digital signage presentation · presentation rho, 23 january 2020. 1. fiera milano digital signage:...
TRANSCRIPT
Digital Signage
Presentation
Rho, 23 January 2020
1. FIERA MILANO DIGITAL SIGNAGE: OVERVIEW
2. PLANT SCHEDULES
Contents
Fiera Milano Digital Signage:
Overview
01
Fiera Milano is the leading trade fair operator in
Italy and one of the most important in the world: it
hosts (between its Rho and Milan exhibition
districts) more than 60 trade fairs per year while, at
the same time, being a formidable industrial policy
tool and the most important showcase for Made in
Italy.
Fiera Milano is therefore the preferred context for
B2B relations and, as such, offers an extraordinary
opportunity to come into contact with the Italian
business community.
Thanks to the specialisation of the events hosted,
Fiera Milano makes it possible to meet with a highly
profiled audience, made up of a high spending
target that includes
professionals, decision-makers, and those who
influence purchases.
01. Publishing Fiera Milano Digital Signage: Overview
The opportunities provided by the
"medium"
Fiera Milano
Within this highly profiled environment, one real
new feature takes the form of the brand new Digital
Signage systems at the Rho showgrounds.
These includes 63 digital advertising billboards - a
latest-generation LEDwall - located at the most
strategic points on the Showgrounds, on which
dynamic multimedia content is run.
This type of communication is able to involve
passers-by with a receptivity on average 2.5 times
higher than a traditional static billboard.
In fact, by their very nature, video images are more
able to capture the attention of any passer-by.
01. Publishing Fiera Milano Digital Signage: Overview
Digital Signage
in the context of Fiera Milano
01. Publishing Fiera Milano Digital Signage: Overview
The exhibition district’s figures
24%
76%
B2C
B2B
9%
91%
Italy
Abroad
TYPE OF EVENT ORIGIN OF OPERATORS
27%
COMMERCIAL
01. Publishing Fiera Milano Digital Signage: Overview
The exhibition district’s figuresBreakdown by function
21% 21% 16% 11% 4%
MARKETING TECHNICIANS EXPORT MANAGERS MANAGERS OTHER
01. Publishing Fiera Milano Digital Signage: Overview
The exhibition district's figuresBreakdown by sector
25%Furniture
23%Food / Horeca
16%Fabrics / Fashion
12%Construction
Plants
11%Household items
4%Mechanical
4%Communications
3%Tourism
1%Electronics
1%Other
01. Publishing Fiera Milano Digital Signage: Overview
Fiera Milano's LEDwall circuit
CORSO ITALIA
Ground Floor
PONTE DEI MARI
1st Floor
EAST ENTRANCEPONTE DEI MARI
1st Floor
PONTE DEI MARI
1st Floor
WEST ENTRANCE
SERVICES
CENTRE
PONTE DEI MARI
1st Floor
CORSO ITALIA
Ground Floor
SOUTH
ENTRANCE
SERVICES
CENTRE
CORSO ITALIA
Ground Floor
63LEDwalls
Plant Schedules02.
The Porta Est [East] (Underground), Porta Sud
[South], and Porta Ovest [West] entrance gates,
with their turnstiles and police control stations, are
the best areas for advertisers who want to show off
their videos and creativity to the public, who
normally spend an average of 5-7 minutes in the
area.
02. Plant Schedules
The Entrances - Gates
02. Plant Schedules
Porta Est (East Entrance)– Outdoor Wall
Type of content: static images or video
Period: trade show days
Display hours: as per event timetable
Maximum of 6 advertisers
Spots lasting 15 or 30 seconds, repeated every 3 minutes
160 guaranteed passages per day per customer
Availability: 1 LEDwall (EE001)
Full screen
Dimensions: 12000x3500 mm
Resolution: 3072x896 px
€ 4,000
Screen section
Dimensions: 6000 x 3500 mm
Resolution: 1536x896 px
€ 2,100
“Gate”, “Leading”
02. Plant Schedules
Porta Sud (South Entrance) – Outdoor LED
Type of content: static images or video
Period: trade show days
Display hours: as per event timetable
Maximum of 6 advertisers
Spots lasting 15 or 30 seconds, repeated every 3 minutes
160 guaranteed passages per day per customer
Availability: 1 LEDwall (SE001)
Full screen
Dimensions: 10200x4800 mm
Resolution: 1496x704 px
€ 5,000
“Gate”
02. Plant Schedules
Porta Ovest - West Entrance Banner
Type of content: static images or video
Period: trade show days
Display hours: as per event timetable
Maximum of 6 advertisers
Spots lasting 15 or 30 seconds, repeated every 3 minutes
160 guaranteed passages per day per customer
Availability: 1 LEDwall (WE)
Full screen
Dimensions: 6000x1500 mm
Resolution: 1536x386 px
€ 1,800
“Gate”, “Leading”
The Services Centre is the main entrance to the
exhibition district, near the parking area most used
by visitors.
The spacious lobby houses ticket offices and
shops, and hosts events, conventions, exhibition
openings, and temporary exhibitions.
There is a constant, numerous flow of people on
event days.
02. Plant Schedules
Services Centre
02. Plant Schedules
Services Centre – Indoor Wall Banner
Type of content: static images or video
Period: trade show days
Display hours: as per event timetable
Maximum of 10 advertisers
Spots lasting 15 or 30 seconds, repeated every 3 minutes
160 guaranteed passages per day per customer
Availability: 1 LEDwall (SE002)
Full screen
Dimensions: 7168x1728 mm
Resolution: 2688x648 px
€ 1,200
“Gate”, “Leading”
02. Plant Schedules
Services Centre Stairway – Led Indoor Banner
Type of content: static images
Period: trade show days
Display hours: as per event timetable
Maximum of 6 advertisers
Spots lasting 15 seconds, repeated every 3 minutes
160 guaranteed passages per day per customer
Availability: 1 LEDwall (SE003)
Full screen
Dimensions: 971 x 1703 mm
Resolution: 2160x3840 px
€ 800
This attractive walkway, under the large glass sail,
runs the entire length of the showgrounds.
From it escalators take visitors to the ground floor
of pavilions and the upper floor of two-storied
buildings.
High volumes of people use it to get to exhibitions
held on the Porta Ovest side, that occupy the entire
exhibition district, or the pavilions with access from
the Ponte dei Mari.
02. Plant Schedules
Ponte dei Mari
02. Plant Schedules
Ponte dei Mari - Double sided outdoor banner
Type of content: static images
Period: trade show days
Display hours: as per event timetable
Maximum of 6 advertisers
Spots lasting 15 seconds, repeated every 3 minutes
160 guaranteed passages per day per customer
Availability: 16 two-sided LEDwalls (MB002)
Full screen - two-sided
Dimensions: 981x1703 mm
Resolution: 2160x3840 px
€ 600
02. Plant Schedules
Ponte dei Mari – LEDwall Rec. 1/3 and 9/11
Type of content: static images or video
Period: trade show days
Display hours: as per event timetable
Maximum of 10 advertisers
Spots lasting 15 seconds, repeated every 3 minutes
160 guaranteed passages per day per customer
Availability: 2 LEDwalls (FM003)
Full screen
Dimensions: 5500x3000 mm
Resolution: 1408x768 px
€ 1,700
“Renewal”, “First”
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