Introduction into

Digital SolutionsMatthew Borza, President KriXis Consulting

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http://slideshare.net/KriXi

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KriXis Consulting

• When was the last time you

used a phonebook?

• How many times a day do you

say or are told “Google it”?

• Have you bought something

online? Have you been doing

this more in the past year than

5 – years ago?

• Have you ever looked up a

review?

Digital IS the Future

. . . This trend isn’t changing

We’ll cover . . .

SEO

Local SEO

PPC

CRO

Social Media

Search Engine Optimization

(SEO)

Provides visibility

and branding

Drives traffic

Inbound Marketing

Credibility

Insight to customer behavior

• SEO will be around as

long as text-based

keywords are needed to

search

• 80-90% of customers now

check online before

purchasing

• CLICK HERE for more

information

Local Search Engine

Optimization

• Projections indicate more

searches will be done on

mobile rather than

desktop

• 70% of searches will call

directly without visiting

the website

• Local search is highly

targeted and more

people are searching

locally

Pay-Per-Click Campaigns

(PPC)

Conversions based on your specialty

Analytical tools

Keyword basis

Immediate targeted

traffic

Conversion Rate

Optimization (CRO)

Capitalize on current traffic

Battle low consumer

attention span

Slight edge concept

Always room for improvement

CRO

How-To Use Social Media

The goal is to turn people into LOYAL clients:

FOR BUSINESS

This is done through creating and developing “interactions”

Proven Method

Hedgehog Concept

Determine Best Platforms

Develop Consistent Plan

Setup & Review Metrics

CLICK HERE for a Case Study

Hedgehog Concept

Determining Best Platforms

= =

Developing a Consistent

Plan

Original Content

Trial and Error

70/20/10

Setup & Review Metrics

Takeaway’s

Successful Digital

Marketing

Social Media

SEO

PPC

CRO

• They work best together

• This is not an overnight solution

• Content is king

• It works

• It is needed

• Answer “only we . . .”

1. Form groups of 4-5

2. Make up a product or service

3. Develop your hedgehog

4. Determine best platforms

5. Decide how will you spark interaction

6. Share with the class