digital spend focus of real estate brands
TRANSCRIPT
Digital Spend: Focus of Real Estate Brands
Email Marketing
SMS Marketinng
Display Ads
SEO & SMO
SMM & SEM (Paid)
Content Marketing
Portals
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Digital Spend: Focus of Real Estate Brands
Series1 Series2 Series3 Series4 Series5 Series6
We interviewed six marketing heads of the real-estate brands in Bangalore to find the allocation of their digital spends. Below is the finding of our research.
Key Takeaways: In 2016 digital budget to stand at
20-25 percent of ad spend The prime focus of most of the
marketing heads is on website traffic, time spent on Website, quality leads, conversion rate
The other focus area is online reputation of brand, SEO Ranking, customer engagement and feedback
We interviewed six marketing heads of the real-estate brands in Bangalore to find the allocation of their digital spends. Below is the finding of our research.
Key Takeaways: Email will continue to be the
preferred lead generation medium in 2016
The SMS as a practice needs more innovation to continue as the tool of lead generation
Decline in the Display ads campaign; questioning ROI
Increasing budget in content – video, blog, etc.
Email Marketing
SMS Marketinng
Display Ads
SEO & SMO
SMM & SEM (Paid)
Content Marketing
Portals
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
21%
10%
15%
8%
17%
8%
21%
20%
13%
20%
7%
20%
7%
13%
20%
20%
16%
4%
16%
4%
20%
36%
18%
13%
4%
9%
2%
18%
4%
11%
22%
4%
22%
5%
32%
11%
5%
23%
9%
23%
7%
23%
Digital Spend: Focus of Real Estate Brands
Series1 Series2 Series3 Series4 Series5 Series6
We interviewed six marketing heads of the real-estate brands in Bangalore to find the allocation of their digital spends. Below is the finding of our research.
Key Takeaways: The focus is on email marketing,
and Portals based lead optimization.
Display Ads, SEM to be reduced and focus more on SMM instead.
Content Marketing, ORM, SMM, Blogging is the focus area of 2016
There was mention of walkthrough videos and virtual walkthroughs
Braj Mohan Chaturvedi | E: [email protected] | M: +91 9900590943 | W: mcounts.com | B: braj.in