digital transformation summit april 26-28, 2017 the westin ... · digital transformation summit...
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Digital Transformation SummitApril 26-28, 2017
The Westin, DomainGrand Ballroom
Austin, TX
RECEPTIONWEDNESDAY APRIL 26, 2017
6-8pmCocktails, Food, Music, & Networking
THURSDAY APRIL 27, 2017DIGITAL TRANSFORMATION OF THE CUSTOMER EXPERIENCE
2017
The Future of Sales: Creating New Buyer Experiences9:30-10:30am
11:00am-Noon Dreams For Future Cities
A positive customer experience is critical to a company’s brand and, ultimately, its bottom line. With
the proliferation of technology and devices, the customer has become smarter and more powerful.
Customers now decide when and how they want to interact with brands, which has had a direct impact
on the way companies sell to their customers. While macro trends such as social, mobile, cloud, big data
and IoT are forging a new era of engagement, customers are ultimately becoming far more disruptive
than the technology itself.
This session will address how companies of all sizes can create new business practices that leverage
technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear
actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.
How can we not be inspired by dreams of flying cars, floating cities, teleportation beams and wayback
machines? At the same time, we have been haunted by nightmare scenarios of technology gone awry, of
robot domination, dystopias, and SkyNet. Now, as technology increasingly gains sentience through artificial
intelligence—with capacities to understand, learn, and predict—we look to smart devices and systems to
increase productivity, lifespans, and happiness. In this talk David Rose author of Enchanted Objects, and
Researcher at the MIT Media Lab will explore the emerging world of AI and Internet of Things through
provocative examples for how we might live differently in future cities.
Tiffani BovaCustomer Growth & Innovation Evangelist
Salesforce.com
Conference Kick-Off8:30-9:30am
David RoseCEO
Ditto Labs
Tim Costello CEO BDX
Melissa Morman
Client Experience OfficerBDX
BREAK 30 MINS
BREAKFAST 7:30-8:30am
THURSDAY APRIL 27, 2017DIGITAL TRANSFORMATION OF THE CUSTOMER EXPERIENCE
2017
1:00-2:15pm Viewpoints From The Industry’s Leading Researchers
2:15-3:00pm Data Driven Customer Experiences
3:30-5:30pm Creating A Service Excellence Culture
During this session you will hear from 4 of the leading minds in the building industry. They will share the
latest buyer research, important trends, and answer your questions.
The Ladies and Gentlemen of The Ritz-Carlton take service excellence to the highest levels every
day. As a followup to last year’s popular session, Mr. Quitoni makes an encore appearance at DCX to
discuss creating a Service Excellence Culture. By exploring the award-winning business practices of
The Ritz-Carlton, you will discover how a service excellence culture results in engaged employees and
customers. You will be guided through The Ritz-Carlton Gold Standards—the foundation of our iconic,
global brand. You will also visit key processes such as onboarding and empowerment that lead to
legendary service and sustainable success.
Jimmy Diffee Co-founder/Creative Dir.
Peter Brumme General Manager
Jeff Meyers CEO
Joe Kirchner Senior Economist
Joe Quitoni Corporate Dir
. The Ritz-Carlton
BREAK 30 MINS
LUNCH 12:00-1:00pm
HOSTED DINNERS AT A FABULOUS DOMAIN RESTAURANT! CHECK YOUR REGISTRATION PACKET FOR SPECIFIC DINNER LOCATION
6:30pm
This session features the story of building a data-driven customer journey. Learn how to drive business
maturity, create and optimize authentic digital customer experiences, and drive new marketing technol-
ogy innovations that result in increased customer satisfaction and revenues. The session will describe
how to approach:
- Defining a digital maturity roadmap;
- Gathering and connecting data, and then using it to drive the customer journey;
- Applying customer journey analytics to align marketing with personalized engagement and maximized results;
- Obtain insights on developing digital teams, business transformation processes and operations.
Max Goijarts Marketing & Technology
OnModus
FRIDAY APRIL 28, 2017DIGITAL TRANSFORMATION OF THE CUSTOMER EXPERIENCE
2017
9:30-10:30am How Brands Are Approaching Digital Transformation
11:00am-Noon Omni-channel Marketing Turned Inside Out
Panel discussion around the latest in techonology trends and sharing hot new topics/products from the
major digital shows such as CES, SXSW, and others.
8:00-9:30am Best In Show
Trish Mueller Co-founder
Mueller Retail Consulting
Trish is the former CMO of Home Depot and has a long history of creating transformative retail
experiences. She will bring her expertise to this session and take a current look at successful
omni-channel marketing to two very different audiences: Learn what others are doing to engage
customers outside your industry, and then discover realistic and practical actions you can take to drive
change inside your company.
ADJOURN & GRAB LUNCH TO GO!
BREAK 30 MINS
BREAKFAST 7:00-8:00am
Melissa Morman Client Experience Officer
BDX
Julie Jacobson Founding Editor
CEPro
Nancy Giordano Strategic Futurist
Play Big Inc.
12:00-12:30pm Wrap Up With BDX CEO Tim Costello
Tim Costello CEO
BDX
In his role at T3, James is responsible for working with clients to identify and articulate opportunities
to engage technology to improve the business and enhance their customer’s experience. Since joining
T3, James has also facilitated all innovation labs and forums within the company to foster an organized
innovative environment. In client services, he serves as an internal consultant across clients as an expert
on emerging technologies and customer-engagement best practices.James Lanyon Director of Innovation
T3
Thank you to our event sponsors!
For more information visit www.bdxsummit.com or email: [email protected]