digital strategy for brand marketers
Post on 18-Sep-2014
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DESCRIPTION
Digital marketing is a broad topic with many perspectives. This presentation captures high-level thoughts on how to look at the digital landscape with fresh eyes.TRANSCRIPT
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BCAMA League Of Extraordinary Digital Thinkers
Dean ElissatVP Client Engagement
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Sigh.
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Average Marketing Budget Spend On Digital
24%-27%
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Start With Discovery.Recommended activities include:
• Research audit.
• Internal stakeholder interviews.
• Competitive audit.
• Content inventory audit and process review.
• Key user scenario development.
• Feature matrix definition.Everything Is Digital Now.
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Average Number Of Household Digital Connected Devices
6-15
10 BILLIONDIGITAL DEVICES WORLDWIDE
200 BILLIONCONNECTED DEVICES BY 2021
2.5 BILLIONUSERS OF THE INTERNET
$259 BILLION SPENT LAST YEARTHROUGH ECOMMERCE (U.S)
60 BILLION iPHONE APPS DOWNLOADED TO DATE
1.2 BILLION FACEBOOK USERS
TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY
ADULTS SPEND OVER 45 HRS/MTH ON THE INTERNET (NOT INCLUDING PORN)
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MARKETING COMMUNITY
THE DIGITAL WAVE
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Family Help.
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The Future Is Very Unpredictable.
Consumers (Users) Driving Change.
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Shift Messaging Toward Experiences & Content Delivery
Be Useful.
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Consider Digital As A
Cultural Tool.
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Emotive
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Look. Then Leap.
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Internet Connect Thermostat.
Friendlier Smoke Detector.
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Think Connected Platform.
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Web.Mobile.Product.Live Event.Personal.Cultural.Global.
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Plan For Humans.
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Consumers Feel More Positive About A Brand When Interaction Is Personalized.
Be Personal.
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Name.Location.Timing.Set Preferences.Past Preferences.Recommendations.
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Do Less. Better.
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Aim For Essential.
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Users First.Be Useful.Form Culture.Leap Ahead.Connected Platforms.Get Personal.Less Is More.Essential.
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Thank YouI Feel A Bit Better Now.