digital transformation selexion

M A S T E R I N G

D i g i t a l

Transformation

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of Duval Union Consulting

@jcaudron [email protected]

We are business consultants for a digital

world.

Our mission is to help organization transform.

mailto:[email protected]

Are you an active social media user?

Do you embrace new technology?

Do you get your kicks from new business models?

Who Are You?

Sold in 40 countries!

Expect a smack in the face…Digital Disruption is real

What do These 4 have in common?

1995+ Music Photography Video Rental …

2005+ Print Media TV Travel HR …

2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …

2025 All Safe havens will be subject to digital disruption …

WAVES OF Disruption

What can we learn?

Digital Disruption is a story of…

%

This is NOT our storyYOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

This IS our storyYOU

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

THEMBut your

app sucks

I want experience

Uhh..ok

Hey this solves my problem!

I don’t want to wait a week

NEW

The Tipping Point

YOU THEM

THE IMPACT OF D I G I T A L

Slicing the Elephant

creates Insight

The relationship is changing between the organization and the outside world.

The Glass House

The Glass House

Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

The evolution of unbundling and how this changes your products, services and go-to-market.

The Package

The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability

Angry Birds Twitter, Facebook

Newspaper Website

CNN online / app

Blogs

Vertical sites and specialties portals

Yelo App Apple TV

Spotify

Sporza.be

LinkedIn, Monster, ...

eBay

Pinterest, blogs

Weather Pro (iPhone)

Traffic: Waze

YouTube

Twitter, Facebook

RSS

Breaking news

In-depth analysis

Services

Weather

Classifieds

Jobs

Sports

TV

Fun

Specials

Discovery

Culture

Trends & Lifestyle

The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability

The position in the value chain is challenged. You can bypass, or be bypassed.

The Frog

The Frog Bypassing Virtualization Fragmentation of touchpoints

BypassingIf you can sell expensive cars online, you can sell anything online.

The Frog Bypassing Virtualization Fragmentation of touchpoints

Opinion making is challenged. New players can dominate the attention of people.

The Gatekeeper

The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship

Crowd-sourced opinions

Peers as news distributors

Automatic algorithms

The traditional gatekeeper

New “experts” ++

+


Will there emerge other non-traditional gatekeepers in

your space?

…

FRESH FOOD IS THE

Accelerator

EVOLUTION IN DIGITAL RETAIL

First generationLow logistic complexity

FIRST GENERATION

Low value Low complexity

Low logistic complexity

High value Low complexity


Second generationSolving more complex user problems


Solving more complex user problems:

making decisions

SECOND GENERATION

Solving more complex user problems:

return policy as marketing

SECOND GENERATION

Solving more complex user problems: fitting at home

SECOND GENERATION

Cleaner logistics to handle delicate products like clothing

SECOND GENERATION

Optimization of logistics

SECOND GENERATION


Second generationSolving more complex user problems

Third generationHigh logistic complexity


“sorry, your order has been delayed. We expect delivery in 2-3 weeks”

RELIABILITY

WHEN THINGS GO WRONG WITH FOOD IT’S VERY BAD!

NEW PLAYERS

NEW WAY OF LAST MILE DELIVERY TO MAKE THIS

HAPPEN

TRADITIONAL PLAYERS ARE ADAPTING THEIR BUSINESS

MODEL

When your favourite fresh food can be delivered within 30

minutes, exactly when you want it, customers will expect the same from:

you?

Primary location and place of consumption are changing. There is a need to merge offline and online

The Traveller

The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

PLACE OnlinePoS Hybrid Omnichannel

(digital entering PoS)

(all functions go digital too)

The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

Consumers are uniting. The power of the crowd can be good or bad for your organization.

The Participant

The Participant Community Power of the crowd Sharing economyCollaboration

Sharing economyFrom scarcity to abundance

The Participant Community Power of the crowd Sharing economyCollaboration

Technology keeps progressing. We are only at the beginning of the digital revolution.

The Cyborg

The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

Are you

Scared or

Inspired?

Don’t worry, we’ve got a PLAN

Digital Transformation is a complex and never-ending

journey

YOU NEED TO Scan YOUR

ENVIRONMENT

DETERMINE THE IMPACT

CREATE A North Star VISION

DEFINE A Transformation STRATEGY

DEFINE A Transformation STRATEGY

@jcaudron

BUILD A ROAD MAP

KNOW

YOUR

AUDIENCE

WHO DO YOU SERVICE?

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

WHO DO YOU SERVICE?

@jcaudron

WHO DO YOU SERVICE?

YOU CHALLENGERS

The Challengers move into your space, when will you move into theirs?

UNDERSTAND

TRANSFORMATION

F R O M DIGITIZATION

T O TRANSFORMATION

BUILD a new ORGANIZATION

From ... ... to

The Business

Digital (at the sideline)

Digital in the core

The BusinessDigital (at the

sideline)

The Business


From ... ... to

The BusinessDigital (at the

sideline)

Digital in the coreThe Business


Digital in the core

Digital in the core

Digital in the core

From ... ... to

From an outdated MOTHERSHIP

From an outdated M o t h e r s h i pTO A modern

F L E E T

YOU NEED DIGITAL Leadership

Digital Leadership is TransversalSa

les

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

DIG

ITA

L

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

Sale

s

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

DIGITAL

TO PULL THIS OFF YOU WILL NEED…

M I N D S E T

M E A N S

M A N D AT E

Digital Transformation is a complex and never-ending

journey

TRANSFORMATION STRATEGY

ROADMAP

DIGITAL LEADERSHIP & CAPABILITIES ASSESS

TEAMSTRAIN & COACH

CHANNEL STRATEGY

POLICY & GOVERNANCE

SET-UP AND ROLL-OUT RUN

ROLL-OUT DIGITAL OFFICE

RUN DIGITAL OFFICE

CUSTOMER ENGAGEMENT

CHANNELS

PLATFORM DESIGN

REQUIREMENTSPARTNER

SELECTIONRFP CREATION

LAUNCHDEVELOPMENT

BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL

BUSINESS MODEL

START-UP BUSINESS MODEL

PROJECT KICK-OFF

START-UP KICK-OFF (FUNDING, INCUBATION)

RUN PROGRAM/DEVISION/…

RUN START-UP (COACHING,

ADVICE)

START-UP BUSINESS

TRADITIONAL BUSINESS

TRANSFORMATION STRATEGY

IMPACT ANALYSIS NORTH STAR

VISION OF YOUR FUTURE

SCAN MARKET TRENDS & INTERNAL DIGITAL

READINESS

Thank You!

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