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Digitalization for Growth

Taking companies to the Next Step.

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Today’s World

Analytics Available

Customer is King

Value Awareness

Consumer Diversity

Mobility of Work

Access Anywhere

Agility Required

Global Competition

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Digitalization Drivers

Technological Innovation

Speed, capacity and capabilities

Global ubiquity of access

Global Demographics

Digital native generations

Global diverse customers / access

Economic pressure to create value

Sustainable revenue / recurring revue

Speed of change / global competition

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Buyers Demand

Leading Edge Cool

Personalization

Agility & Responsive

Service

Efficiency

Convenience

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CustomerExperience

Digitalization Delivers

Personalization

Agility & Responsiveness

Interactive Communications

Collaborative Relationships

Business Intelligence

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What is Digitalization?

Digitalization is the use of technologies to enhance customer

satisfaction - while providing new revenue streams, streamlined

operations and value creation. Through digitalization companies:

• Provide access to company services and products via online / mobile technology

• Leverage ‘big data’ tools and strategies to analyze customer behavior

• Utilize artificial intelligence to predict customer needs

• Innovate to enhance customer experience

Digitalization for Adobe, Schibsted, LiveNation, ShoreTel and otherNext Step clients has delivered 300% improvement in marketvaluation through new revenue streams, streamlined operationsand sustainable customer commitment.

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Digital Demands Service Model

Adobe Creative and Marketing Cloud Service Provider

Rolls Royce today sells “pay for power” subscription not engines.

Apple delivers experience

Now has 30M paying subscribersAmazon Kindle

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What’s Needed

Recurring Revenue Model

Collaboration with Value Network

Business Intelligence Utilization

Customer Understanding

Commitment to Change Team for Future

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What’s Needed to Digitalize

Business Model Customer First Strategy Value Network

• Digitalization strategy and business case for change

• Customer First commitment (supported by Predictive Analytics and Feedback)

• Program management of market driven adaptive digitalization service development and implementation

• Organizational readiness, digital competence and agility

• Value network partner development

• Communications process and integrated plan

• Go to market planning and implementation

• Continual customer insights monitoring, analysis and incorporation

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Digital Ready Company

Has: Strong Leadership; Digitally Savvy Team, Commitment to Growth

Is Prepared to: Understand Customer Needs, Pilot, Measure, Adapt

Succeeds through: Customer experience and loyalty, value network

partnerships and agility

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What you can do to digitalize

1. Understand needs, interests, buying patterns of each customer

segment

2. Engage stakeholders and ‘value network partners’

3. Assess workforce skills and agility

4. Plan pilot digital project

5. Gain knowledge of Value Network, Agile Methodology, Data Driven

Marketing

6. Build organization-wide Digital Task Force Asa

7. Drive usage of collaboration tools

8. Commit to Successful Growth in Digital World

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Next Step for Digitalization

Proven Process for Real Results

Digitalization Readiness

Digitalization Readiness

Customer Journey and Value Network

Customer Journey and Value Network

Organization Readiness

Organization Readiness

Service Design and

Communication

Service Design and

Communication

Data Measurement and

Adaptation

Data Measurement and

Adaptation

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RESULTS

Accountability

Commitment

Teamwork

Urgency

AttitudeAttitude

19+ years of success

Proven processes

Best practices

ExperienceExperience

40+ experts

Breadth & depth of expertise

Talent

Profitability

Growth

Sustainability

Focus

What Makes Next Step Different?

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Take Your Next Step Toward…

Scalable Growth

Commercial Success

Digitalization of Business

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www.nextstepgrowth.com

RESULTS