Using digital to generate and/or save money

Selwyn College, Cambridge

4 September 2014

Martin Bazley

Sessions using digital (chargeable)

Design workshops

Animation

Music workshops

Photography workshops

Video / film workshops

Promotion, evaluation

Social media

Audience research - understanding your audience better

Create your own website / add another section

Online learning resources

Prototyping website / online learning resources

Short films to enhance engagement with the website and promote

learning offer

Sessions using digital

Types (all potentially chargeable)

Individual drop-in

Individual booked in advance

School class (obviously booked in advance!)

Animation

Music workshops

Design workshops

Photography workshops

Video / film workshops

Download

Download

Sharpen your mice... starter for 10

• What ways can you think of, in which digital technology can be used to engage and work with young people?

• What’s the difference between new media and social media? Why ‘new’ and why ‘social’?

Sharpen your mice... starter for 10

• What social media services have you heard of, and what do you know about them?

• Which is more popular with young people, MySpace, Facebook, LinkedIn or WordPress?

• What is RSS?

Sharpen your mice... starter for 10

• What is a blog and where does the word come from?

• What is a podcast and where does the word come from?

Sharpen your mice... starter for 10

• When using Facebook to work with young people, it is important to....

CommonCraft videos

Online audiences site

Podcast examples?

Animation

Two main types:

Wallace and Gromit

Computer generated

Lots of free animation software

- some specially designed for schools

Just google 'free animation software for schools'

Need to manage expectations!

Use archive photo as background

Add music afterwards

Design /desktop publishing

Example (V&A):

visitor lent camera

Goes round galleries and takes photo of object

Back at base, photo taken of visitor

Combine the two images to produce printable

poster

Lots of possibilities - adapt appropriate to

your situation

Film/ video sessions

Example (LMWS) (see sheets)

define clear achievable appropriate task

work in specific area of gallery

editing afterwards not needed - edit as you shoot

great way of getting parents and others to see moving images of your site

Lots of possibilities - adapt appropriate to your situation

=============================================

Ideas surgery: 5 mins thinking time, then plenary review

Work in pairs / threes. Choose one or more ideas using digital technology to save money and / or generate income in your own organisation(s).

Think ‘elevator pitch’ not ‘feasibility study’!

Keep this light – don’t fret over the figures. If unsure whether something will work ‘technologically’, assume it will.

=============================================

Our idea: [sessions]

Quick description / how it works (so you can explain to others):

How might it save / generate money? (note costs etc where known)

Promotion, evaluation

Social media

Audience research - understanding your audience better

Create your own website / add another section

Online learning resources

Prototyping website / online learning resources

Short films to enhance engagement with the website and promote learning offer

Social media

Plenty of advice out there on this.

Key points:

What are you trying to achieve?

How much time do you have to spend on this, really?

What are the criteria for success? (SMART)

Consistency of tone - but something different from the corporate line

Planning audience research

How can we get a sense of who our visitors are and how they react to what we offer?

How do we gather data to help us improve what we do?

How do we measure success from the user's point of view, and / or against our own objectives and constraints?

For example, how justify investment (or lack of it) in social networks etc?

Define audience

research goal

Analyse data

Collect data Use results to guide

changes

Plan methodology

Define audience research

goal

Analyse data

Collect data Use results to guide

changes

Plan methodology

Define audience research

goal

Analyse data

Collect data Use results to guide

changes

Plan methodology

Define audience research

goal

Analyse data

Collect data Use results to guide

changes

Plan methodology

Define audience research

goal

Analyse data

Collect data Use results to guide

changes

Plan methodology

Define audience

research goal

Analyse data

Collect data Use results to guide

changes

Plan methodology

SCA guidance http://sca.jiscinvolve.org/wp/audience-publications/

Good overview

Step by step approach

Lots of sources of information:

Culture 24 Let’s Get Real http://weareculture24.org.uk/projects/action-research/

Create your own website / online resources

Do you have difficulty updating 'your own' web pages?

Would you like to try out an idea for a different website / online resource, but it seems too expensive, time consuming, out of your control etc?

Just try it out. Very quickly you can end up with

prototypes (free, design free)

final versions (some design needed, £500?)

Wordpress.com vs Wordpress.org

Wordpress.com is particularly quick to get going – great for developing and trialling resources, or just playing around with ideas

Wordpress.org needs installation and a little maintenance, but offers a stable website solution

Making websites - CMSs

http://wordpress.com - free website creation service (pay extra for features like own domain name etc). All hosting and upgrading etc is done for you

Making websites - CMSs

http://wordpress.org - free website creation service – like .com except you need your own webspace and you are responsible for updating, hosting costs, etc

Wordpress examples

http://ruskin.ashmolean.org/education

http://www.digitallearningnetwork.net

http://www.wimbledonwindmill.org.uk

http://www.dorkingmuseum.org.uk

Getting your content online - others

Google maps, TripAdvisor, HistoryPin etc

YouTube, Vimeo, podcasting

Social media: Facebook, Twitter, etc

Google website search, Google Analytics

EventBrite or Amiando for event booking

Video for the web

Reasons to use it

• Moving images have much more impact, tend to attract more interest

• Demonstrate evidence of engagement with school groups / other learners

• Good medium for explaining things, stimulating discussion etc

Video for the web

Equipment, technical etc

• Video camera – choose something simple without too many controls (RIP Kodak Zi8 ...)

• Use an external microphone – sound quality is biggest factor in overall quality.

• Tripod probably a good idea

• Think about lighting, background noise etc

Video for the web

Storyboarding

• Plan for a short video (for the web, for schools, for general interest)

• You can always add more clips, and present them as ‘chapters’ in a sequence

• Imagine shooting it and play it back in your mind – then revise the storyboard

Video for the web

Editing

• Most time consuming element! Many hours, for short clips, until more experienced.

• Free programs fine – iMovie (Mac), MovieMaker (Windows), and search online

• ‘cutaways’ is main additional feature you might need – Adobe Premiere Elements?

Video for the web

Sharing and uploading

• YouTube, Vimeo etc – these handle all the format conversion for you and provide streaming service

• Upload file to website – can be good (YouTube blocked in some schools) but more technical fiddling required.

Learning to plan, shoot and

edit short films in house

Reviewing first attempts....

Elements of online learning resources

Image(s) + caption(s)

Key question(s) / short activities

Background teacher notes / pupil activity sheets

Zoomable images

Video

Interactive

More complex functionality

Increasin

g cost an

d co

mp

lexity Mo

st u

sefu

l fo

r te

ach

ers

These are the first

things to provide, and

do not require high

levels of IT expertise or

investment

Video can be done quite easily

The others will mean investment of

money and /or expert time

This is good news. Maybe creating online learning

resources is not so difficult?

=============================================

Ideas surgery: 5 mins thinking time, then plenary review

Work in pairs / threes. Choose one or more ideas using digital technology to save money and / or generate income in your own organisation(s).

Think ‘elevator pitch’ not ‘feasibility study’!

Keep this light – don’t fret over the figures. If unsure whether something will work ‘technologically’, assume it will.

=============================================

Our idea: [promotion/evaluation etc]

Quick description / how it works (so you can explain to others):

How might it save / generate money? (note costs etc where known)

Make a short film quickly for free

One approach:

Talk to camera or film around gallery / site

Open video in editing software (free or low

cost)

Add in archive images, music, titles etc

Make a short film quickly for free

Quicker approach

Lower production values

Use free screencasting software

Jing

Get images,music ready

Start recording the screen (and mic) and do it 'live'. Can pause record to avoid awkward transitions.

Developing a learning resource: iterative review

your content curriculum (find a match)

Ch

eck

Does it match your audience’s specific needs?

If so TEST - and then amend

Learning activities Learning outcomes

(find a match)

Reflection

How can you create effective learning resources on a limited budget?

What are the quick wins for teachers, in online provision?

How do you build a case for investing in the development of online resources?

Elements of online learning resources

Image(s) + caption(s)

Key question(s) / short activities

Background teacher notes / pupil activity sheets

Zoomable images

Video

Interactive

More complex functionality

Increasin

g cost an

d co

mp

lexity Mo

st u

sefu

l fo

r te

ach

ers

‘What have museums ever done for us?’

The main value added for teachers working online is

selection of suitable material

with learning activities and outcomes in mind

Focus resources on editorial, evaluation and testing

rather than technical functionality

More information / advice / ideas

Martin Bazley

www.martinbazley.com

0780 3580 737