1

only top management has the perspective needed to understand the broad

implications of such decisions and the power to authorize the necessary

resource allocations

2

Strategic decisions involve substantial allocations of people ,physical assets, or moneys that either must be redirected from internal sources or secured from

outside the firm

3

once a firm has committed itself to a particular strategy , its image and competitive advantages usually are tied to that strategy .

strategic decisions have enduring effects on firms for better or worse

4

emphasis is placed on the development of projections that will enable the firm to select the most promising strategic operations .

a firm will succeed only if it takes a proactive (anticipatory) stance toward change .

5

Strategic decisions have complex implications for most areas of the firm .

6

To successfully position firm in competitive situations, its strategic mangers must look beyond its operation . they must consider what relevant others are

likely to do