digitally poised india 2014-15
DESCRIPTION
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check thisTRANSCRIPT
2014-152014-152014-15
1 1
India
Largest Smartphone Market
nd2 Largest Facebook Users
Largest Internet Usage
nd2
rd3
Worldwide India stands
2
INDIA’SINDIA’SINDIA’S
1.22b.
POPULATIONPOPULATIONPOPULATION
7b.
WORLD’SWORLD’SWORLD’SPOPULATIONPOPULATIONPOPULATION
Mobile User - 5b(71%) Mobile User - 1.10b(90%)
Smartphone User - 1.75m(29%) Smartphone User - 67m(6%)
Internet User - 2.5b(36%) Internet User - 239m(19%)
0.38b15%
2.12b85%
74m31%
165m69%
Laptop/Desktop Smartphone Laptop/Desktop Smartphone
3
Age wise Populationusing Internet in India
AGE
36%39%
16%
6%3%
15-24 25-35 36-44 45-54 55 & Above
Usa
ge
More than 70% of populationbetween 15 to 35 age is online
4
India Ranks 2nd
255MillionUser
33MillionUser
259MillionUser
24MillionUser
India Ranks 10th
1Billion/Month
VideosView
23Million/Month
VideosView
India Ranks 3rd
India Ranks 2nd after US
100MillionUser
1.23BillionUser
India to have highest social media user in world
5
SocialMediaUsers
2012 2013 2014 2015
87m127m
168m210m
62%21%
OS
8%
3%
1%
SocialMediaPlatform
Social media user trend
48% Smartphone users are between 15 to 25 age6
38%
16%
10%
5%
4.7%
15%Others
Market leader to face competition from brands like SONY, LG, NOKIA and MOTOROLLA
Entry level smartphonestarting with `7000 toboost the sale of Smartphone
India’s Smartphone Market Share
7
1.10Billion
Smartphones
225Million
Smartphones283
MillionSmartphones
China
United States89
MillionSmartphones
India to be 2nd largest countryto have smartphone
Smartphone Projection - 2014
China and India both together will have50% of Smartphone import of the world
8
Socia
l M
edia
Usa
ge
Agewise usage18-29 30-49 50-64 65+
58% 42%
50% 50%
33% 67%
43% 57% 39% 34%17% 10%
18%50% 27%
5%
45% 38%
14%2%
34% 39%20%
7%
Agewise & Genderwise social media usage
9
Games
Social
Entertainment
Utilities
News
Lifestyle
Health
Others
43%
26%
10%
10%
2%
2%
1%
15%
Time Spend On Mobile InternetTime Spend On Mobile InternetTime Spend On Mobile Internet
33%www.
48%
26%App
Mobile Internet Usage
Mobile Internet usage pattern
App usage to increase further10
Time Frame onMobile Internet 89%89%89%
AppAppApp
11%11%11%webwebweb
Mobile Internet usage pattern
As of now only 15% user connectsocial media through mobile 11
172 b
193 b
215 b
2013
2014
2015Print MediaSpends
148 b
170 b
197 b
2013
2014
2015
TelevisionTelevisionSpendsSpendsTelevisionSpends
24 b24 b24 b2015
RadioRadioSpendsSpendsRadio
Spends
16 b16 b16 b2013
20 b20 b20 b2014
DigitalDigitalSpendsSpendsDigitalSpends
34 b2014
44 b2015
26 b2013
Spending trend on various media
Digital media contributing 10% of total spend12
DigitalDigitalSpendsSpendsDigitalSpends2200 cr.
2013
3000 cr.2014
38%
Search
www.abcd.com
29%29%29%Digital
Video7%13% Social Media
10%
Mobile
3%3%3%Em
ail
Spending trend on Digital media
Social media, mobile marketing to overgrow others13
Supporting Siteshttp://www.theguardian.com/technology/2014/jan/13/smartphone-explosion-2014-india-us-china-firefoxos-android
http://timesofindia.indiatimes.com/tech/tech-news/With-243-million-users-by-2014-India-to-beat-US-in-internet-reach-Study/articleshow/25719512.cms
http://english.alarabiya.net/en/media/digital/2014/04/09/Facebook-hits-100-million-India-users-largest-after-U-S-.html
http://www.thehindu.com/sci-tech/technology/internet/india-is-now-worlds-third-largest-internet-user-after-us-china/article5053115.ece
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b
http://www.medianama.com/2013/10/223-comscore-2013-india-future-in-focus-internet-population-in-india-at-74m/
http://www.thecitizen.in/facebooks-world-wide-users-2/
http://en.wikipedia.org/wiki/Twitter
http://en.wikipedia.org/wiki/LinkedIn
http://www.youtube.com/yt/press/statistics.html
http://www.rapidtvnews.com/2011100315726/india-provides-23mn-youtube-viewers-a-month.html
http://socialmediacases.blogspot.in/2013/07/social-network-users-statistics-india.html
http://www.cybertechnologynews.in/2013/02/50-of-smartphone-users-in-india-are.html
http://www.nielsen.com/eg/en/insights/news/2013/smartphones-keep-users-in-india-plugged-in.html
http://trak.in/tags/business/2014/02/27/india-smartphone-market-share-4q2013/
http://www.theguardian.com/technology/2014/jan/13/smartphone-explosion-2014-india-us-china-firefoxos-android
http://jem499.blogspot.in/2014_03_01_archive.html
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
http://www.slideshare.net/mitraarnab1/india-on-internet-2014
http://www.slideshare.net/mitraarnab1/india-on-internet-2014
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2014-152014-152014-15
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