digital stories: the voice that motivates action

Digital Stories: The Voice that Motivates Action

Accessible Design in the Digital WorldSeptember 2008

“Accessibility provides the opportunity to disrupt your competitors, capture new markets and achieve remarkable ROI.”

Mike Paciello

© 2008 by The Paciello Group, LLC. All rights reserved. Proprietary and Confidential.

ADDW2008.ppt

Harold Thimbleby @ ICCHP 2008

Keynote Theme: “Digital Stories”


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What I observed….

HaroldDigital Stories – A usability persuasion

methodology

AudienceDigital Stories – Must be WAI & 508 compliant,

accessible

So I got to thinking…


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A Brief History in Time: Standards & Mandates

ADAAccessible bathroomsRampsParking Spaces

Section 508Website accessibilitySoftware UI designElectronic information access

TodayState & Country Mandates ISO/ANSI/HFES StandardsADA Restoration 2008

15 years ago

10 years ago

On the horizon EU’s M/376 WCAG 2.0 Air Carrier Access Act Alliance / Collaboration partnerships Web Access Device Independence Multimedia Languages Voice Browsers Web Anytime Anywhere Device Profiles User Preference Profiles Social Networks WAI / ARIA

“Fear-based Incentives” Helped Create…


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The IT / AT Accessibility Gap

“Accessibility Gap” Technological advances in the field of

accessibility lag behind greater advances in mainstream information technology

Disability demographics combined with aging population of computer users are creating demand for inherently accessible technology

The “Gap” is widening at an increasing pace leaving those with disabilities further behind from the rest of society in the ability to access electronic information and goods provided via the web or to utilize software Time

Acc

essi

bilit

y G

ap

Which led to TEITAC…

Technology

Accessible Technology

TEITAC Usability – Interoperability -

Harmonization

TEITAC

New Recommendations for Section 508Telecommunications and Electronic and Information Technology Advisory Committee

Who: The Telecommunications and Electronic and Information Technology Advisory Committee (TEITAC): 41 members from industry, government, international, and disabilities advocacy groups

What: Recommendations for how the U.S. Access Board should update Section 508 and Section 255 regulations.

Why: To make ICT products accessible to as wide a range of people with disabilities as possible.

When: July 2006 – April 2008

Requirements based on product characteristics rather than product types. How do we classify products that have so many features?

Functional Performance Criteria (FPC) refer to different disability categories and the necessity of providing access to the functionality of products. The FPC have been modified from the previous version to include a note on the role of assistive technology in meeting the FPC. Products must provide at least one mode that allows access to all functionality of the product:

A – Without VisionG – Without Speech

B – With Limited VisionH – With Limited Reach, Strength or Manipulation

C – With Color Vision DeficitsD – Without Hearing

I – Without Physical ContactE – With Limited Hearing

J – With Cognitive, Language, or Learning Limitations

Subpart B: Functional Performance Criteria

1194.23(g)Volume Reset2.2.F1194.23(f)Volume (Gain)2.2.E1194.25(f)Volume2.2.D1194.25(e)Audio Connection2.2.C1194.23(i)Interference with Hearing Device2.2.B1194.23(h)Magnetic Coupling2.2.A1194.25(j)Installed or Free-Standing Products2.1.F1194.26(d)Standard Connection2.1.E1194.25(c), 1194.26(b)Touch Operated2.1.D1194.23(k), 1194.26(a)Mechanical Controls2.1.C1194.21(i), 1194.25(j), 1194.25(k)Flashing2.1.B1194.21(j), 1194,25(h)Reflectance Contrast for Legends and Passive Displays2.1.A1194.23(e)Speech Operation1-H Text size1-G1194.21(i), 194.25(g)Color1-F Visual Information1-E Audio information1-D1194.23(j)Pass Through1-C1194.25(d), 1194.26(c) Biometric ID1-B1194.25(a)Closed Functionality1-A Subpart C

Section 508 SourceTEITAC Recommendations

Accessible Content 2.D Accessibility Configuration2.C Video Support 2.B Relay Services Accessibility2.A Training1.2-C Manufacturer Contact1.2-B1194.41(c)Support Services1.2-A Support and E&IT related services1.2 Keyboard Shortcuts1.1-B194.41(a), 194.41(b)Accessible Documentation and Features1.1-A Product Documentation and Help1.1 Information, Documentation & Support1 Subpart D Accessible Templates7.D Prompts7.C Preserve Accessibility Information7.B Accessible Output7.A Authoring Tools7 External Alerting Devices6.G Audio clarity for VoIP6.F Video Support6.E Caller and Status Information6.D1194.23(c) IVR, Auto-Attendant and Messaging6.C1194.23(a)Voice Terminal Hardware & Software6.B1194.23(b)Real-Time Text Reliability & Interoperability6.A1194.24(d), 1194..22(b)Interactive Elements5.C1194.24(d) Video Description5.B1194.24(c)Captions and Transcripts5.A Access to Caption and Video Controls4.C1194.24(b)Supplemental Audio Playback (Process?)4.B1194.24(a)Caption Process4.A Headings and Labels3.BB Error Identification3.AA On Input3.Z On Focus3.Y Labels or Instructions3.X Multiple Ways3.W Assistive Technology3.VV Accessibility Services3.V1194.21(d), (c), (f) & (m)AT Interoperability3.U1194.21(c)Focus Indicator3.T Visual Indication of Keyboard Shortcuts3.SS1194.21(a), (e), (f), (k), (l) & (m)Keyboard Operation3.S1194.22(p), 1194.23(d), 1194.25(b)Timing3.R1194.21(b)Disruption of Access Features3.Q

1194.21(l), 1194.22(l), 1194.22(n)User Interface Components3.P1194.22(g), (h), (i), & (n), & (o), 1194.21(l)Information and Relationships3.O Link Purpose3.N1194.22(d) Reading Sequence3.M1194.25(e)Audio Turnoff3.L1194.21(e)Consistent Identification3.K

1194.21(k), 1194.22(j), 1194.25(i)Flashing (Content and User Interfaces)3.J1194.21(h)Pausing3.I Language of Parts3.H Human Language3.G1194.22(a)Non-text Objects3.F1194.21(j)Color Adjustment3.E1194.21(g)User Preferences3.D Size, shape, location3.C1194.21(j)Contrast3.B1194.21(i), 1194.22(c), 1194.25(h) Color3.A

What’s New?

Harmonization – Can we create standards that are harmonized with international & industry standards?

Testability – Can we create standards that are precise and unambiguous enough to easily determine if products meet the requirements, but open enough so that the provisions do not stifle innovation?

Interoperability – Can we promote interoperability between AT & IT?

Cognitive Disabilities – How do we meet their needs?

Usability of the Standard and Guidelines – How can we make technical requirements clear?

Themes

1. General Technical Requirements

Subpart C: Technical Provisions

6. Additional Requirements for Real-Time Voice Conversation Functionality

5. Requirements for Audio and/or Video Content

4. Additional Requirements for Audio-Visual Players or Displays

3. Requirements for User Interface and Electronic Content

2. Requirements for Hardware Aspects of Products

7. Additional Requirements for Authoring Tools

The Recommendations


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F. Scott Fitzgerald and The Opposable Mind

“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.

One should be able to see that things are hopeless yet be determined to make them otherwise…”


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The Opposable Mind Asks:

HaroldDigital Stories – A usability persuasion

methodology

AudienceDigital Stories – Must be WAI & 508 compliant,

accessible

What’s Wrong with this Picture?


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Digital Stories – Voice that Motivates Action

- Short, meaningful, and effective vignettes- Textureless: specific to audience, inherently interesting- Predicaments, tension, unexpected events

- Get listeners involved- Stories at every level – Gov’t, Industry, Community


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Digital Stories

Dana Rees**

Kerry Thompson

**http://www.bbc.co.uk/wales/southwest/sites/digitalstories/pages/dana_rees.shtml

http://www.bbc.co.uk/wales/southwest/sites/digitalstories/pages/dana_rees.shtml


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Digital Stories

Increase Voice

Communicate Need

Effect Change

Consulting – Technology – Solutions –Consulting – Technology – Solutions – Training – Services Training – Services