Dimensions of Advertising

Presented by: Nadeem Ahmed Siddiqui Business Communication

Institute of Business Administration Karachi, Pakistan

www.proadsol.com

Road Map !

Dimensions of Advertising

•  Introduction •  Types of Advertising

•  Advertising Trends •  Importance

•  Conclusion

What is Advertising ? The process of delivering a message about ideas, goods and services, through the media, paid by an identifiable sponsor.

Dimensions of Advertising

Objectives of Advertising ? •  To create Awareness. •  To Persuade. •  To create Image. •  To Remind.

Dimensions of Advertising

Types of Advertising

1.  Product-Oriented Advertising Ø  Informative (new product launches) Ø  Persuasive (convince to purchase) Ø  Comparative (comparative activities)

2.  Image Advertising Ø  What we do? (image of an organization)

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Types of Advertising

3.  Advocacy Advertising Ø  Underlying benefits Ø  Political issues

4.  Public Service Advertising Ø  Non-profit Ø  Social causes (Teen-age smoking, illegal drug use, etc.)

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Advertising Trends

•  Digital Convergence

Ø  Via cable

Ø  Telephone

Ø  Satellite

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Advertising Trends

•  Audience Tracking

Ø  Via cable

Ø  Telephone

Ø  Satellite

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Advertising Trends

•  Ad Skipping and Blocking

Ø  Digital Video Recorder

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Advertising Trends

•  Changing Media Choices

Ø  Internet

Ø  Pod casting (audio & video)

Ø  RSS Feeds (Really Simple Syndication or Rich Site Summery)

Ø  Networked gaming

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Importance of Advertising

•  Creating Awareness

•  Increase Sales

•  Brand Identity & Brand Image

•  Communicate a change

•  Increase the buzz value

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Conclusion

No one can deny that Advertising is very important if we want our business to succeed and thrive. So to be on the top a business must have very good advertising strategies including emerging trends and techniques.

Dimensions of Advertising

Q&A

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Thank you!

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