOU KNOW?1 In 2007, CENTURY 21 Frontier Realty achieved

their 16th consecutive year of record dollar volume sales!

2 In 2007, We closed over $134 million dollars worth of real estate!

34

In 2007, CENTURY 21 Frontier Realty listed 874 properties with average days on market of 95days compared to 96 day local average!

5In 2007, CENTURY 21 Frontier Realty closedover 967 sides of business!

CENTURY 21 Frontier Realty has 5 office locationswith over 100 agents!

Century 21 Frontier RealtySells 2.6 Homes Per Day

Every Day of the YearWhen you want results, CENTURY 21 Frontier Realty

has the track record you can count on.McMurray • Washington • Finleyville • Rostraver • Charleroi

Century 21 Frontier Service AreaProfessional Relocation Specialists trained to service Pittsburgh and Surrounding Areas

Trust A

Professional

Relocation

Specialist

with your Home

CENTURY 21® SYSTEM RAISED $5.2 MILLION FOR EASTER SEALS IN 2006

Proud Sponsor of

Since 1979, the CENTURY 21 System has raised more than $91 million on behalf of Easter Seals and stands as the organization’s all-time leading contributor.

Join CENTURY 21 Frontier Realty at our YearlyCASINO NIGHT sponsored by The Jim Dolanch Team

all proceeds go to Easter Seals

CommunicatingDuring the Listing



FAX 724-941-8187724-929-2180

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

72% of Homeowners are Dissatisfiedwith their Agent’s Performance

The Major Reason:

Poor Communication

28%Satisfied

with Agent

72%Dissatisfiedwith Agent

At Century 21 ... we communicate.Weekly calls to Sellers to discuss pricing, strategy, etc.

Electronic

Feedback

Questions

About Each

Showing

Sent Directly

to You

from the

Buyers

Agent

Marketing Update Report (12/1/2007)

FOR

Your Client Here It is my sincere please to be representing you as your listing agent in the sale of your home. Below is listed some of the work that I have completed to date for you this past week, as we work together towards a successful completion of our goal.

• Feature Sheet created • Virtual Tour designed and linked to realtor.com, century21.com, etc. viewed 96 times

since listed • Realtor.com has had 932 total property views since listed • Listed on Home Preview Channel 281 (Comcast) • Just Listed Email sent to over 150 agents • Postcards sent to 200 neighbors • 8 Showings • Sign ordered – rider installed with directional from Brownsville Road • Listing on craigslist.org • Listing on forsalebydionne.com • Listing on century21.com • Listed on Realtor.com • Listed on yahoo.com • Listed on c21frontier.com • Harmon Homes Home Show addition ad • Open House Scheduled 3/18 • Ad in Pittsburgh Post Gazette 3/4 • New pictures taken of outside submitted to Realtor.com, Multi-List.

I hope that you are pleased with the above work that I have completed. I shall continue my work and dedication as we progress toward a completed sale of your home. Thank you.

Most sincerely,

Your C21 Realtor

Important RealEstate Info



FAX 724-941-8187724-929-2180

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

On the average ...Buyers inspect

12homesbefore deciding.

That means,

11other homes arecompetingagainst yours.

as seen by

Yourself

HOUSE VALUES

Your Lender

Your Buyer Your Appraiser

Your Tax Assessor

We never get a secondchance to make a good

first impression!

Curb appeal makes a difference.

Crowded, cluttered closets indicate a lack of storage. Make sure that your closets and storage spaces are not

over-crowded or disorganized when showing.

SmartMovers Plan*FREE Home InspectionFREE Pest Inspection

Your home should be very showable and priced to sell.

You promise to:Fix what the inspector finds that will jeopardize the

saleability of your home or agree to make allowances for the repairs.

We will make available all reports to potential qualified buyers.

Buyers Agents love showing our properties.

* Certain Restrictions Apply. Contact your agent for more details.

TestimonialsHappy Customers



FAX 724-941-8187724-929-2180

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

I justed wanted to say THANK YOU for everything you have done for us over the past few months. We don't know what we would have done with out you. I know the process wasn't easy, to say the least, but you were great at dealing with all of the obstacles (or should I say obstacle) along the way. I'm glad you decided to go into real estate and we had the opportunity to work together.

~Tracy and Jim Encapera

Dionne Malush did a stupendous job for us from start to finish in the purchase of our new home in Peters Township! When we began our search for a realtor in this area, we came upon Dionne by making a simple inquiry through Century 21 Realty. She happened to answer the phone when we called, and we immediately felt comfortable with her! She offered to show us around, and we had no desire to seek another realtor. Dionne quickly went to work in finding several homes we would be interested in. After only a few tours of homes, she under-stood exactly what we were looking for, and didn't waste our time. On the afternoon of the very first day, we found our dream home! During the contract process, Dionne kept in touch with us on a daily basis, to make sure we felt comfortable and fully informed as to what was going on with our future home. This was very important to us, as we were out of state. If she could not immediately answer our questions, she found the answer and called us back. Since we were out of state, she took care of a lot of details for us. Needless to say, we are very happy with our new home, and the great job Dionne did for us throughout the entire process. We would gladly recommend Dionne to anyone looking for a place to live!!!

~Joe & Mary Chapin

“Client Testimonials” Frontier Realty

Dionne Malush has helped us immensely in our search and purchase of our new home. We were under severe time restraints during our quest, but Dionne’s professionalism and knowledge made something that seemed impossible extremely easy. Not only did she mail new listings to us, but she also showed us the houses, made arrangements with other realtors for us to view houses not listed by Century 21, was present during our closing, and if we did not understand anything she would take the time to explain it in detail. Dionne also has a lot of patience; we looked at numerous houses all through the Mon Valley, as well as several surrounding cities, even before we knew what we were looking for. When we thought we knew what we wanted, our minds changed time and time again. She helped us in our decision based upon our search criteria and sometimes even guided us back to that criteria when we shied away. Also attributing to her patience was the numerous phone calls she received from us, especially me. Dionne would go out of her way to make the arrangements for us to view homes; there were times I would call Dionne and she would meet us 5 minutes later to show us a house. Also, it didn’t stop after the purchase; the house warming gifts, the certificate for Home Depot, and the visits to see what type of progress we made in our remod-eling. Now we have an exquisite home in a beautiful environment with the property we wanted for family and growth and all that for a lot less than the house listed for.

Thank you very much for your dedication and the excellent job you have performed.

~Anthony & Tina Ciliberti

Dionne,We just wanted to thank you for all of your help with our house! We’re moved in and are having a great time. We also wanted to thank you for the gift cards. They really helped out in the first couple weeks when there was no food in the house. ~Brianna

Tatar and Chris

Thank you so much for all your help with this. You have really worked hard for us.

~Kay Mitchell

Here is how it works:• You can cancel your listing at anytime after 120 days

with a written notice. (No reason necessary)

• Enjoy peace of mind knowing that your agent is motivated to produce results.

• Feel confident that everything possible is being done in order to get your home sold.

• Know that talk is cheap, but a guarantee is priceless!

The reason why CENTURY 21 Frontier Realty offers the EASY EXIT GUARANTEE is that our business is built upon referrals from our clients. We believe that if a clientis unhappy with their agent, they should have the right to fire them.

It takes supreme confidence in the way you treat your clients and in the results youcan produce to offer this type of guarantee. We are confident that you will be 100%satisfied selling your home with CENTURY 21 Frontier Realty.

Our goal is not only to get your home sold at an acceptable price in a timely fashion,but to insure that you are comfortable and well informed of the progress during theprocess. We know that if you are satisfied with our service you will refer us to yourfriends and family members, and that is what we are truly working for.

We stand behind our promise because “CENTURY 21 Frontier Realty is . . . where you are treated like one of the family.”

What is your biggest fear when you list your home with a real estate agent? Is it youworry about being stuck in a prolonged listing agreement with an incompetent agent,costing your home precious market time and exposure on the market?

Well, worry no more. CENTURY 21 Frontier Realty take those worries and concerns out of listing your home with a real estate agent through our EASY EXIT GUARANTEE.

When you list your home with us, we take the pressure off you and put it on us. With the EASY EXIT GUARANTEE, you have the option to cancel the listing at anytime after 120 days*. NO HASSLES and NO QUESTIONS ASKED!

______________________________ ______________________________

Agent Seller

______________________________ ______________________________Broker Seller

EASY EXIT

Frontier Realty

G U A R A N T E E


FAX 724-941-8187724-929-8600

FAX 724-929-6509724-483-3004

FAX 724-483-3051724-228-2510

FAX 724-228-2920724-348-7470

FAX 724-348-8707

The

Realtors

Your

Neighbors

Recommend

dionne malush's listing presentation

Documents

area of home almanacobserver

area of home local newspapers

home feature ad

story family home

marketing presentationrealtors

marketing planto

open house

sales agent