DIGITARIA: Eleftheria Arapoglou

Eleftheria Arapoglou studied Fashion Design at The Surrey Institute of Art and Design in London, UK. She graduated in 2001, then returned to Greece aiming to create her own fashion label. For the following three years she worked as the fashion editor of the leading independent fashion magazine OZON. Simultaneously, she also worked for the “Trash Art” festival as the curator of their fashion programme. In 2004 she launched the avant-garde women’s wear label LACQNE, an avant-garde women’s label, obtaining international recognition with its six collections and a significant position in alternative fashion fairs in Stockholm and Berlin. In 2008 Eleftheria launched DIGITARIA, a clothing brand offering contemporary men and women's wear. The first collection was presented in London and received wide recognition. In March 2010 DIGITARIA was invited to take part as one of the main participants at the international fashion event 4FASHIONSHAKE, hosted at the MICHAEL CACOYANNIS FOUNDATION. Since then DIGITARIA has been known for its avant-garde fashion shows, which attract the leading players of Greece's fashion and art scene. DIGITARIA's latest collection | MIND OVER MATTER | [A/W 2011-12] was presented at this year's 4FASHIONSHAKE DAYS though a subversive art project. The designer coupled up with visual and performing artist HOPE to bring together art and fashion at the creative space KUNSTHALLE ATHENA. This cooperation led DIGITARIA to be invited by the ATOPOS Contemporary Visual Center to participate in “Monsters in Fashion”, an exhibition aiming to explore contemporary design, which will be shown this summer at the Benaki Museum of Athens. The video documentation of the | MIND OVER MATTER | collection will be presented at the next ASVOFF Film Festival taking place at the Centre Pompidou in Paris. www.digitaria.grwww.facebook.com/labeldigitariahttp://twitter.com/DIGITARIAWORLD Sales Agent: Fier ManagementFor more information please contact Janosh Boesche