digm3350: digital media materials & processes
TRANSCRIPT
Microsoft Word - Course Syllabus DIGM3350_Norm.docxNorm Pegram
mobile: 713-545-3736 [email protected]
By appointment, call or email as needed.
http://www.digitalmedia.tech.uh.edu
This course covers digital media processes and ancillary operations, and materials used in the digital media production.
ENGL 1303 or 1304 3 semester hours
page 1 of 7
Course Description:
Prerequisite: Credit:
Students completing the course will: 1. understand job engineering as it applies to the production of
graphic products 2. become familiar with the history of graphic communications and
its impact on society 3. know the characteristics and uses of the major graphic
reproduction processes and finishing operations 4. be familiar with the manufactur ing processes and characteristics
of paper and ink 5. be familiar with materials used in prepress operations 6. be familiar with quality control issues and processes in graphic
communications production 7. be familiar with printing industry standards 8. be aware of legal and ethical ramifications of printing; 9. be familiar with Houston-area production facilities engaged in
various aspects of graphic communications production.
1. Getting it Printed: Kenly, E., and Beach, M. Publisher: HOW Design Books. ISBN 1-58180-577-2 (±$21.77 at amazon.com).
Most materials for online materials will be supplied in Adobe Acrobat Portable Document Format (PDF). These files can be read on any Windows, Mac, or Unix computer providing you have the correct Acrobat Reader Software. You will need to email your papers to the professor and the papers must be in a PDF attachment.
As a student http://www.uh.edu/provost/stu/
of the University of Houston, information available at will be critical to you in insuring
that your academic pursuits meet with success and that you encounter the fewest financial and academic difficulties possible. Please take a few moments to review each of the areas, and become familiar with the resources detailed on the website with regard to: The UH Academic Honesty Policy: the UH Academic Calendar; Students with Disabilities; Religious Holy Day FAQs; and Other Information.
Class Withdrawal: The State of Texas has begun to impose penalties on students who drop courses excessively. That is, if you repeat the same course more than twice, you have to pay extra tuition. In addition, as of fall 2007, students are limited to no more than 6 total course withdrawals throughout their educational career at a Texas public college or university.
page 2 of 7
Course Goals:
Required textbook:
Required tools:
PDF files:
Important Information:
Course/Lab Policies:
In order to withdraw from your class, you MUST contact your professor or the registrar. This must be done PRIOR to the withdrawal deadline to receive a W on your transcript. If you do not withdraw before the deadline, you will receive the grade that you have earned by the end of the semester. Zeros averaged in for required assignments/tests not submitted will lower your semester average significantly, most likely resulting in a failing grade.
Plagiarism and Scholastic Dishonesty: a definition of plagiarism as it relates to digital imaging: to pass off (the ideas of another) as one’s own; use without crediting the source; present as new and original an idea derived from an existing source.
No make-up tests or extended deadlines will be given unless special arrangements have been made with the instructor in advance.
A major part of this class is attending the field trips and reporting on what you observe. These reports are due at the beginning of the class following the field trip.
Regular and punctual attendance is required of each student. Students will be permitted a total of three unexcused absences from class. After three unexcused absences the student’s final grade will be lowered by one letter grade for each subsequent absence. In addition to the University’s policy, it is the instructor’s decision as to what will constitute an excused absence based on academic and professional growth opportunities outside the class. If there is any question as to the nature of the absence, the student should seek out the instructor prior to the absence.
In accordance with University policy students will be informed in advance, whenever possible, of any cancelled class meetings and are expected to wait no longer than 15 minutes for an instructor if there has been no announcement. If a student is more than 15 minutes tardy for class he/she will not receive attendance credit for that class.
Excused Absences are defined as follows: − illness with a doctor’s note − participation in a university function with a note from the advisor − death in the family with appropriate documentation
One of the most important requirements in the real world is dependability. When you are working with others it is important that you meet the specified deadline. For this reason, this class also emphasizes the importance of turning in your work as scheduled. I understand that there are times when bad things happen to good people, but it is important that you plan for possible problems. If you wait until the last minute to complete an assignment, I can almost promise you that something will happen that you did not think would happen. Not only should you have a plan B in case of problems, but you should anticipate that you might have to use it. However, please keep in mind that it is better to complete an assignment late than not to complete it at all. If you turn in an assignment late, there will be points deducted from the
page 3 of 7
Assignments:
Attendance:
assignment because it is late, however, you will still receive some points instead of no points which is what you will get if you don’t submit the assignment.
There is a great deal of work for this course. You can very quickly fall behind. Unless otherwise noted, an assignment will be considered late if not turned in by the day and time it is due. Assignments will be reduced one letter grade for each lab/class period the assignment is late.
Midterm Exam .......................................................................... 15% Final Exam ............................................................................... 25% Field Trip Reports ...................................................................... 60%
A ...... 94–100 A–...... 90–93 B+ ...... 87–89 B......... 84–86 B–....... 80–83 C+...... 77–79 C........ 74–76 C– ...... 70–73 D+ ......67–69 D ........ 64–66 D– ...... 60–63
Overall course extra credit may be earned through participation in the University of Houston chapter of the International Graphic Arts Education Association (UH/IGAEA). Students who join UH/IGAEA earn two points extra credit on their final grade. Attendance at a minimum of three UH/IGAEA meetings adds one point extra credit to the final grade. UH/IGAEA officers will receive five points of extra credit on their final grades.
Any student who may be in need of additional help under the ADA guidelines should contact Mr. Pegram ASAP.
January 18 February 2 March 14-19 May 2 May 3-12
First day of classes Last day to drop a course with a W. Spring Break Last day of classes Final Exams
page 4 of 7
Proposed Schedule of Topics:
This schedule is a guideline only and may be altered at any time at the instructor’s discretion. This schedule is tentative and will be subject to revision.
*FOR ALL REPORTS—Printout and hand in following tour on next class discussion.
Orientation, Printing History and Workflow
Student Profiles, and introductions. Discuss course procedures, policies, textbooks, supplies and course requirements. Discussion of Printing as a business, history structure of company.
Exercise 1:* Write a 200-minimum-word essay on you and what you expect to learn in this class. Include background information on yourself, and your life, any experiences you may have had in the graphics field and other experiences in your life (jobs, family, education, etc.). Spell and grammar check. Email to [email protected] (by start of next class.)
Museum of Printing History
We will tour the Museum of Printing History, where we will have an opportunity to see different printing presses and view a film on the way the printing process developed. I would suggest that you meet at school and carpool together.
Write a report on the Museum of Printing History field trip.
Overview of Printing & Screen Processes
Discussion of letterpress, lithography, gravure and digital printing.
Reading week 3:
1. Read chapters 1, 3, 4 and 7 of Getting It Printed.
page 5 of 7
SW Precision
Order entry, preflighting, prepress, presses, bindery, finishing, distribution and picking.
Exercise 4:* Write a report using the Field Trip Report— Email to [email protected]
Field trip to a screen print shop - Pointsmith
Pointsmith
Order entry, preflighting, prepress, screen presses, finishing and shipping.
Exercise 5:* Write a report using the Field Trip Report— Email to [email protected]
Midterm Exam Study Session
Review and answer any questions about the tours and materials to
prepare for the midterm exam.
Midterm Exam Midterm exam will be given during class.
Printing Process Overviews
page 6 of 7
Field Trip to Flexographic Printing Plant - Alliance Graphics
Tour and review the flexographic printing process at one of Houston’s only shops.
Exercise 10:* Write a report using the Field Trip Report— Email to [email protected]
Spring Break
Field Trip to Digital Printing Plant - Horizon
Tour of a full digital facility that focuses on short-run digital and wide- format printing.
Exercise 13:* Write a report using the Field Trip Report— Email to [email protected]
Materials, Finishing Processes, Quality Control, Variable Data & Cross Media Marketing
Tour of a facility - Write a report - Email to [email protected]
Direct Mail Production/History - Cross Marketing
We will discuss the history of mail marketing and creation of mail programs. The usage of variable data printing and the role it plays in cross media marketing. With the increase in usage and print becoming only one of the chosen methods of communications, the inter-relationships between the different methods is critical to understand.
Week 16: May 3 – classroom
page 7 of 7
Week 15:
Email to
We will discuss the various finishing processes and materials used in the printing process.
Field Trip to Bindery/Finishing Plant - Rasch
Tour of the largest finishing center in Houston, focusing on binding, folding, stitching and other specialty print finishing services
Exercise 14:*Write a report using the Field Trip Report— [email protected]
Final Exam Preview
By appointment, call or email as needed.
http://www.digitalmedia.tech.uh.edu
This course covers digital media processes and ancillary operations, and materials used in the digital media production.
ENGL 1303 or 1304 3 semester hours
page 1 of 7
Course Description:
Prerequisite: Credit:
Students completing the course will: 1. understand job engineering as it applies to the production of
graphic products 2. become familiar with the history of graphic communications and
its impact on society 3. know the characteristics and uses of the major graphic
reproduction processes and finishing operations 4. be familiar with the manufactur ing processes and characteristics
of paper and ink 5. be familiar with materials used in prepress operations 6. be familiar with quality control issues and processes in graphic
communications production 7. be familiar with printing industry standards 8. be aware of legal and ethical ramifications of printing; 9. be familiar with Houston-area production facilities engaged in
various aspects of graphic communications production.
1. Getting it Printed: Kenly, E., and Beach, M. Publisher: HOW Design Books. ISBN 1-58180-577-2 (±$21.77 at amazon.com).
Most materials for online materials will be supplied in Adobe Acrobat Portable Document Format (PDF). These files can be read on any Windows, Mac, or Unix computer providing you have the correct Acrobat Reader Software. You will need to email your papers to the professor and the papers must be in a PDF attachment.
As a student http://www.uh.edu/provost/stu/
of the University of Houston, information available at will be critical to you in insuring
that your academic pursuits meet with success and that you encounter the fewest financial and academic difficulties possible. Please take a few moments to review each of the areas, and become familiar with the resources detailed on the website with regard to: The UH Academic Honesty Policy: the UH Academic Calendar; Students with Disabilities; Religious Holy Day FAQs; and Other Information.
Class Withdrawal: The State of Texas has begun to impose penalties on students who drop courses excessively. That is, if you repeat the same course more than twice, you have to pay extra tuition. In addition, as of fall 2007, students are limited to no more than 6 total course withdrawals throughout their educational career at a Texas public college or university.
page 2 of 7
Course Goals:
Required textbook:
Required tools:
PDF files:
Important Information:
Course/Lab Policies:
In order to withdraw from your class, you MUST contact your professor or the registrar. This must be done PRIOR to the withdrawal deadline to receive a W on your transcript. If you do not withdraw before the deadline, you will receive the grade that you have earned by the end of the semester. Zeros averaged in for required assignments/tests not submitted will lower your semester average significantly, most likely resulting in a failing grade.
Plagiarism and Scholastic Dishonesty: a definition of plagiarism as it relates to digital imaging: to pass off (the ideas of another) as one’s own; use without crediting the source; present as new and original an idea derived from an existing source.
No make-up tests or extended deadlines will be given unless special arrangements have been made with the instructor in advance.
A major part of this class is attending the field trips and reporting on what you observe. These reports are due at the beginning of the class following the field trip.
Regular and punctual attendance is required of each student. Students will be permitted a total of three unexcused absences from class. After three unexcused absences the student’s final grade will be lowered by one letter grade for each subsequent absence. In addition to the University’s policy, it is the instructor’s decision as to what will constitute an excused absence based on academic and professional growth opportunities outside the class. If there is any question as to the nature of the absence, the student should seek out the instructor prior to the absence.
In accordance with University policy students will be informed in advance, whenever possible, of any cancelled class meetings and are expected to wait no longer than 15 minutes for an instructor if there has been no announcement. If a student is more than 15 minutes tardy for class he/she will not receive attendance credit for that class.
Excused Absences are defined as follows: − illness with a doctor’s note − participation in a university function with a note from the advisor − death in the family with appropriate documentation
One of the most important requirements in the real world is dependability. When you are working with others it is important that you meet the specified deadline. For this reason, this class also emphasizes the importance of turning in your work as scheduled. I understand that there are times when bad things happen to good people, but it is important that you plan for possible problems. If you wait until the last minute to complete an assignment, I can almost promise you that something will happen that you did not think would happen. Not only should you have a plan B in case of problems, but you should anticipate that you might have to use it. However, please keep in mind that it is better to complete an assignment late than not to complete it at all. If you turn in an assignment late, there will be points deducted from the
page 3 of 7
Assignments:
Attendance:
assignment because it is late, however, you will still receive some points instead of no points which is what you will get if you don’t submit the assignment.
There is a great deal of work for this course. You can very quickly fall behind. Unless otherwise noted, an assignment will be considered late if not turned in by the day and time it is due. Assignments will be reduced one letter grade for each lab/class period the assignment is late.
Midterm Exam .......................................................................... 15% Final Exam ............................................................................... 25% Field Trip Reports ...................................................................... 60%
A ...... 94–100 A–...... 90–93 B+ ...... 87–89 B......... 84–86 B–....... 80–83 C+...... 77–79 C........ 74–76 C– ...... 70–73 D+ ......67–69 D ........ 64–66 D– ...... 60–63
Overall course extra credit may be earned through participation in the University of Houston chapter of the International Graphic Arts Education Association (UH/IGAEA). Students who join UH/IGAEA earn two points extra credit on their final grade. Attendance at a minimum of three UH/IGAEA meetings adds one point extra credit to the final grade. UH/IGAEA officers will receive five points of extra credit on their final grades.
Any student who may be in need of additional help under the ADA guidelines should contact Mr. Pegram ASAP.
January 18 February 2 March 14-19 May 2 May 3-12
First day of classes Last day to drop a course with a W. Spring Break Last day of classes Final Exams
page 4 of 7
Proposed Schedule of Topics:
This schedule is a guideline only and may be altered at any time at the instructor’s discretion. This schedule is tentative and will be subject to revision.
*FOR ALL REPORTS—Printout and hand in following tour on next class discussion.
Orientation, Printing History and Workflow
Student Profiles, and introductions. Discuss course procedures, policies, textbooks, supplies and course requirements. Discussion of Printing as a business, history structure of company.
Exercise 1:* Write a 200-minimum-word essay on you and what you expect to learn in this class. Include background information on yourself, and your life, any experiences you may have had in the graphics field and other experiences in your life (jobs, family, education, etc.). Spell and grammar check. Email to [email protected] (by start of next class.)
Museum of Printing History
We will tour the Museum of Printing History, where we will have an opportunity to see different printing presses and view a film on the way the printing process developed. I would suggest that you meet at school and carpool together.
Write a report on the Museum of Printing History field trip.
Overview of Printing & Screen Processes
Discussion of letterpress, lithography, gravure and digital printing.
Reading week 3:
1. Read chapters 1, 3, 4 and 7 of Getting It Printed.
page 5 of 7
SW Precision
Order entry, preflighting, prepress, presses, bindery, finishing, distribution and picking.
Exercise 4:* Write a report using the Field Trip Report— Email to [email protected]
Field trip to a screen print shop - Pointsmith
Pointsmith
Order entry, preflighting, prepress, screen presses, finishing and shipping.
Exercise 5:* Write a report using the Field Trip Report— Email to [email protected]
Midterm Exam Study Session
Review and answer any questions about the tours and materials to
prepare for the midterm exam.
Midterm Exam Midterm exam will be given during class.
Printing Process Overviews
page 6 of 7
Field Trip to Flexographic Printing Plant - Alliance Graphics
Tour and review the flexographic printing process at one of Houston’s only shops.
Exercise 10:* Write a report using the Field Trip Report— Email to [email protected]
Spring Break
Field Trip to Digital Printing Plant - Horizon
Tour of a full digital facility that focuses on short-run digital and wide- format printing.
Exercise 13:* Write a report using the Field Trip Report— Email to [email protected]
Materials, Finishing Processes, Quality Control, Variable Data & Cross Media Marketing
Tour of a facility - Write a report - Email to [email protected]
Direct Mail Production/History - Cross Marketing
We will discuss the history of mail marketing and creation of mail programs. The usage of variable data printing and the role it plays in cross media marketing. With the increase in usage and print becoming only one of the chosen methods of communications, the inter-relationships between the different methods is critical to understand.
Week 16: May 3 – classroom
page 7 of 7
Week 15:
Email to
We will discuss the various finishing processes and materials used in the printing process.
Field Trip to Bindery/Finishing Plant - Rasch
Tour of the largest finishing center in Houston, focusing on binding, folding, stitching and other specialty print finishing services
Exercise 14:*Write a report using the Field Trip Report— [email protected]
Final Exam Preview