digital transformatin, iot in retail, driving an enterprise architecture for listening differently
TRANSCRIPT
ECSCIA, European Centre of Supply Chain Information Architecture
IOT in retail, driving an Enterprise Architecture for listening differently?
NEA ”Övergripande Arkitektur och Digital Transformation i Malmö”
ECSCIA, European Centre of Supply Chain Information Architecture
People will listen and interact differently
Actual processes, systems , standardsand Information structures will be different
ECSCIA, European Centre of Supply Chain Information Architecture
Convergence
ECSCIA, European Centre of Supply Chain Information Architecture
Technology
Behavior
Priorities
Big dataIOT
Connectivity
Automation
New digital consumer
Follow- Orchestrate-Configure
One planet
Profit rather than growth
Deal with more
Move faster
Waste less
EA IT
Business
Converged practice
changes will force us to accelerate convergence
ECSCIA, European Centre of Supply Chain Information Architecture
Define & navigate ecosystems together
ECSCIA, European Centre of Supply Chain Information Architecture
Bimodal IT
Stable <-> Agile
Foundational Enterprise architects
Vanguard Enterprise architects
“Business outcome driven approach”
Gartner stuff…
ECSCIA, European Centre of Supply Chain Information Architecture
Changes…
(I did not come up with these ideas all by myself)
ECSCIA, European Centre of Supply Chain Information Architecture
Social values are changing(Been told so by smart people like Sir Stuart Rose)
People care and know. They search for meaning, and purpose.
Simply consuming stuff is no longer satisfying.
The ”new 4P”: -People-Planet
-Purpose-Profit
Resources are scarce and divided over more. Current rate of consumption will require 2 planets by 2050.
Some countries are consuming us at a 3-8 planet rate
ECSCIA, European Centre of Supply Chain Information Architecture
People have told me that everything will be connected
”There might be 50 billion connected devices by 2035....””50 billion deviced by 2020....”
”75 billion by 2020....””Every toaster will have an IP address”
ECSCIA, European Centre of Supply Chain Information Architecture
I figure, the exact
number of connected devices doesn´t matter.
What matter is that
they are many and that
more can be added easily at low cost
ECSCIA, European Centre of Supply Chain Information Architecture
With all those connections, the whole industry is racing too meet....
• Demand will be visible fast. ”Where”, ”what”, ”how much” and ”who” is no longer guesswork. The challenge and opportunity lies in what all that information tells about the consumers next step (Predicive/prescriptive)?
• Analytics of that data will allow for additional / related sales pushed to the consumer through multiple channels. Obviously, the push needs to be confimed against supply chain capabilities, making supply chain response (even more...) vital
• Locked communities will be using the connections to fence in the consumer
• Extremly open communities using the connections to enable the consumer to reach all
+
ECSCIA, European Centre of Supply Chain Information Architecture
We will be taking a better holistic grip by looking at detail
Things like…Predictive analytics for Interstore balancing (or anywhere else
in the network…..)
ECSCIA, European Centre of Supply Chain Information Architecture
So lets spend 300 000 milliseconds on
Retail (the art of selling stuff)
and IOT
ECSCIA, European Centre of Supply Chain Information Architecture
IOT.......It is more than RFIDIt is more than M2M
It is ”Network embedded devices”It is smarter
It communicates moreIt senses more
It connects more
ECSCIA, European Centre of Supply Chain Information Architecture
So, where is the retail supply chain now?The factory is connected (SCADA)
The big (central) warehouses are connected(LGV, FLT, Conveyors , racks, they all talk)
The truck is connected and can talk but its introvert
Most ”shelves” aren´t talking..... (Vending machines are a special case)
The product is doing some rudimentary talking but...
There is POS, Loyalty cards but....Some nerds are building robots ...
ECSCIA, European Centre of Supply Chain Information Architecture
Reference Models would help
ECSCIA, European Centre of Supply Chain Information Architecture
In retail, IOT can help go beyond POS.It can obtain (and act) on information with more detail than basic ”what has
passed the cash register ” (and who bought it)To do that, it would help to have
a ”store” reference model defining the points and activities IOT can observe/execute/report
Receive store Display Check out
Back front
Fill up
ECSCIA, European Centre of Supply Chain Information Architecture
Standards would help
An IOT API for retail?An IOT language?“Rosettanet” for IOT?
ECSCIA, European Centre of Supply Chain Information Architecture
IOT ChoreographyIOT APIs
IOT Messages
I am something
I can do things
I have states
I am somewhere
I have a layout I share
I listen
I act
Automate
ECSCIA, European Centre of Supply Chain Information Architecture
But that’s still taking the old structured data transaction approach
How about EA to listen for the unstructured stuff?
The cameras, the words…Capturing, feelings, thoughts sentiment?
Will there be an evolutionary bypass in method and technology?
ECSCIA, European Centre of Supply Chain Information Architecture
The next generation will shop differently.“Customers are always on and show no loyalty”
ECSCIA, European Centre of Supply Chain Information Architecture
RecapPeople & values are
changingTechnology lets us capture much data
IOT is an emerging part of that landscape
Reference models and standards would help establish an EA for
listening differently.(And, yes, there is money in it )
Practices will converge
We only have one planet
The unstructured stuff will drive
change