digital strategy for music and sound company

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Music & Sound DISHER

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Post on 24-Jan-2015

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  • 1. Music & Sound DISHER

2. Create a Story Weave different projects together to create a new story. What is a typical storyline? How can you make them all come together? Example: http://www.craigwnorthrop.com/ Fresh Examples You could create examples of you work via social media. Create sound to shorts and post them on Youtube. This allows you to create new stuff that is tailored to your targeted audience and allows them to interact with you. Soundalanche Ok this is a little bit more innovative. You have all these sounds that dont stand on their own (beeps, honks, etc). You could create an interactive or perhaps stand alone soundalanche that displays these sounds showing the different moods or uses of them. A cascading symphony of beeps! It could be something that is reative to the viewers mouse or it could just be an abstract video that goes with the sounds. Reel 3. Your reel should be displayed in a place where your target audience can come across it easily. People rarely seek these things out. It should also be the BEST example of your work. This strategy overcomes a few challenges you currently face in creating your reel. Heres the basic outline of what would happen: 1. Create short/fun examples of your work for Youtube and Vine 2. Follow creative, influential, and relevant people (your target audience) 3. Create sound/score for their videos. This starts a conversation and gets their attention. 4. Create a 30 second piece that is unique and could be interpreted in interesting ways. Challenge creative followers to make a short that fits your score. Favorites will be displayed on your homepage. 5. Aside from giving you a social media presence that provides free exposure of your reel this achieves 2 big things: Provides one of a kind content for your website/reel Shows the agency world that youre clever (like them) Social Media 4. BerkeSound.com Many different reels studio tour vs equip. list OneUnionRecording.com Similar to Disher logo and look Good wording in news Like case studies Mekanism/art.com wording is enticing CharacterSF.com Projects is very clean. DubeyTunes.com 600 Townsend, who are they? services is pretty good at getting point across the studio is worded well whole site has good wording and color reel: long and outdated but ok quality content AllDayEveryDay.com work page is nice and clean. Good for displaying videos deutschinc.com + cpbgroup.com Cool, starts up with reel on home page. What else do you need? (Like Deautchs about page and photos) RockRiverMusic.com Brand/Ad agency focusing on music. They also do on premise music, kind of interesting. Summary: Reel as homepage, super lean no excess Clean display for visual content Differentiate yourself from other sound places Juicy wording (ex. studio tour vs equip. list) Website