digital transformation atlanta
DESCRIPTION
David Mennie presented to a room of 25 for the Digital Transformation Tour on Tuesday, December 9th at Atlanta Fish Market in Atlanta, GA.TRANSCRIPT
Digital Transformation Meetup: Atlanta
Digital Transformation: Time To Think Ahead David Mennie, Sr. Director, Product Marketing @david_mennie [email protected]
Digital has changed everything
It’s time to think ahead
Acquia is The Digital Experience Company § 141% 4 year CAGR
§ 3800+ customers
§ 500+ employees
§ Over $118.6M raised led by New Enterprise Associates (NEA), North Bridge Venture Partners, Sigma Partners, Tenaya Capital, and Amazon.com
§ Global:
− Boston, Portland OR, Washington DC, Toronto, UK, France, Benelux, Germany, Australia
Partners
Customers
Awards
Transformation is not optional
Organizations who focus on customer experience are thriving.
Companies with poor customer experience are dying.
The age of the customer is here!
43.0%!
14.5%!
-33.9%!-40.0%!
-30.0%!
-20.0%!
-10.0%!
0.0%!
10.0%!
20.0%!
30.0%!
40.0%!
50.0%!
Stock Performance (2007-2012)!
Source: Forrester Research and Wartermark Consulting
Customer Experience Laggards
S&P 500 Index Customer Experience
Leaders
Digital Experience is Becoming the Brand
Digital Experience Not Always So Sexy
What will it take to succeed? Embrace all things digital to drive a great customer experience!
“How can you keep up with empowered customers? Be more digital. Your customers, your channels, and your competitors are digital. "The future of your business is digital.”
- Forrester Research
Turn big data into business insights!
Embrace the mobile mind shift!
Accelerate your digital
business!
Transform the customer
experience!1 2
3 4
Four Market Imperatives
in the Age of the
Customer
What does transformation look like?
20M!Pages of content
2M!locations
1B!Page requests/week at peak
MASSIVE SCALE!
What does transformation look like?
$4.7M!Projected 5-year savings
MASSIVE COST SAVINGS!
55!State agency sites
What does transformation look like?
500%!Increase in number of shares
50%!Reduced time-to-publish
MOBILE!DOMINANCE!
Mobile traffic overtook desktop 1 week after responsive site launch
FASTER! TIME-TO-MARKET!
SOCIAL !STRENGTH!
1 WEEK!
What does transformation look like?
300+!Warner Music Group artist websites, 3
templates, total creative freedom
118+!Interscope Records managed
artist sites, one platform
ONE PLATFORM THAT DELIVERS HUNDREDS OF UNIQUE EXPERIENCES!
60%!Reduced total cost
30%!Faster time-to-market
What does transformation look like? THOUSANDS OF SITES – ONE PLATFORM!
Are you ready to
transform?
The shift you need to be ready for Traditional Information Technology!
Siloed teams with different solutions delivering disjointed experiences!
Disciplined (slow) processes for building and deploying digital experiences!
Proprietary solutions whose technology evolves too slow!
On-premise infrastructure with rigid & costly capital expenses!
New Business Technology !
Integrated teams with a shared solution delivering unified experiences!
Agile (fast) process for building and deploying digital experiences!
Open Source solutions that evolve at the speed of the web!
Cloud-based infrastructure with flexible and lower cost operational expenses!
How we help companies transform"Acquia helps organizations unite their business and technical teams as they transform to digital-first.
The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster.
The Acquia Platform! The Acquia Experience!
The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success.
We’ll educate you, map success, and ensure it on an ongoing basis.
Come for the platform, stay for the experience.
Digital transformation is real • Organizations are reinventing business models, putting
digital at the center of their business.
• Organizations are seeking new technology "that supports this transformative vision.
• Acquia is the platform to "support digital transformation "both today and in the future.
