digital trends 2012

31
10/20/30 Digital Presentation

Upload: switch

Post on 23-Jun-2015

118 views

Category:

Documents


3 download

DESCRIPTION

Digital Strategist Chris Jobst from Switch: Liberate Your Brand discusses digital trends for 2012.

TRANSCRIPT

Page 1: Digital Trends 2012

10/20/30Digital Presentation

Page 2: Digital Trends 2012

Trend #1Establishing Thought Leaders

Page 3: Digital Trends 2012

Trend #1What is a Thought Leader:A thought leader is an individual, firm or product that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.

Page 4: Digital Trends 2012

Trend #1Why is a Thought Leader Important: With the changing landscape of Search Engine indexing and the rise of Social Networks Thought Leaders will rise to the top of consumer minds, search results and industry in general

Page 5: Digital Trends 2012

Trend #1How To Establish A Thought Leader: For Business

Page 6: Digital Trends 2012

Establishing Thought Leaders for a Business: Social Media Meet-ups

Page 7: Digital Trends 2012

Establishing Thought Leaders for a Business: Social Media Meet-ups

Page 8: Digital Trends 2012

•  Establish Switch as a social Thought Leader

•  Transfers an established professional network into a real world environment

•  Use the face to face meet up to maximize the client or consumer experience

•  Brands: Bring brand advocates together

•  Businesses: Establish themselves as the industry leaders

Establishing Thought Leaders for a Business: Social Media Meet-ups

Page 9: Digital Trends 2012

Trend #1How To Establish A Thought Leader: For Product

Page 10: Digital Trends 2012

Establishing Thought Leaders for a Product: Social Media Interaction

Page 11: Digital Trends 2012

Establishing Thought Leaders for a Product: Social Media Interaction

Page 12: Digital Trends 2012

•  Use of Facebook and Twitter, etc as the go to place for product information

•  Post relevant useful content that your users will want to share and/or use

•  Post content that invokes interaction or a response

Establishing Thought Leaders for a Product: Social Media Interaction

Page 13: Digital Trends 2012

Trend #2Why Establishing A Thought Leader Is Important: 1 of 2

Page 14: Digital Trends 2012

Using the Thought Leader: Now that SEO Is Over The Hill?

Page 15: Digital Trends 2012

•  Searchable content is changing, thus changing the landscape of online publishing

•  Google is putting less emphasis on ‘backlinks’ and website content

•  With a recent Google algorithm change they are now putting more relevance to social content, likes, shares, tweets, reddits, etc.

•  Invest in real, valuable, relevant content that your audience wants

•  Grow your internal Thought Leaders to where they can add value to your audience and elevate your positioning in the market place

Using the Thought Leader: Now that SEO Is Over The Hill?

Page 16: Digital Trends 2012

Using the Thought Leader: Now that SEO Is Over The Hill?

Page 17: Digital Trends 2012

Interesting byproduct: Remove your personal social content from search results: https://www.google.com/webmasters/tools/removals

Page 18: Digital Trends 2012

Trend #3Why Establishing A Thought Leader Is Important: 2 of 2

Page 19: Digital Trends 2012

A good social strategy can result in free: Inbound Consumers

Page 20: Digital Trends 2012

A good social strategy can result in free: Inbound Consumers

•  Inbound Marketing: Having consumers find you through peer group word of mouth

•  Connecting with other Thought Leaders and having them sing your praises

•  Consumers who come to you through peer group approval are more qualified than consumers who find you through a blind search

Page 21: Digital Trends 2012

Trend #4Real Time Marketing

Page 22: Digital Trends 2012

Real Time Marketing

•  Real-time marketing means businesses reacting in real or near-real time

•  It’s about relevant messaging, and it‘s achieved in social channels by listening to and anticipating customer needs

•  Delivering a message at the ‘point of need’

Page 23: Digital Trends 2012

Real Time Marketing

•  Real time monitoring of Twitter

•  Identify who is “in need of a snack”

•  Offer free product Sample

•  4.2 Million earned media impressions

•  Delivered 3,600 free samples

•  Sales increase 87% over previous year

Page 24: Digital Trends 2012

Real Time Marketing

•  Use of Foursquare to reach consumer when they check in, in-store

•  Social / Local / Mobile

•  Offer free product Sample

•  Coupon can be scanned directly from phone

Page 25: Digital Trends 2012

•  Don’t discount or take for granted mobile phone usage for consumer products, b2b or events

•  We need to use Responsive Design for future applicable client projects

Real Time Marketing

Page 26: Digital Trends 2012

Real Time Marketing

Page 27: Digital Trends 2012

Trend #5Gamification

Page 28: Digital Trends 2012

Gamification

•  Gamification is the use of game design techniques and game mechanics to engage audiences

•  Badges, points, rewards, leaderboards to keep consumers coming back and spreading the word

•  Increase retention and repeat users •  MDChallenge, NattyLight (if

launched), Foursquare

Page 29: Digital Trends 2012

Gamification

Page 30: Digital Trends 2012

Gamification

Page 31: Digital Trends 2012

Questions?