digital strategy on a budget - thc.texas.gov · the webinar will begin at 10:00 a.m. c.t. thc...
TRANSCRIPT
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Digital Strategy on a Budget
Welcome!
The webinar will begin at 10:00 a.m. C.T.
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THC Museum Services
• The Museum Services Program
provides support, resources, and
training to museums in Texas.
• Consultations
• Webinars and workshops
• Resources
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www.thc.texas.gov/museum-services
• On our webpage:
• Webinars
• Workshops
• Grants and Fundraising
• Helpful Resources
• Connect and Learn
THC Museum Services
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• Laura Casey
Museum Services Program Coordinator
512-463-6427
• Emily Hermans
Museum Services Program Specialist
512-463-5921
THC Museum Services
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• Creating a Community of Museum
Colleagues
• Wednesday, June 5, 2:00 p.m.
• Incorporating AR/VR Technology Within
Your Museum
• Tuesday, July 30, 11:00 a.m.
• Insurance Basics for Historical Collections
• Thursday, August 22, 10:00 a.m.
Upcoming Free Webinars
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Digital Strategy On a Budget Koven J. SmithNon-profit digital strategyAustin, [email protected]@5easypieces
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One: Clarify your
motivations Assess where you already see impact
Beware of “case study envy”
Assess where the sector is headed
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Two: Understand what “digital” means for you
Brooklyn Museum: engaging audiences
Cleveland Museum of Art: best-in-class, cutting edge
Blanton Museum of Art: agility, focus on need, usability
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Three: Find the center of your
digital strategy Your IT team
Your collections manager(s)
Your director
Your board
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Four: Agree on the best methodology
Funding models
Staffing and role concerns
Incremental, or all-up
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Five: Find a logical place to start
Build on current strengths
Understand what success looks like
Optimize for learning rather than technical success
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Case Studies
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Cleveland Museum of Art
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Williams College Museum of Art
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Fin One: Clarify motivations Two: Understand what “digital” means Three: Find the center of your strategy Four: Agree on a methodology Five: Find a logical place to start
Koven J. SmithNon-profit digital [email protected]@5easypieces