digital talks spring'15 - user experience
TRANSCRIPT
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What’s the craic?”Cemal Büyükgökçesu
Analytics and Conversion Consultant
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WHAT HAS NOT CHANGED?
Needs are the same
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source: truthfacts.com
WHAT IS EVOLVING?
The Digital User: Constantly Connected
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Source: http://j.mp/1lgMIsL & http://j.mp/LKnAgE
“Half a square foot of LCD screen sold for
every human on earth.”
IN JUST ONE YEAR
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Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
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Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
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IMPLICATIONS OF DIGITAL EVOLUTION
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IMPLICATIONS OF DIGITAL EVOLUTION ON UX
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Source: http://bit.ly/ZhKtI8
Average phone screen:
3.5”
Average phone screen:
4.86”
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Source: ScientiaMobile 5.2B sample
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DON’T MAKE ME THINK!
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source: The Ultimate Guide To Conversion Centered Design, Unbounce.com
The more choice you give somebody, the easier it is to choose nothing
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source: http://conversionxl.com/what-to-call-your-call-to-action/ & http://www.marketingsherpa.com/article/how-to/simple-word-change-in-email
Call it what it does!
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Source: Google Mobile Search Study
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goo.gl/2Awaa5
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IMPLICATIONS OF DIGITAL EVOLUTION ON MEASUREMENT
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Moment Search and Decide Convert Measure
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Macro conversions
Micro conversions
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'There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.'
— Ernest Hemingway
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Thanks!
Cemal Büyükgökçesu
Analytics and Conversion Consultant
buyukgokcesu