Dinwoodie & Janis

1. Is the term misdescriptive of the character quality, function, or composition or use of the goods?

2. Are prospective purchasers likely to believe that the misdescriptionactually describes the goods?

3. Is the misdescription likely to affect the decision to purchase?

In re Budge Manufacturing Co. (Fed. Cir. 1988)

Examples: • Silkease [washing liquid]• Super Silk [shirts]• Cedar Ridge [siding]• Colagnac [liqueur]• Softhide [imitation leather]

In re Budge Manufacturing Co. (Fed. Cir. 1988)

Burke-Parsons-Bowlby Corp. v. Appalachian Log Homes (6th Cir. 1989)

Examples:

• Rodeo Drive• Toscana• California Pizza Kitchen• Nantucket Nectars• Swiss Army Knife• Royal Canadian (soft drinks /sodas)

Burke-Parsons-Bowlby Corp. v. Appalachian Log Homes (6th Cir. 1989)