#digitalmarketing and #socialmedia are changing #economicdevelopment: how to #meetup & #network...
TRANSCRIPT
#DigitalMarketing and #SocialMedia are changing #EconomicDevelopment:
How to #Meetup & #Network with
#CRE Professionals and #Stakeholders
@alysiacook – Principal, Opportunity Strategies@wkmyersii – Vice President, Denison Development Alliance@DaveQuinn247 – Vice President, Frisco Economic Development Corporation
#TxEDC15
#SocialProof
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
#SocialProof
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Platforms Facebook Twitter Instagram Pinterest YouTube LinkedIn
Audiences Prospects Community Leaders CRE Pros/Developers Site Selection Consultants Existing Industries Citizens
Relationship Building/Credibility/Reputation Management
#SocialProof
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Word-of-mouth advertising is
50 times more
powerful than other advertising.
-Jeffrey Gitomer
• Testimonials from existing industry leaders
• Ease of permitting process• Photos of mowed/trimmed industrial
park• Maps, maps, maps• “Did you know?”• QOL photos – real local people• Photos of interesting things in town• Arts/cultural/events• Variety of videos• Sharing others’ posts
#SocialProof
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
HolisticIncongruent
#RandD
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Set up accounts with similar names, handles, etc so people easily can find you on multiple platforms:
Twitter: @denisontx & @wkmyersiiLinkedIn: DenisonTX & WKMyersIIFacebook: DenisonTX & WKMyersIIInstagram: WKMyersIIGoogle+: DenisonTX & WKMyersII
Set your custom username extensions:http://facebook.com/wkmyersii
#RandD
“The art of conversation lies in listening.” --Malcom Forbes
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
“I think the one lesson I have learned is that there is no substitute for paying attention.”-- Diane Sawyer
“Seek first to understand, then to be understood.” -- Stephen R. Covey
“I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions.”-- Lee Iacocca
#RandD
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Watch what others are doing and get familiar with the platform(s) first
Search core topics and take notes on commonly used H&H’s
Follow digital media experts and key industry leaders, personal interests
#RandD
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
#craftbeer#
cra
ftb
rew
#txbeer
#txbrew#kickingback
#movingforward#tvmunson
#econdev
#downtownliving
#craftspirits
#gtar
#levittamp#txwine
#txspirits
#txbourbon#texasbourbon
#txspirits
#hashtags
#nowhiring
#automfg
#mfg
#teamdenison
#winelover
#winemaking
#vino
#gta
r
#livemusic
#musicindenison#livemusic
#musicmoves
@markkunemansr
@Pollaromedia
@RebasRanchHouse
@Spectrum_Brands
@texasairport
@TXHistComm
@TXCommArts
@kxiitv
@g
ote
xa
n
@ghwinery
@hiltongardeninn@homesteadwinery
@ilikethisgrape
@IvanhoeAle
@10newskten
@kxiitv
@gatewayvillagetx
@graysoncollege
@kxiitv
@go2grayson
@GatewayDenison
@elmonterey Ruiz Foods
@DFWcraftbeer
@DenisonTx
@Denisonparksrec@Denison_Live
@denisonisd
@DenisonChamber
@CWLGrayson
@CJscoffeecafe
@CityofDenison
@as
pel
l_b
rian
@903Brewers
@Handles
@Denison_Live
@DenisonChamber
@GraysonCollege
@CityofDenison
@Spectrum_Brands
@10newskten
@kxiitv
@CWLGrayson
@WorkforceTexoma
@TXWorkforce
@USAviationGroup
@TexCraftBeer
@Texas_Wine
@vintagetexas
@USDA
@TXWorkforce
@tupelohoneyTX
@tupelohoneybarandgrill
@TexasTourism
@TMCTexoma
@TexomaCraft
@Te
xom
aHea
lth
@TexomaCoffee
@MoJoeAGoGo
@TXsecofstate@texasgov
@Txextension
@TexasDeptofAg
#TxEDC15
@TexasEDC
#RandD #Hashtags #craftbeer #craftbrew #craftbeverage #craftspirits #downtownliving #econdev #GTAR - no Handle #MovingForward #txbrew #txbeer #TXSpirits #TexasBourbon #txbourbon #txwine #tvmunson #vino #winemaking #winelover #teamdenison MFG #mfg #automfg #nowhiring
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
MUSIC #LevittAMP #musicmoves #livemusic #musicindenison
@Handles @903Brewers @aspell_brian @CityofDenison @CJscoffeecafe @CWLGrayson @DenisonChamber @denisonisd @Denison_Live @Denisonparksrec @DenisonTx @DFWcraftbeer @elmonterey Ruiz Foods @GatewayDenison t @GatewayVillageTX l @GraysonCollege @go2grayson @GoTexan
@tupelohoneybarandgrill – Insta @tupelohoneyTX – twitter @TXWorkforce @USDA @vintagetexas – blogger @Texas_Wine – TWGGA @TexCraftBeer @USAviationGroup @WorkforceTexoma @TXWorkforce @WorkforceTexoma @GraysonCollege @CWLGrayson @Spectrum_Brands @10newskten @kxiitv @CityofDenison @DenisonChamber @Denison_Live
@GHWinery @HiltonGardenInn @HomesteadWinery @iLikeThisGrape - LegunaBeachCA @IronrootWhiskey @IvanhoeAle @10newskten @kxiitv @markkunemansr @pollaromedia @RebasRanchHouse @Spectrum_Brands @texasairport NTRA @TXCommArts @TXHistComm @TexasDeptofAg @Txextension @texasgov @TXsecofstate @TexomaCoffee (regional) also
@MoJoeAGoGo (coffee truck) @TexomaCraft @TexomaHealth @TMCTexoma @TexasTourism
#RandD
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Telling other’s stories!!!• Don’t just talk about your organization or yourself.• Promote other stakeholders and they will promote you.• Retweet, share, repost those with which you need to communicate.
#Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
If you’re not using digital media to tell your community’s story its like winking in the dark. You’re the only one who knows what you’re doing.
#Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
#Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
I Love Anchorage Community account of rotating Instagrammers sharing fresh perspectives to a day in the life in Anchorage, Alaska. Curated by @AEDCweb. #iloveanchorage
http://www.aedcweb.com/live-work-play/i-love-anchorage
What do we ask of hosts?• First post on Monday must be a selfie with a caption saying who you are,
what you do and what you are up to that week.• Post at least once a day. We want to see photos of everything from
where you work to where you play to how you explore Anchorage.• Keep all photos appropriate.• Sign off each photo with your name, initials or Instagram handle.
#Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
#Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Thank You!
Alysia Cook, PEDC, IOM, Principal
Austin, TX
@alysiacook
512-963-2263
#TxEDC15
Dave Quinn, CEcD, Vice President@[email protected]
William Myers, Vice President@[email protected]