digital strategy eco system

1. DIGITAL STRATEGY ECO SYSTEM Got a question? @googledave @phcreative

2. INBOUND MARKETING: A CUSTOMER JOURNEY Got a question? @googledave @phcreative

3. Got a question? @googledave @phcreative

11. INBOUND MARKETING BUYING CYCLE Got a question? @googledave @phcreative

13. BUT. IT TAKES. EFFORT. Got a question? @googledave @phcreative

15. GOOGLE UDPATES HUMMINGBIRD What does it mean. Improved semantic and contextual understanding pages matching meaning not just keywords Keywords, context, location, device, experience Content cant sit in isolation, needs to be shared and engage influencers are you focused on them? Do you know who the are!? Content must have unique value for your personas You need to become an authority in your space with USPs Got a question? @googledave @phcreative

16. GOOGLE UDPATES HUMMINGBIRD What does it mean. Be fit for mobile and multiple devices (mobile responsive) Re-confirms that fast SEO is dead and you need to put effort in across all relevant digital disciplines and so it should be Identify intent, needs, problems and become the authority in your business area Schema.org markup use it Get ready for voice search thats what Google is doing! Build trust, be authentic, be sincere Got a question? @googledave @phcreative

20. CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave @phcreative

21. DIGITAL MARKETING ECO-SYSTEM Got a question? @googledave @phcreative

22. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative

31. Thanks for listening and keep in touch @GoogleDave email: [email protected] tel: 01512275549 Got a question? @googledave @phcreative

digital strategy eco system

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