digital transformatin, iot in retail, driving an enterprise architecture for listening differently

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IOT in retail, driving an Enterprise Architecture for listening differently? NEA ”Övergripande Arkitektur och Digital Transformation i Malmö” ECSCIA, European Centre of Supply Chain Information Architecture

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Page 1: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

IOT in retail, driving an Enterprise Architecture for listening differently?

NEA ”Övergripande Arkitektur och Digital Transformation i Malmö”

Page 2: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

People will listen and interact differently

Actual processes, systems , standardsand Information structures will be different

Page 3: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

Convergence

Page 4: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

Technology

Behavior

Priorities

Big dataIOT

Connectivity

Automation

New digital consumer

Follow- Orchestrate-Configure

One planet

Profit rather than growth

Deal with more

Move faster

Waste less

EA IT

Business

Converged practice

changes will force us to accelerate convergence

Page 5: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

Define & navigate ecosystems together

Page 6: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

Bimodal IT

Stable <-> Agile

Foundational Enterprise architects

Vanguard Enterprise architects

“Business outcome driven approach”

Gartner stuff…

Page 7: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

Changes…

(I did not come up with these ideas all by myself)

Page 8: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

Social values are changing(Been told so by smart people like Sir Stuart Rose)

People care and know. They search for meaning, and purpose.

Simply consuming stuff is no longer satisfying.

The ”new 4P”: -People-Planet

-Purpose-Profit

Resources are scarce and divided over more. Current rate of consumption will require 2 planets by 2050.

Some countries are consuming us at a 3-8 planet rate

Page 9: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

People have told me that everything will be connected

”There might be 50 billion connected devices by 2035....””50 billion deviced by 2020....”

”75 billion by 2020....””Every toaster will have an IP address”

Page 10: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

I figure, the exact

number of connected devices doesn´t matter.

What matter is that

they are many and that

more can be added easily at low cost

Page 11: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

With all those connections, the whole industry is racing too meet....

• Demand will be visible fast. ”Where”, ”what”, ”how much” and ”who” is no longer guesswork. The challenge and opportunity lies in what all that information tells about the consumers next step (Predicive/prescriptive)?

• Analytics of that data will allow for additional / related sales pushed to the consumer through multiple channels. Obviously, the push needs to be confimed against supply chain capabilities, making supply chain response (even more...) vital

• Locked communities will be using the connections to fence in the consumer

• Extremly open communities using the connections to enable the consumer to reach all

+

Page 12: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

We will be taking a better holistic grip by looking at detail

Things like…Predictive analytics for Interstore balancing (or anywhere else

in the network…..)

Page 13: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

So lets spend 300 000 milliseconds on

Retail (the art of selling stuff)

and IOT

Page 14: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

IOT.......It is more than RFIDIt is more than M2M

It is ”Network embedded devices”It is smarter

It communicates moreIt senses more

It connects more

Page 15: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

So, where is the retail supply chain now?The factory is connected (SCADA)

The big (central) warehouses are connected(LGV, FLT, Conveyors , racks, they all talk)

The truck is connected and can talk but its introvert

Most ”shelves” aren´t talking..... (Vending machines are a special case)

The product is doing some rudimentary talking but...

There is POS, Loyalty cards but....Some nerds are building robots ...

Page 16: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

Reference Models would help

Page 17: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

In retail, IOT can help go beyond POS.It can obtain (and act) on information with more detail than basic ”what has

passed the cash register ” (and who bought it)To do that, it would help to have

a ”store” reference model defining the points and activities IOT can observe/execute/report

Receive store Display Check out

Back front

Fill up

Page 18: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

Standards would help

An IOT API for retail?An IOT language?“Rosettanet” for IOT?

Page 19: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

IOT ChoreographyIOT APIs

IOT Messages

I am something

I can do things

I have states

I am somewhere

I have a layout I share

I listen

I act

Automate

Page 20: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

But that’s still taking the old structured data transaction approach

How about EA to listen for the unstructured stuff?

The cameras, the words…Capturing, feelings, thoughts sentiment?

Will there be an evolutionary bypass in method and technology?

Page 21: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

The next generation will shop differently.“Customers are always on and show no loyalty”

Page 22: Digital transformatin, IOT in retail, driving an enterprise architecture for listening differently

ECSCIA, European Centre of Supply Chain Information Architecture

RecapPeople & values are

changingTechnology lets us capture much data

IOT is an emerging part of that landscape

Reference models and standards would help establish an EA for

listening differently.(And, yes, there is money in it )

Practices will converge

We only have one planet

The unstructured stuff will drive

change