DIGITALIZEDIGITALIZE YOUR IDEASYOUR IDEAS

Content

WHO WE AREPART 1PART 2 OUR OLYMPIC STORY

PART 3 WHAT WE DO

Part

CrystalCG

WHO WE ARE1

Since being established in 1995 Crystal CG has become a professional digital media provider and multimedia application service company

with advanced 3D technology.

Growth of CrystalCGNumber of Employees

Today, Crystal has grown into a company with over 2,200 young and creative employees. Also with the 5,000 students graduating from Crystal's education school each year there is no shortage of talent. The past 8 years working with the Olympics has been a major factor for our company’s large expansion.

10

2200

1995 2008

CrystalCG

WHO WE ARE1

With the headquarter in Beijing,

Crystal has now 11 offices

worldwide, including 3 offices abroad of China: Dubai, London and Singapore.

CrystalCG

WHO WE ARE1

In July 2006, Crystal CG was officially appointed as the Beijing 2008 Olympic

Games Graphic Design Services Supplier

Beijing 2008 Olympic Games Graphic Design Services Supplier

CrystalCG

WHO WE ARE1

Shanghai 2010 EXPO Exhibition Planning Services

Supplier

In Nov 2007, Crystal CG was officially appointed as the Shanghai 2010 EXPO

Exhibition planning Services Supplier, to provide the digital content and exhibition

design for EXPO halls.

CrystalCG

WHO WE ARE1

In April 2008, Crystal CG was officially appointed as the Universiade SHENZHEN

2011Graphic Design Services Supplier

Universiade SHENZHEN 2011Graphic Design Services

Supplier

CrystalCG

WHO WE ARE1

In March 2009, Crystal CG was officially appointed as the LOCOG Digital Imaging

Services Supplier

London 2012 Official Digital Imaging Services Supplier

CrystalCG

WHO WE ARE1

Part

CrystalCG’s

Olympic Story2

All Rounded Olympics Experience

CrystalCG’s

Olympic Story2

With 800 employees and a database of Olympics related research, knowledge and digital assets accumulated over 8 years, 108 Olympics related project covering 27 critical categories, we are in a position to take Olympics related content to a higher plane.

1:PresentationsArticulating your idea the way you imagined it!

Audience ： 1-100

CrystalCG’s

Olympic Story2

CrystalCG helps to visually present the future, the processes and the plans to

help BOCOG to accelerate the communication process.

Opening ceremony simulation

Use of 3D technology to speed up the decision making process

CrystalCG’s

Olympic Story2

Client: Beijing Olympic CommitteeDetails: Created to allow the Beijing Olympic committee to preview the Beijing Olympic opening ceremony in 3D to assist with planning and decision making.

2:Internal trainingMake it visual and make it simple.

Audience ： 100-1000

CrystalCG’s

Olympic Story2

Using 3D technology, CrystalCG clearly and visually delivers knowledge to

educate large organization's members.

Olympic Security Training

Training video to educate Beijing 2008 Olympic Games security department.

CrystalCG’s

Olympic Story2

3:PromotionSee it, feel it and “touch” it!

Audience ： 1000-10,000

CrystalCG’s

Olympic Story2

With digital technology, CrystalCG helps to make each important BOCOG promotions

and events exciting.

Olympic Urban Planning Video For Olympic Bid

Use of digital simulation to present the Chinese commitment to the Olympics

CrystalCG’s

Olympic Story2

Visual planning of torch relay press release

Use of 3D multimedia to present the visual planning for the torch relay

CrystalCG’s

Olympic Story2

The Games of the XXIX Olympiad Sport Presentation

Crystal provides the digital content in stadium sports entertainment that will beshown within all 37 Beijing 2008 Olympic Venues before and during each event, aiming to educate the crowd about the sport they are about to watch, increase the excitement and interaction of the crowd within the stadiums.

CrystalCG’s

Olympic Story2

4:ExhibitionThe unique experience for your target.

Audience：10,000-100,000

CrystalCG’s

Olympic Story2

Beijing, Qingdao and Hong Kong Olympic exhibition rooms

The exhibition designer and digital media provider.

CrystalCG’s

Olympic Story2

5:BroadcastSpread the culture with the killer insight.

Audience：50million-200million

CrystalCG’s

Olympic Story2

3D animation can be used to freely express ideas. CrystalCG co-operate with

broadcasters which helps BOCOG to educate the community and spread the

Olympic culture.

Fuwa

Client: Beijing TV and KakuEpisodes: 100Production duration and team: 12 months with 80 techniciansProduction software: 3D Max, Maya, Final Cup, etc.Details: With the five Beijing Olympic mascots as hosts thiscartoon entertains and educates the children of China teaching them about many aspects of the Olympic Games including beliefs of the Olympics and historic events that have occurred.

CrystalCG’s

Olympic Story2

Olympic ABC 2% view rate

Client: CCTV5 Episodes: 300 Production duration and team: 14 months with 40-50 techniciansProduction software: 3DMax, Maya, After Effects 6.5, etc. Details: Crystal and CCTV collaborated to make a animated documentary to teach the Chinese people about the rules, equipment, techniques and skills for each of the Summer Olympic Game’s events.

CrystalCG’s

Olympic Story2

Everest Torch Relay

Client: CCTV Episodes: Seven episodes of 3-4 hours in length Production duration and team: Production software: 3DMax, Maya, After Effects 6.5, etc. Details: Crystal and CCTV collaborated to make a 3D interactive Everest application to be used by TV presenters and a number of animations to help the audience “experience” the Everest Torch Relay event.

CrystalCG’s

Olympic Story2

CrystalCG’s

Olympic Story2Crystal are working with director Zhang for the opening ceremony

Opening ceremony

CrystalCG’s

Olympic Story2

Cartoons

Fuwa

Client: Beijing TV and KakuEpisodes: 100Production duration and team: 12 months with 80 techniciansProduction software: 3D Max, Maya, Final Cup, etc.Details: With the five Beijing Olympic mascots as hosts, thiscartoon entertains and educates the children of China, teaching them about many aspects of the Olympic Games, including the Olympic ideals and historic events that have occurred.

CrystalCG

WHAT WE DO3

MultimediaTourism educational material

Client: Lian He UniversityDetails: In order to improve the education quality for the students of the tourism institute, Crystal CG created a 180 degree screen demonstration system to provide the “real experience” for the audience.

CrystalCG

WHAT WE DO3