Digital Synergy PackagesDigital Synergy PackagesReal EstateReal Estate

Turnkey digital+print solutions to handle your marketing needs in

a new media landscape.

How can we help market your business?• Optimized Landing Page built with 6 key phrases (OLP 6)

• Optimized Listing News Releases (Blockshopper) for fresh content creation

• Optimized Facebook Fan Page & Facebook Ads (cost per click) to attract fans

• Search Engine Marketing (cost per click) to drive sales

• Display ads on chron.com, in paper and in the mailbox to build awareness

Did you know…

Nearly all consumers (97%) now use online media to shop locally.*….however, less than 5% of retail sales are actually done online.**

* BIA / Kelsey 3/10/2010; ** milo.com 3/10/10

OLP Listing News Release Facebook SEM Display Ads

Organic / Natural Results

Position is determined by search algorithms which assess relevancy

Sponsored / Paid Results

Paid advertising containing a 2–5 word title (call to action) and 2 short lines of text

All LocalEdge products, including but not limited to PPC & SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.

Who Searches?• 220 million searches per day in the US*

• 88% of those searches are “local”*• 95% of online adults used a major search engine in the past month**

*Nielsen NetRatings Nov 2007; **eMarketer, August 13, 2008

Searchers click through…

Why use an Optimized Landing Page?

Optimized URL and Key Words

Search Engines Like Optimized

Video

Tracking Phone Number with

Call Recording

Unique Content

Trackable Data Collection

Map to Your Location

Optimized Landing Page Results (6 Keyword Phrases & Landing Page)

Sample Report: Most Results start after the 3 ½ Month mark

SAMPLE: Organic Search Page Report on Key word Phrase. Ranking results not guaranteed. Results vary by market and search terms.

Optimized Listing News Releases

We work with you to develop relevant news on your listing we post

to chron.com, blockshopper.com and

your Facebook page twice each month.

Active Agent Distribution – Ultimate Site

Source: Facebook internal data, March 2010, Compete.com, US 30 day active, Jan 2010

Did you know…Facebook is #1 in daily reach

Facebook Fan Page and Ads (cpc) These are Facebook Ads. We can use these to attract fans.

We work with you to develop this business news.

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Facebook Places app is included with fan page.

Cost-Per-Click placements on Google, Yahoo!, Bing and Ask

• You control the message and determine where to target the ad to reach pre-qualified, self-selected prospects

• More likely to be on the first page immediately – can control placement through spend and quality keywords

• Customers are pre-qualified by the time they reach your page

Detailed reports include impressions, clicks, calls, emails

and more.

Search Engine Marketing

Spadea 3x2 print ad offers premium position to build

awareness for your business

Users can share your ad with their Facebook fans from your

Flyerboard on the chron.com homepage (btf).

Display Ads Build Brand Awareness for Your Business

Package Choice_________________________________ Circle Frequency: 6X 12X Monthly $ Commitment _______________

Advertiser Name____________________________ Advertiser Signature___________________________ Date______________

Digital Synergy Package

Optimized Landing Page (6 key phrases)

Facebook Fan Page + 50 Facebook Ad Clicks per month

Optimized Listing News Releases - 2 per month + listing

NN Spadea - 6" print ad + chron.com flyerboard

 

Monthly Investment with 6x commitment - $595

Monthly Investment with 12x commitment - $575

Digital Synergy Package + SEM

Optimized Landing Page (6 key words)

Facebook Fan Page + 50 Facebook Ad Clicks per month

Optimized Listing News Releases - 2 per month + listing

NN Spadea - 6" print ad + chron.com flyerboard

SEM - $650 managed campaign

Monthly Investment with 6x commitment - $1,245

Monthly Investment with 12x commitment - $1,200

Digital Synergy Package + Print LNR + Active Agent

Optimized Landing Page (6 key words)

Facebook Fan Page + 50 Facebook Ad Clicks per month

Optimized Listing News Releases - 2 per month + listing online and in Print

NN Spadea - 6" print ad + chron.com flyerboard

Active Agent Monthly Package

Monthly Investment with 6x commitment - $732

Monthly Investment with 12x commitment - $705

Digital Synergy Package + Print LNR+ AA + SEM

Optimized Landing Page (6 key words)

Facebook Fan Page + 50 Facebook Ad Clicks per month

Listing News Releases - 2 per month + listing online + Print

NN Spadea - 6" print ad + chron.com flyerboard

SEM - $650 managed campaign

Active Agent Monthly Package

Monthly Investment with 6x commitment - $1,382

Monthly Investment with 12x commitment - $1,330

Advertising Purchase Order

Save $240 Save $540

Save $324 Save $624