digital transformation needs more than technology
TRANSCRIPT
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Digital TransformationNeeds More Than
TechnologyAndreas Hauser
SVP, Design & Co-Innovation Center, SAP@HauserAndreas
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent.
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What is Digital Transformation?
Application of Digital Technology in all aspects of human societyhuman
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Photo by Francesco Crippa - CC BY 2.0
Mistake #1: Over-Engineering
DesirabilityHuman Factors
FeasibilityTechnology
Factors
ViabilityBusiness Factors
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Mistake #2: Wishful Thinking
© 2004 herbX film
DesirabilityHuman Factors
FeasibilityTechnology
Factors
ViabilityBusiness Factors
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Mistake #3: En Vogue
FeasibilityTechnology
Factors
ViabilityBusiness Factors
DesirabilityHuman Factors
http://www.motorstown.com/news/1797-peel-p50.html
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Design-led Digital TransformationFocusing on People
Re-imaging Business Models and Business Processes
Leveraging breakthrough technology trends- Hyper-connectivity- Big Data- Mobility and Cloud- Internet of Things- Security
Re-imagine Customer and User Experience
DESIGN INNOVATION
FeasibilityTechnology
Factors
ViabilityBusiness Factors
DesirabilityHuman Factors
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Good Design Drives Shareholder Value2014 Design Value Index (DVI) from Design Management Institute (DMI)
$ 10,000
2004
$ 15,000
$ 20,000
$ 25,000
$ 30,000
$ 35,000
$ 40,000
$ 45,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Design Conscious Companies :AppleCoca-ColaFordHerman-MillerIBMIntuitNewell-RubbermaidNikeProcter & GambleStarbucksStarwoodStanley Black & DeckerSteelcaseTargetWalt DisneyWhirlpool
DVIS&P 500
$ 17,999.37
219%
$ 39,427.34
Source: http://www.dmi.org/?DesignValue
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TODAY
Forrester IT survey, 2013
THE FUTURE
72%Keep the lights on
28%Drive business innovation
Drive business innovation
Keep the lights on
Incremental Innovation
Breakthrough Innovation
Shift From Information to Innovation Technology
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Monetary Value
Human Value
GainProductivity
SaveTraining
Costs
DecreaseUser
Errors
DecreaseChange
Requests
IncreaseUser
Satisfaction
IncreaseCustomerLoyalty
IncreaseSolutionAdoption
StrengthenRelationship
(IT and Business)
Design Delivers Business and Human Value
http://experience.sap.com/designservices
Launch
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SAP UX and DESIGNAn Evolutionary Story
2004DST
SCALING UX
2014UX & DESIGN
ACROSS SAP
2005d.school
2013FIORI UX
SCALING UX2015
UX & DESIGNRECOGNITION
SAP won 15+ Design Awards
SAP has a rich history using Design and Design Thinking with
500+ customers
2010APPHAUS
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Main Content NotificationsCustomizedView
SAP Fiori Design EvolutionOutlook
This is the current state of planning and may be changed by SAP at any time.
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Videohttps://www.youtube.com/watch?v=lo9l0ES-rhc
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the SAP you know
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NEW EMPOWERRENEWDelivering SAP Fiori UX across SAP Solutions Customers to Innovate
through Design
&
Education& Best Practices
Tools & Technologies
UX Design Services
Execution of SAP’s UX Strategy
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SAP Business Suite
SAP Fiori apps reference librarywww.sap.com/fiori-apps-library
Coming soon
SAP Fiori running on SAP HANA Cloud Platform
www.sap.com/fiori-demo
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SAP S/4HANA
SAP S/4HANAOn-Premise Edition
SAP S/4HANACloud Editions
SAP Fiori: User Experience for SAP S/4HANA
Efficient access to information
User productivity
Complexity reduction
This is the current state of planning and may be changed by SAP at any time.
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Cloud
New Home Page
e.g.
People Profile
This is the current state of planning and may be changed by SAP at any time.
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NEW EMPOWERRENEWDelivering SAP Fiori UX across SAP Solutions Customers to Innovate
through Design
&
Education& Best Practices
Tools & Technologies
UX Design Services
Execution of SAP’s UX Strategy
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AFTERBEFORE
SAP Screen PersonasSimplify SAP GUI Screens
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SAP WEB IDE SAPUI5 / OpenUI5
Discover Design Deliver
Tools & TechnologiesTo discover, design, develop, and deploy a great UX (UXaaS)
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Video Splash and BUILDhttps://www.youtube.com/watch?v=jrU4ZYpgrpU
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Design ThinkingPlaybook
Open SAPUX Courses
Design forNon-
Designers
Education & Best Practices http://www.experiencesplash.com
SAP Splash Scenes
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Create business value with human-centered design UX Design Services
Design Thinking Agile Development
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NCTNational Center for Tumor DiseasesSimplifying Patient Data Analysis to Save Lives
Read more...
Design +SAP HANA = Innovation
Analyzing health data to faster match patients to
clinical trials
“We are now able to extract and analyze data from various sources and present it to physicians and researchers in a way that enables surprising new insights.” Professor Dr. Christof von Kalle, Director, Translational Oncology, NCT
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AMGCollaborative Planning Tool Drives Business Growth
Re-imagine collaborative manufacturing planning
Supporting transformation of AMG’s innovation process
“The design-led co-innovation process at SAP’s AppHaus acted as a catalyst for changing the nature of our organization’s relationship with SAP.“Dirk Zeller, Head of IT consulting, Mercedes AMG
Video https://www.youtube.com/watch?v=sk8k_Cisp74
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Foster a design-led innovation cultureUX Design Services
People Process Place
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Video https://www.youtube.com/watch?v=aCSI5V7xAGo
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Interested
• Noticing• Individual success• Ad hoc,
unintentional• Grass roots• Design seen as
costs
Invested
• Adopting• Design is important• Resources provided• Best practices
defined• Point solution not
repeatable
Engaged
• Realizing• Design competency• Design used in day-to-day
business• Facilitates coherency of brand
Stages of Organizational ReadinessOrganization readiness for design thinking and innovation
Scaled
• Innovating• Collaboration w/ business• Co-innovation with end users• Design as business strategy• Process in place and scaled• World class design expertise• Awards in design & innovation
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Common Barriers to Design and Innovation
People Process Place
Design talentExecutive SupportSiloed organizationsScalabilityPriority of designResources
Design as an after thoughtAd hoc, inconsistentDesign processEnd user involvementDesign iterationTolerance for failure
Co-innovation spaceLocation of teamsPhysical spacesVirtual placesProject rooms
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SAP’s Award Winning Design Recognitions
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How to embrace the human aspect?
Photo by Jon Carr (https://flic.kr/p/EtoDV)
Engage with your customers and users
Learn about Design & Design Thinking experiencesplash.com
Join the UX & Design Wave experience.sap.com
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Thank You
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Andreas HauserSenior Vice PresidentDesign & Co-Innovation Center
SAP SEDietmar-Hopp-Allee 1669190 Walldorf, Germany
[email protected] @HauserAndreaslinkedin.com/in/hauserandreas
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