digital transformation: how leaders meet modern customer expectations

Digital TransformationHow leaders meet modern customer expectations

Chet Kapoor

©2015 Apigee. All Rights Reserved. 2

Deliver products to make every business

a digital business

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Digital APIs

API Platform

Intelligent API Platform

Intelligent API Platform

Manage Secure Analyze Scale Connect

An API platform that enables enterprises to deliver aconnected digital experience to customers, partners and employees.

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Our customers

AT&T

The world is changing – digitally.


For business, that means customers with new

expectations.

©2015 Apigee. All Rights Reserved.

In the digital world experiences must be:

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Immediate

Intelligent

Interconnected


Source: Forrester – The State of Digital Business, 2014, Fenwick

Most businesses can’t deliver the digital experience

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Nature of Market

Retail

Music

Cars

CPG

Books

Food

CleaningServices

Consulting

Mining

Weightless

Intermediate

Nature of Product

2000s

2030s

Heavy

B2CB2B2CB2B2020s

No industry is exempt from this disruption

Source: Gartner – CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino


Those who (re)build their

business around the change

Those who adopt piecemeal solutions

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Who will survive?

Those who fail to adapt to change

Who will thrive?

13CC-BY_SA Apigee 2015.

Across industries, businesses are already (re)building for digital

Putting an API around

the stores

Global reach meets

personalized shopping

Enabling the future of payment

Any cloud, any time, any where

World class TV on-demand world-wide

From a better shoe to a better you


6x sales increase

versus store only

Over 75 partner apps

using QuickPrint APIs

Platformfor telehealth

digital loyalty program83M members in 12 months

connect fitness app or device to

loyalty account

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What sets them apart?


Leading Digital

from the top

Delivering Digital

with developers

Building Digitalwith APIs

Leading Digital


Digital leaders lead from the top

CTO 26% CEO 30%

CIO 22%

CDO 7%

CMO 8%

Other C-Level 3%

Below C-Level 2%

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Senior-most person responsible for digital:

Source: Apigee Institute – Keys to Digital Transformation Survey, 2013. Survey of 321 executives at companies with more than $500m in annual revenue.


Experience managing

across departments

Simplifies complexity

Adapts quickly and flexibly to the

market and results

Traits of the highly successful digital leader

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Source: Apigee Institute – Keys to Digital Transformation Survey, 2013. Survey of 321 executives at companies with more than $500m in annual revenue.

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Leaders can’t do it alone.

Delivering Digital


Developers have conquered the phone with apps . . .

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Source: Developer Megatrends H1 2015, Vision Mobile estimates


… and are well on the way to conquering

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… everything really!

the car wearablesthe home factoriescities healthcare


Digital business needs a vibrant developer ecosystem

internal and external

DATA

apps

developersPlatform technology

Developer ecosystem virtuous cycle

Building Digital

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The nature of apps is changing


Yesterday: The traditional app

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The value is delivered by the app itself(even when connected to a backend

service)Source: Developer Megatrends H1 2015, Vision Mobile


Today: The companion app

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The value is delivered by the deviceThe app is just the remote control

Source: Developer Megatrends H1 2015, Vision Mobile


Tomorrow: The data app

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Value comes from combining all kinds of data.The app processes triggers and signals across devices, sensors and APIs.

Source: Developer Megatrends H1 2015, Vision Mobile

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What do many established companies have?

Data

Data from Users Data from Products Data from Partners


For too many, that data is stuck …


Data Warehouse

Database

ESB / Integration

Days

Years

Pace

of ch

ange

Systems of Record

Secure Scale Manage

Analyze

Connect

Immediate

CRM, ERP, etc.

SOA Data Lake

. . . behind rigid legacy infrastructure

Intelligent Interconnected

Security @ all points of engagement

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Users Apps Developers APIs API Team Back-end

OpenID Connect

API keys, app authentication

role-based access control

traffic control,quotas, DDoS

LDAP, role-based access control

TLSIP access control

Analytics drive intelligent connected experiences

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ability to predict

behaviordata

interactions

deep insights

intelligent connected

experiences

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4x scale year/year

Scale capacityquickly on demand

Zero impact to all other customers

Scale is imperative for mission critical businesses

Source: Apigee cloud data Black Friday weekend 2014

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Data Warehouse

Database

ESB / Integration

Days

Years

Pace

of ch

ange

Systems of Record

Secure Scale Manage

Analyze

Connect

Immediate Intelligent Interconnected

CRM, ERP, etc.

SOA Data Lake


…data continues to be stuck

38©2015 Apigee. All Rights Reserved.

Connected Experience

Businesses need an API platform

Data Warehouse

Database

ESB / Integration

Days

Years

Pace

of ch

ange

Systems of Record

Secure Scale Manage

Analyze

Connect

CRM, ERP, etc.

SOA Data Lake

Immediate IntelligentInterconnect

ed

Manage Secure Analyze Scale Connect

API Platform


We’ve seen this before …


This is part of a natural evolution


Source: PwC Technology Forecast, 2014

From a tightly coupled system



To complex integration through a central bus


And now, simple, loosely coupled connections, allowing easy internal and

external sharing

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Businesses that thrive

Lead with CxOs

Deliver with

developers

Digital is NOW!

Build with APIs

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The API platform for digital business

Momentum

185+ customers

Intelligent API platform

20B+ API calls/month

Ecosystem

190,000+ developers

99.99% availability cloud

20+ partners: Accenture, SAP …

1600TB data in cloud

Large and growing TAM

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Why we win

• Architecture built for the cloud

• Up to 99.99% availability

• 24 x 7 x 365 global support

• Code, or configure with a GUI

• Self-service options for developers, IT, and business

• Test, create POC, or build free

• Monetization

• Analytics engine

• Backend as a Service

• Developer portal

• Global redundancy

• API design tools

• API Health solution

• PCI/HIPPA compliance

Reliable scalability Ease of use Rich feature set

CC-BY_SA Apigee 2015.

Business (Direct)

Developers (Ecosystem)

Partners (Re-sellers)

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190,000+ developers

8,000+ enterprises

185+ customers

Multiple verticals

Partners(System Integrators)

Business Model

AT&T


“Using Apigee we were able to onboard four APIs in a matter of months. This allowed us to really take advantage of opportunities in the market that, frankly, we would’ve had to pass on if we didn’t have Apigee.” Garrett Vargas, Expedia

"Moving to a platform-based approach, where we have APIs that wrap our core systems, allows us to have more business agility.”

Paul Clark, ITV

“We take security very seriously and to me it was a no-brainer that Apigee could meet both our scalability and security needs.”

Brian Lillie, Equinix

“There’s no way we could have gotten the time to market that we needed with confidence without the Apigee management layer in front.” Joel Huff, Adobe Pass


Thank you

digital transformation: how leaders meet modern customer expectations

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